Ouyang Nana's new endorsement official announcement, this time the endorsement is coffee, its outer packaging is very similar to lipstick, Ouyang Nana wearing a tight black T-shirt, with pants, with long hair, and immediately mature, in the latest promotional video, Ouyang Nana from the past pure and pure clothes to, wearing a strapless blouse, with a small chain earrings, and painted in red makeup, many netizens love at first sight,indeed this is the year,the style of the little girl over 20 years old is changing more and more,she is bold in every breakthrough,however,netizens after watching the promotion questioned Ouyang Nana fake wine,netizens vomit:it's okay to drink fake wine,or coffee ads,you just need to put a straw in your mouth,you can see that netizens are very dissatisfied with the ads.the ads are not only about the style of the girl over 20 years old but also about her style.
Watch the promotional video carefully, many netizens also found this, Ouyang Nana holding a cup of coffee in her hand, with a golden straw to taste, but when she put the straw into her mouth, it stopped, the straw just touched the edge of her lips, she did not drink at all! Then she makes a gesture,opens her mouth,and the next time the camera switches on,the straw comes out of her mouth,and Ouyang Nana smiles smugly,as if enjoying the flavor of the coffee.The text of the ad gives the impression that they are not shooting a promotional video,but a promotional poster.When she puts the straw in her mouth,she stays for a second,as if waiting for the photographer to shoot a freeze frame ad,and then next The next second is to drink, no wonder the "fake drink" was questioned, there is no real drink in the video.
Seeing this scene, many netizens questioned her lack of professionalism, coffee can already be drunk, as a spokesman, after receiving endorsement fees, she should comply with the rules of the shooting, seemingly false drinking behavior seems very serious, in addition, the coffee is sold taste, but as a spokesman but do not taste, how do you attract consumers to buy it? Some people also dug up the place that Ouyang Nana she had used to shoot her VLOG, she held apple juice in her hand and tasted it on camera, but the juice apparently didn't go into her mouth, but it looked delicious, netizens thought that it was too fake, and now, there is a feeling of being fooled, due to the previous example and this time there is a similar scenario again, netizens almost don't want to differentiate between the real and the fake, but directly believe that she is the such a person,of course,fans always believe in Ouyang Nana,fans explained that Ouyang Nana is not a professional,but can't get drunk because of the special pigment added to the coffee used in the filming process.
Fans think that advertisement shooting will add some ingredients to make the product more colorful and may not get drunk.Some fans also said that Ouyang Nana just want to take a good photo so they didn't drink.I also asked the netizens:when you take a photo in a coffee shop,don't you just suck the mouth with a straw? But the public think the advertisement should be real shot,just like many instant noodle advertisement,the star spokesman should take pictures over and over again and should continue to eat when they vomit,even if they eat and vomit,they do eat,including many drink advertisements,the stars are also real drink,the stars shoot the advertisement just like acting,there are real and fake,since Ouyang Nana picked up the golden straw,she gave her acting opportunity, but do not have to put the straw in the mouth is very delicious, expression a little too failed, but you can not say that Ouyang Nana did wrong, can only say that the advertisement of the shot is not good, the key is the brand party is still on the air, the latter part of the staff is not very helpful.
