Buy commercial grade, not consumer grade.
When many people look at consumer-grade equipment, they are often attracted by low prices. So some people will think, why not use the 4K TV at home as a digital sign? In fact, it is not impossible, but in the long run, you may pay a higher price.
In fact, commercial monitors are specially used for digital signs, so they provide commercial input and output options, which can be used all day. They usually have on-chip systems, and some also have media players.
Moreover, when you buy a commercial monitor, you can also get professional help from the digital sign supplier, which is more convenient in the installation and maintenance of the monitor. So in the long run, choosing a commercial monitor is actually a more time-saving and money-saving choice.
Choose the one that suits you best according to the purpose.
If you want your digital sign to run for a long time, you need to be clear about your goals first. For example, if you want to create a display that can dazzle visitors in the company office, and it will have a good effect after long-term operation, then you'd better choose the best 4K display on the market. If a small retail store wants to simply display weekly specials, then a plug-and-play media player with a medium-sized LCD and USB interface is enough.
After understanding the purpose of use, you can choose a sustainable solution.
Develop a good content strategy
Without good content, no matter how expensive the monitor is, it is useless. If you want to keep your digital signage attractive for a long time, you also need a good content strategy.
Before developing a content strategy, ask yourself the following questions:
Who will produce the content?
How to update the content regularly?
What content management system is used?
Do you have the resources to continuously manage and update content?
How does the content relate to the target audience?
Can our monitor handle these contents?
If you have been able to answer these questions clearly, it can be said that you will have a more effective digital signage strategy, which will help your digital signage keep fresh for a long time.