In the campus life circle, there is great competition among businesses. How can we stand out? The zero-point campus shares the campus catering marketing plan, and the restaurant can have a wave of marketing.

1, restaurant creativity. The decoration style of the restaurant can be youthful and lively, with students as the theme to attract students' attention. You can attract customers through environmental design, tableware arrangement, wall layout and other ideas, make posters, H5 micro-pages, etc., and customers will come to experience with curiosity. The "Say No to One" restaurant of Southwest Jiaotong University is a typical case. In fact, if you want to increase the stickiness of customers, you have to work hard on dishes and services.

2. Explosives strategy. As we all know, all marketing should be based on products. When cooking, you have to create your own explosive products. Explosive products have a feature of "high frequency and low price". For example, the Mapo tofu in my grandmother's 3 yuan makes consumers feel that it is worth the money. Although this explosive product may not make money, it brings traffic and drives the sales of other dishes, thus bringing profits to the restaurant.

restaurants can work hard on dishes according to students' preferences, and create two or three explosive dishes to make the ultimate explosive products exceed customers' expectations. These two or three explosive dishes can drive other dishes. It is suggested that school canteens and restaurants take users as the center and make micro-innovations on dishes regularly.

3. Festival marketing. There are many festivals in China. If we do any festival marketing, we must not treat the festival day as a holiday. We can't just stay on that day. For example, Chinese Valentine's Day can design a "Chinese Valentine's Day Lovers' Food Activity Week". If there are no festivals in the near future, you can also shape festivals, so that users can have festivals every day and the restaurant business can be packed every day. Business is good on holidays, so don't make special offers.

4. scan the code to order food. Nowadays, the pace of life is very fast. When people go to eat, they definitely want to wait in line for a long time and serve food slowly. Fast and high-quality service is more popular than special price. How can we create a comfortable dining atmosphere for our customers?

5. Take-out and order food. According to the rigid demand of school teachers and students for take-out, the restaurant can combine the food WeChat ordering system to make a ordering WeChat official account, which mainly distributes nutritious fast food and special snacks. Take-out, the taste, hygiene and delivery speed of fast food determine the customer experience, and make special take-out to keep users ordering.