Coffee store Christmas publicity copywriting how to send a friend circleRestaurant Christmas publicity friend circle copywriting 2021 restaurant Christmas publicity friend circle copywriting (General 6) With the rapid development of online, virtual social networking, we have been exposed to a lot of excellent copywriting, right, copywriting used to share their joys and sorrows. You know what kind of copywriting is special? The following is a store to help you organize the 2021 restaurant Christmas publicity circle of friends copy, just for reference, welcome to read. Restaurant Christmas publicity circle of friends copy of December 25 (Saturday) is Christmas, according to the experience of previous years, next week will enter the Christmas dinner booking peak. Due to rising prices, in order to control costs, compared to previous years of discounts, Shanghainese theme restaurants this year's promotional activities are mainly to give gifts, exciting performances and provide more intimate service to attract consumers. In order to promote the smooth progress of the activities, now for the preparation of Christmas activities, operations and cost control, to make the following program: First, the activities of the planning ideas and objectives: 1, still the sea of the theme restaurant festive characteristics of the decorations, to create a festive Christmas atmosphere, to provide consumers with a festive environment for consumption. 2, the main "low prices, high-quality 2, the main "low price, high quality" promotional model, and then to the holiday gifts, to better attract the attention of consumers; and the active use of effective promotional activities to publicize, cause the majority of consumers to Shang Hai Pai Theme Restaurant's attention to enhance the sales performance of directly-managed stores, consolidate customer loyalty, open up new sources of customers and so on. 3, arranging the performance of the violin playing services, to promote the warmth of the romantic atmosphere, enhance the level of consumption, and deepen the consumer's confidence in the restaurant's performance. Enhance the consumption level, deepen the impression of the consumer experience. 4, the purpose of the event: through the Christmas planning activities, expand the visibility of Shanghaipai theme restaurant, strengthen the emotional ties with business customers, guide the residents of the surrounding areas of the catering consumption, so as to achieve a certain degree of economic and social benefits. Second, the activities of the location: still the sea school theme restaurant Yan'an Road store Third, the activities of the object: still the sea school theme restaurant Yan'an Road store Address: Changning District, Shanghai, Yan'an Road West No. 1066 (Ruifeng Hotel, second floor) Fourth, the activities of the time: December 24th (Friday) 18.30-20.30 p.m. Fifth, the theme of the event: taste the flavor of love, listen to the sound of romance. Sixth, the activities: Shang Hai school Christmas romantic meal 588 yuan, 2 people with the menu: Hokkaido tuna mango salad kimbap pumpkin shark fin cup teriyaki Australian wagyu French h small green dragon with tomato and lemon French h small green dragon with tomato and lemon juice latte mitsou fine fruit platter complimentary Royal Xuan fine bottle of red 18.30-20.30 pm to provide the violin performance
Note: This activity can not be used with other offers at the same time the final interpretation of the right to enjoy the activities. The final interpretation of the activities of other offers at the same time all belong to the store. Advertising 1, through the store decoration, to create a festive Christmas Day atmosphere, the use of Christmas trees, Christmas hats and other external decorations to attract consumers to store. 2, the production of St. Holiday promotional posters, X display racks in the store promotional publicity. (December 15 before posting out, in advance of publicity) 3, the production of leaflets, December 15 before the beginning of the store around the leaflet publicity. (The company provides a unified promotional leaflets and posters, etc.) 4, banner publicity, in December 10 before the production of good promotional banners, hanging in the store for publicity. Restaurant Christmas publicity circle of friends copy 2 a. Activity time: December 20 - January 10, two, the theme of the event: about xx joy discount at Christmas, New Year's Day, three, the activities of the description: December 25 each year, is Christmas, is the western countries in the year's biggest festival, can be compared with the New Year, similar to our country over the Spring Festival. Fourth, the purpose of the event: through the Christmas, New Year's Day planning activities, expanding the popularity of the hotel, strengthen the emotional ties with business customers, guide the residents of the surrounding areas of food and beverage consumption, so as to achieve certain economic and social benefits. Fifth, the field layout: A. Door: a waiter dressed as Santa Claus standing at the door to welcome guests, welcome language must be 'merrychristmas! B. Lobby: the center of the Christmas tree, Christmas tree should be large, to be coordinated with the lobby space, the tree must have flashing lights to attract the attention of guests to display a variety of Christmas gifts (empty boxes wrapped in gift bags can be), placed in a row under the Christmas tree, with a variety of lights, decorations, etc., coupled with the posters, music, etc., to render the Christmas atmosphere, will be transformed into a hotel Christmas party paradise. E. Glass doors and windows: stick on the Christmas paintings, such as: snow, Santa Claus, and so on (boutique wholesale markets have ready-made for sale) D. Waiters and cashiers: Christmas tree, Christmas tree should be placed in the center of the tree, Christmas tree should be large, to coordinate with the space in the lobby. . waiters and cashiers all wear a red Christmas hat, set off the festive atmosphere, stimulate customer spending. Restaurant: waiters wearing Christmas red hats, to each table guests first on a plate of chic Christmas snacks, snacks are mainly cakes, cookies, can also be very popular hotels usually featured snacks, surrounded by a variety of sweets. Sixth, the activities: Catering Department: 1, during the event, the launch of the Christmas package (standard set by the catering department) 2, Christmas special package: booked in advance, a gift of Christmas. 3, during the event, each table can enjoy a special dish
