The positioning of WeChat official account is to determine what role to play. This role must match your brand and product type and be loved by the target users.
Once positioned, you can't change roles at will. For the official WeChat account, packaging refers to setting the name of the official WeChat account, automatic keyword reply, introduction of the official WeChat account, menu bar of the official WeChat account and other basic aspects, and its copywriting style should also match the role positioning.
Wechat official account operation must develop the habit of statistical data and data analysis. Through data analysis, we can intuitively find the existing problems and optimize and adjust them in time, which is conducive to better operation in the official WeChat account.