1, brand positioning is clear: Fire Palace is positioned as a high-end Korean barbecue brand, emphasizing the characteristics of "freshness, high quality and health". This brand positioning has certain differentiation advantages and can attract the attention of target consumers.

2. Online and offline all-round marketing: Fire Palace opened an online store to provide high-quality catering services, and launched online advertising, social media marketing and other activities to expand brand influence. Through online and offline all-round marketing, the brand's exposure has been enhanced and brand awareness has been enhanced.