4, during the event, each table will be presented with an exquisite specialty snacks. Rooms: 1, during the activity of the 6th floor, 7th floor business standard room special price of 100 yuan / room. 2, guests are staying in the value of 58 yuan worth of vouchers. (Vouchers are limited to discounts on the basis of the price of casual guests, the minimum room price is guaranteed at 100 yuan.) 3, stay in the guest, you can use the hotel swimming pool free of charge, check out the day you can enjoy check out to 14:00. 4, stay in the suite of guests to enjoy the treatment of VIP, the room with the chairman of the welcome speech, and a free gift of fruit, mineral water two bottles. Villa area: 1, every day to launch a set of special price 300 yuan villa. 2, stay in the villa are complimentary fruit. 2, stay in the guest, you can use the hotel swimming pool free of charge, check-out day can enjoy the check-out to 14:00. swimming pool: 1, during the activities for: 30 times card complimentary 5 adult swim float 15 times card complimentary 2 adult swim float 2, it is recommended that in the off-season can be printed 5 yuan experience coupon (made with business cards stamped) Stencil limited date customers only pay 5 yuan cost fee) group sent to customers invited to experience! Seven, internal publicity: (1) by the Ministry of Personnel will be the hotel holiday publicity planning activities and the origins of Christmas highlights in the form of board to the staff to publicize (completed before December 20); (2) the departments under the staff to carry out festive language norms, etiquette and courtesy training (completed before December 20) (3) by the Ministry of Personnel to select the waiter to play Santa Claus, and to carry out the appropriate training (completed before December 20) (completed before December 20); (4) by the Security Department to play the background music during the holiday CD disk, in order to highlight the festive atmosphere of the entire hotel. (Lobby, guest rooms) Eight, external publicity: the form of SMS to new and old customers to publicize. Departments, the marketing department to visit the customer by phone to introduce the content of this activity! Restaurant Christmas publicity circle of friends copy 3 a, the theme of the event: (the following are program design, the specifics of the restaurant to the actual budget and other circumstances to be determined) (Example) the love song of winter life, tiramisu transmission of Christmas blessings, sub-themes: (Example) Let us spread the bells of Christmas in all directions, but also let us put the friendship and praise sprinkled to the earth. Third, the purpose of the activity: 1, to strengthen the company's chain stores sales efforts to improve business income; 2, to strengthen corporate visibility, enhance the chain store brand; 3, to celebrate Christmas Fourth, the significance of the activity: Christmas essential programs, there are family-style, friend-style, lover-style a variety of PARTY. a kind of friendship, family, love, a party of the good times. Wearing Christmas hats, singing Christmas carols, and talking about your Christmas wishes. As a grand festival, there is no shortage of Christmas dinner, in China is to Western-style food is the main. In the Christmas activities during the publicity, the company can publicize the corporate culture, enhance the brand of the chain stores, to strengthen corporate awareness.
Fifth, the content of the activities: Christmas activities in the chain stores, placed in the Christmas tree, in a conspicuous position to show the chain store logo, decorate the Christmas tree, the gift will be placed in each position on the tree. Into the store to consume each customer are presented with Christmas hats, the launch of Christmas dinner and its preferential activities, the chain store staff are dressed in Christmas clothes. Sixth, the form of activities: 1, each gift are labeled with a number, customers in the meal, by the waiter to let the customer draw the number, draw which one to send which one. 2, come in to eat customers are sent Christmas hats, the best labeled with the company's logo (can be co-operated with other merchants). 3, the production of leaflets, in the Christmas promotional activities within the scope of paper can be cut, can be quite a consumer coupons. 4, by the kitchen to launch the Christmas special menu, specifically can be divided into: Christmas beauty and preferential activities, the staff of the chain stores are in Christmas costumes. Specifically can be divided into: Christmas dinner, couples set menu, children's set menu, family set menu, etc., the production of relevant posters and flyers for publicity. (Points row meal can be given a coffee drink coupon) 5, Christmas booking. 6, all staff of the chain must be dressed in red Christmas clothes, to strengthen the festive atmosphere. 7, in the restaurant to do a simple layout, to strengthen the restaurant's joyful, lively and active atmosphere, it is important to let the customer have a feeling of the holidays. 8, the restaurant to play the Christmas carol. Restaurant Christmas publicity circle of friends copy 4 a. Activity time: December 24, 20xx, 25 dinner two, activity location: Yun Hai Xuan Café three, activity price: 368 yuan / bit 1, in advance to enjoy the purchase of vouchers, "five for one" activities; 2, 1.4 meters above the children's dining by a charge, 1 m-1.4 meters children charged at half price, 1 m-1.4 meters children charged at half price, 1 m-1.4 meters children charged at half price. Children over 1.4 meters will be charged at half price, and children under 1 meter will be charged free of charge; 3, team dining does not enjoy team discount policy; 4, the buffet coupons sold in the past or group purchase guests can make up the difference in price for dining. Fourth, the purpose of the event: in order to further enhance the festive atmosphere, increase publicity, show buffet food, enhance the reputation of the outside world. Fifth, the theme of the event: "Lobster Christmas Dinner" Sixth, the form of the event: to the dinner buffet form, with violin, saxophone live performance, the main promotion of "fresh Boston lobster" unlimited access to seafood and other Chinese and Western dishes and desserts. And there are lucky draws. Seven, the scene layout: 1, Western-style restaurant and the obvious parts of the lobby placed in the activities related to the content of the X display racks. 2, the restaurant entrance to make foam sculpture, the theme of lobster, Christmas tree, deer, etc. 3, the restaurant set up a large French dessert booth. 4, the restaurant posted a variety of Christmas trees and other related pictures, put the Christmas tree hanging lights. 6, seafood table placed lobster booths, and to the main arrangement of sashimi table of seafood. 7, the restaurant's circular cold plate hanging. 8, the restaurant's round table. 9, the restaurant's circular table. 9, the restaurant's round table, the restaurant's round table, the restaurant's circular table, the restaurant's circular table, the restaurant's circular table, the table. 7, the restaurant round table hanging white snowflakes.
