College students' business plan 2000 words I. Overview of the project
Don't you want to eat those dishes with the same taste in the canteen every day?
Don't you want to go out to a restaurant to eat those delicious but unsafe meals?
Do you want to experience the mystery of cooking with your classmates?
The college students' kitchen is to your taste, freeing you from boredom and vagrancy.
As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.
Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, innovate constantly on the original basis, constantly reflect and reform from students and improve our competitiveness.
Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.
Come to the college students' kitchen and enjoy cooking with friends!
Second, the company profile
1. nature: the college students' kitchen is a service project for renting kitchens for all college students.
2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.
3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. In the kitchen of such a unit, at lunch time (1 1:00-2:00), about 28 groups of students (4 stoves *7 groups/stove) can be served. Students can eat here or take it out before they leave. Help yourself.
Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required.
4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the food in the canteen is the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in the restaurant outside is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability.
5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.
Third, the organization and personnel management
1. We divide our customers into three categories: large, medium and small.
Large-scale (20-40 people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a unit of college students' kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.
Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.
Small scale (1- 10 people): kitchen stoves are arranged at any time.
2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.
3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.
4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.
5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.
6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.
Fourth, the market
1, marketing
① Publicity
We will publicize it through leaflets, posters, school forums, qq groups of 20 college students and the network among college students. We will invite some good friends from all departments to get together and experience the freedom, happiness and satisfaction in our "college students' kitchen" for free, and ask them to make oral publicity for our "college students' kitchen".
② Tourist source
Since our "college students' kitchen" is designed for eating and experiencing happiness, college students will have various reasons to like our "college students' kitchen".
A. Show off your cooking skills in front of your classmates.
B Invite your good friend to the "College Student Kitchen" to cook a delicious meal for yourself.
C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.
D. If there is a classmate from other places, let him/her stir-fry the hometown food and try it.
E. I'm not satisfied with the restaurants and canteens outside, and it's not easy to make them by myself.
In a relaxed and free environment like college students' kitchen, in a kitchen that can be accessed like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen for college students. So with so many gains, customers in our college students' kitchens will keep coming. Every year, new students come, and there is a steady stream of students who come to taste early adopters.
(3) Since the college students' kitchen serves for college students' dining and entertainment, we can expand matching and profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other dried vegetables that are easy to store. You can also provide a kind of books on how to cook and nutrition for free.
2. Market prospect
Now, it seems that there is no store with the same structure and form as our "college student kitchen". Even if there is, cooking for college students can only be regarded as a way of entertainment. So our "college student kitchen" is unique. College students all want to experience the social reality, the fun of doing it yourself, and fresh activists. Therefore, our "college students' kitchen" has a broad prospect, and so many colleges (undergraduate, junior college and vocational school) in China will be a broad chain space. We also attach importance to the attention and credibility of "college students' kitchen" among students, so as to develop other services horizontally and realize the horizontal chain of college students' kitchens.
3. Strategic objectives
(1) The short-term strategic goal is to set up student kitchens around different universities in China. Carefully organize the internal structure, provide students with a convenient, comfortable, free, affordable and clean dining and entertainment space, win the comfort of college students' cooking and dining with freedom and cleanliness, and make them feel that they will come again when they come, just like they come every day. For half a semester, as we all know, publicity in nearby schools made word of mouth a landmark, during which the profit was 15%.
⑵ Short-term strategic goal: On the basis of establishing good reputation, credibility and attention, more "college kitchens" can be developed in more cities and universities, or they can be developed horizontally, so that "college kitchens" can become a brand and develop other industries serving college students.
Verb (abbreviation of verb) investment analysis
The fixed cost is 2500-3200 yuan/set.
Variable costs (rent, water, electricity, oil, food) 3000-7000/ set. Year.
Gas 600 yuan/month. 900 employees/month. unit
The total annual income is 2000-6000 yuan/month. The units are different.
Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that the cost will be recovered in half a year and the profit will be made in half a year. The form of investment can be joint venture or individual investment. The annual cost of "college students' kitchen" is about 20-25 thousand yuan/set. Therefore, the prospect of college students' investment income is objective.
Sixth, SWTO analysis of college students' kitchens.
Advantages: ① At present, there is no single and unique store like college students' kitchen, and there is less competition in the same industry.
(2) Randomness, it has more choices than meals in the canteen, and obeys customers' own hobbies. It's more hygienic, more affordable, more reassuring than restaurants, and more free than other places.
(3) Good flexibility, suitable for off-season and peak season. The "college student kitchen" has a simple structure. The stoves are all movable, the tables and chairs are also movable, and they are made in units (one kitchen and one dining room). Students can reduce several units, scale and variable costs (electricity, water, rent ...) during winter and summer vacations.
Good adaptability, able to face the cold and hot situation in different periods, the current final exam is approaching, and students are busy reviewing their lessons all day to face the final exam. At this time, the "college student kitchen" may obviously become deserted. This is because we can hire a part-time chef who has a certain degree of credibility and attention and is close to the school. Provide catering service in a short time to avoid being deserted or causing losses in the last period.
Wealth: because it is a service project, it is unstable.
Opportunity: Students walk into the "University Kitchen" with a novel mood and enjoy it with a relaxed attitude, which will give them great opportunities to develop vertically and horizontally.
Threat: Because of the low cost and novel forms of college students, imitators will follow and become a powerful competitive force, so it is very important to make strict work management arrangements and constantly innovate and reform.
Comprehensive SWOT analysis shows that "college students' kitchen" should be clean and free. The organizers do a good job in various management work with a rigorous attitude. Based on honesty, let students trust. On this basis, we should always keep the concept of innovation and reform to operate flexibly. In order to exist and develop for a long time.
I recommend it carefully.