Naishe girl ip was born in 2018. The specific explanation is as follows:

Explanation

Naixue's tea, since its inception in 2015, has been upholding the concept of providing consumers with a cup of good tea, and constantly innovating and improving. In 2018, Naixue launched a new IP image Naixue Girl, which is loved by the majority of consumers for its pure and lovely, fashionable and trendy image.

The birth of Naixue Girl IP not only injected new vitality into Naixue's tea brand, but also further enhanced the brand's popularity and reputation. With its fashionable, fresh and energetic image, Naixue Girl has become a new favorite in the hearts of young female consumers, and has also led the trend of the tea beverage industry.

In order to create this IP, Naishue's Tea team went through many designs and improvements, and finally finalized the image of Naishue Girl. The birth of Naixue Girl not only brought more attention and recognition to the brand, but also brought more surprises and experiences to consumers.

Neixue's Tea

Neixue's Tea, founded in 2015, is headquartered in Shenzhen, Guangdong Province, under the Shenzhen Pindao Restaurant Management Co. Innovation to create "tea + soft European bag" form, to 20-35 years old young women as the main customer group, adhere to the tea base 4 hours a change, soft European bag does not stay overnight.

July 2, 2019, Nexue's tea was selected as one of the "top ten brands of tea drinks in China". As of May 11, 2023, the number of Naishue's tea stores nationwide reached 1,158, all of which are directly operated stores and do not accept franchises. The emergence of Naixue's tea has broken the inherent perception of the tea drink market as being limited to low to mid-range brands in the past, by focusing on the provision of quality ingredients for freshly made creative tea drinks.

Siting in the core location of the city's high-end commercial centers, as well as providing a rich sense of design experience space, Nexue's tea out of a high-end freshly made tea drinks development route. This is not only the success of brand innovation, but also the success of the high-end tea drink brand.

Reasons for the popularity of Naishue's tea:

(1) Market consumption upgrade:

The consumption upgrade of the ready-made tea drink industry, with the improvement of the consumption ability of the Chinese people, people's requirements for the taste of the drinks continue to improve, the ready-made tea drinks compared to the traditional tea drinks taste better, the choice of a richer, and therefore favored by consumers.

At the same time, people's health requirements for food enhancement so that more quality and healthier new tea drinks in a short period of time to realize the bend, so China's ready-made tea drinks market rapid outbreak.

(2) the advantages of product raw materials:

Neixue's tea insists on creating high-quality, healthy products, replacing syrup with fresh fruit, replacing tea powder with high-quality tea, replacing creamer with fresh milk, and insisting on a lower-sugar formula. It is reported that in order to be able to produce a good tea that consumers are satisfied with, Nexus R & D team traveled to many high-quality tea origins, after years of research and development with a more suitable for the current young groups of tea drinks.

From the Nai Xue's public online menu, the tea base not only has fresh oolong, but also selected black tea, Tieguanyin, these superior tea so that Nai Xue tea drinks can have better quality.

(3) Diversified marketing:

In order to attract consumers' attention faster and develop their own loyal customer groups, Naixue's tea not only spreads the brand through the online Internet and offline, but also develops cross-border marketing cooperation with many brands in art, science and technology, etc., so that the consumers can not only feel the impression of the brand with connotation but also enjoy the multiple joys that it brings. The brand is also working with several brands on cross-border marketing cooperation in art and technology so that consumers can not only feel the brand impression with substance, but also enjoy the multiple fun it brings.