8, the restaurant played in line with the theme of Christmas songs. 9, staff wearing Christmas hats. 10, restaurant columns hanging Christmas mascot. 11, in advance of the relevant leaflets. Eight, the departments with the relevant work: 1, PR and Sales Department and Food and Beverage Management Department is responsible for customers to do a good job of publicity in advance. 2, Food and Beverage Department: by the Western Restaurant Chef Xie Yapeng full protection of the output to do a good job on the 24th, 25th reception work, and data analysis and summary of the activities of the 3, the Security Department is responsible for the site of the maintenance of order of the meal; 4, the marketing and development centers: is responsible for the production of X-racks and promotional leaflets WeChat platform publicity work 5, the engineering department is responsible for the replacement of the background music; 6, the supply department is responsible for assisting in the purchase of Christmas-related items and raw materials. Restaurant Christmas publicity circle of friends copy 5 a. Activity theme: *** degree of Christmas Eve to welcome Christmas slogan: may the joy of Christmas, accompanied by you through the new year. Second, the purpose and significance of the event: 1 is to improve the visibility and credibility of the steak restaurant; 2 to improve the steak restaurant business income; 3 is to establish the brand advantage, show the excellent image of the brand; 4 is to publicize the brand culture, and to improve the brand's 'core competitiveness. Third, the time: Christmas Day all day four, held in: steak restaurant store five, preparation (one week in advance) (1) publicity preparation a. The day of the activities of the poster pasted to the store glass windows, so that people know in advance of the day of the activities of the store b. Through the network, microblogging the way to forward the news (promotional posters and DM sheets) c. Staff distribution of flyers (DM sheets, the number of customized) d. Through the news, the media to convey (each of the press and media to convey) (2) environmental layout external: a, the production of easy to make posters (theme-related or activity-related) b, LED lights c, Christmas tree (related decorations of their own choice) internal: a, wishing tree and wishing wall b, Christmas-related pictures decorated on the indoor walls six, activity program (you can choose a few, according to the store) 1. darts constantly, discounts do not stop theme! Activity. Each customer into the store before dining can be darts to get the prize activities (one opportunity per person). Props: darts, target. 2, you consume, I pay for the theme of the post-dinner lottery. (90% winning rate) Customers finished eating, after the bill, the staff took out the ready lottery box, which contains a limited discount coupons, 20% to 50% off, and more opportunities to draw free coupons (free coupons and the same cost of the customer's consumption, can be signed by the manager of the next consumption of the limited period of time for the voucher). Props: lucky draw box, discount coupons. (The number depends on the situation)
3, the most beautiful smile theme activities all winning customers, staff ready to take pictures of the camera to the customer, and told all the photos can participate in the "most beautiful smile" main activities (requiring customers to hold a hand in the raffle ticket, one hand Pose, face beaming, the background of the sign of the Place can be), was named the most beautiful smile by the steak photo can be provided by the steak: "romantic couple package for two people" or other photos of all customers, posted to a display board, the display board is fixed in front of the store, in order to achieve the effect of advertising with the activities. Props: camera (cell phone photos can also be), display board wall. 4, my dream is not a dream theme activities. For each dining customer to provide a dream card everyone can write down their dreams, any subject matter can be (but to be realistic), and then let customers leave their names, addresses, contact information, etc., and then in front of the Wishing Tree silent wishing, Santa Claus will be the wishing card posted on the wishing wall. The store will select some of the best written cards and send them to God's secret reward (depending on the store). Props: dream cards (the number of depending on the situation), rewards (the store to determine). Seven, the activities of the funds for the specific circumstances of each store to choose the activities of the program, you can choose one, you can also choose a number of options. Funds according to the choice depends on the situation. Eight, notes 1, during the event, as you are the organizer, you can not have any temper, can not be grumpy, not to mention harsh, you have to be a smooth heart to deal with, take the initiative to solve all the problems and difficulties encountered. Only in this way, this activity can be better carried out, because you are the organizer, so you are the center of the soul of this activity, and, together with your team, they are because they believe you to do with you. Therefore, you should feel owed a lot of things, such as time, energy. 2, the organization stage of the event, you have to fully mobilize your human resources, in the arrangement of things, the important must be entrusted to your understanding of the ability of the people to do, otherwise, a link out of the problem, all links will be implicated, is not very important to allow everyone to participate in the event together. Also, about the order of an event, must be thought out in advance, and make careful arrangements, must be fine to, in the performance of the time to notify the next program should be arranged to come. 3, in the preparatory stage of the event must be and the activities of the object to do in-depth understanding or communication, all the activities of the process of negotiation. In this way, not only can make an activity more perfect, you can also be from the object of your activities to understand or learn a lot of things you did not know before, so you have a great progress. The ability will also be improved.
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Restaurant Christmas publicity circle of friends copywriter
Restaurant Christmas publicity circle of friends copywriter
2021 Restaurant Christmas publicity circle of friends copywriter (generic 6)
Restaurant Christmas publicity circle of friends copywriter
This is the first time that we have seen the publicity of a restaurant.
With the rapid development of online and virtual social networking, we have all come across a lot of excellent copywriting, copywriting to share their joys and sorrows. You know what kind of copywriting is special? The following is a store to help you organize the 2021 restaurant Christmas publicity circle of friends copy, just for reference, welcome to read.
Restaurant Christmas publicity friend circle copy 1
December 25 (Saturday) is Christmas, according to the experience of previous years, next week will enter the Christmas dinner booking peak. Due to rising prices, in order to control costs, compared to previous years of discounts, Shanghainese theme restaurants this year's promotional activities are mainly to give gifts, exciting performances and provide more intimate service to attract consumers. In order to promote the smooth progress of the activities, now for the preparation of Christmas activities, operations and cost control, to make the following program:
Page 1
Activities Planning Ideas and Purpose:
1, Shang Hai faction of the theme of the restaurant festive characteristics of the decorations, to create the festive atmosphere of the Christmas celebrations, to provide consumers with a festive consumer environment.
2, the main "low-priced, high-quality" promotional model, and then to the holiday gifts, better to attract the attention of consumers; and actively utilize effective promotional activities to publicize, cause the majority of consumers to Shang Hai Pai themed restaurant's attention to enhance the sales performance of the directly-managed stores, consolidate customer loyalty, develop new The purpose is to enhance the sales performance of directly-managed stores, consolidate customer loyalty, open up new sources of customers and so on.
3, arranging violin playing and other performance services to create a warm and romantic atmosphere, enhance the consumption level, deepen the impression of consumer experience.
Cafe how to do publicityIn the choice of publicity methods, we must adhere to the simple, feasible, economical and effective policy, taking into account the actual situation of the coffee shop and the specific needs, do not blindly, the main methods of publicity can be considered as follows:
One, event marketing:
1) student parties, reading activities. Contact store area several important college student organizations, held some salon parties, reading activities, as always, is conducive to enhance the taste, to attract students and young people to consume.
②When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.
Second, advertising:
For residents of high-grade district, you can in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflets (DM) and gifts, leaflets can also be made into coupons.
Three, service marketing:
①Establish a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as Mr., Miss, they will feel very respected.
②Personalized service. Put some promotional materials on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
In the content of the publicity, in addition to closely around the operating characteristics, varieties, prices, grades, etc., the object of publicity, must be positioned accurately, do not engage in too broad, because different levels or groups of consumers are interested in things are very different. If you want to attract all the people, will inevitably find ways to all consumers may be interested in things a not fall out of the expression, the end result is that no one can not understand what you want to say space. It seems that what kind of guests can be received, but what kind of guests will feel that you are not specifically for him to locate the service, but not to arouse his interest.