Opportunity is equal for everyone, opportunity knocking at the door, if you hesitate to get up and open the door, it will go to knock on someone else's door. Life on the road, there will be a lot of crossroads, there will be a lot of choices, choose the right, not far from success. Here are 10 celebrity stories I brought to seize the opportunity to succeed, I hope it will help you.
1, "row of artillery tactics" bombed out of the multimillionaires
10 years ago, a named "one plus one" clothing store was quietly born in Guangzhou, the owner of the 20-year-old Chen Zhanhong.
10 years later, "one plus one" by a family garment workshop development into a fashion design company, and then the formation of "one plus one" Industrial Company Limited. 10 years, Chen Zhanhong from a self-employed into a more than 20 enterprises with the big boss, assets of tens of millions of dollars per year. Assets amounted to tens of millions of dollars, only exports of clothing each year, foreign exchange earnings of about 15 million U.S. dollars.
The development of such a rapid and prominent, in addition to the timing, location, and people, in addition to superb market manipulation skills can not be underestimated.
"One plus one" industry, including clothing, electrical appliances, footwear, food and beverage, but clothing is the big head, clothing revenue accounted for 80% of the total income. And clothing styles, fabrics are updated quarterly, monthly, how to quickly in the alternation of the pulse of the market is crucial. Chen Zhanhong said, he used the "row of guns tactics", that is, every design of a novel clothing, must be a row of "row of guns" put into the market to test the market demand, and then according to the first row of guns of the stirring effect, to decide the second batch, the third batch of the amount of investment.
This is the first time I've ever seen a product that I've seen.
"One plus one" is also excellent in a restrained "bombardment" of the market, each new product put into the market always leave room for maneuver, never "bombardment" overheated. The right amount of time. Chen Zhanhong's idea is that customers buy things with the same meal, something to eat at once too full, will be bored with this kind of thing, can no longer raise its interest.
A product is a one-time, but the trademark is long-term. If the "one plus one" trademark "tired of", the future market is difficult to open, so "one plus one" in each new product best seller, the next new species is mature. In this way, you can keep bombing the market with "fast" and "new" turns.
In order to ensure that the "One Plus One" products, "fast" and "new" features, Chen Zhanhong is very focused on information, and strive to turn the information into products in the shortest possible time. Seize the clothing "new trend". At present, "one plus one" only suit style has 20 kinds of more. Rely on "fast" and "new" can not be in the market to win. The real master of the market is the customer, only to win the customer, in order to win the market, in order to ensure that the "boom" is powerful.
So, "one plus one" and launched the "tailor-made" and "lifetime warranty" approach. Foreign visits, marriage and some special body customers, you can go to the "One Plus One" tailored to fit the high-grade suit. Where in the "one plus one" and the introduction of "tailor-made" and "lifetime warranty" approach. Foreign visits, marriage and some special body customers, you can go to the "one plus one" tailored to fit the high-grade suit. Where in the "one plus one" purchase suit, can also "lifetime warranty" body fat, unfit suit can also be used to modify to fit. This move "one plus one" clothing store specializing in western-style clothing from one extended to seven, but also to meet the needs.
2, a handyman earned 500,000 a year
He is a loser, a liar, a deserter in the mall, no one put him in the eye, because he simply do not have the conditions to win with others. So, Su Hongda how to get ahead, compared with his peers around him, in the Avenue of Success far ahead, so that the company earns more than 500,000 yuan of profit each year? Su Hongda is not young and talented, he was 35 years old, is still a factory handyman, monthly income can only sustain the life of a family of three, but also need his wife to do some piecemeal sewing work for others, to help make up for the family. 35 years old, is the turning point of Hongda's life, one day, he passed by his home near the real estate brokerage company, found inside the staff dozing off. One day, he passed by a real estate agency near his house and noticed that the staff inside was dozing off. Though there was a lot of property buying and selling going on at that time, the real estate agency was the only one that was quiet, and there was only a handful of property information posted at the entrance, with news of the company's transfer attached to it. Hongda suddenly had a bright idea that this was a great opportunity, although he did not have enough money to start a small business, but his mother-in-law had quite a lot of savings, he decided to discuss with her. When he started the business, he minimized the customer referral fee and took only half a percent of the commission.
In addition, he adopted the policy of "stalking", not afraid of wasting time, and constantly introduced to the door of the customer suitable for their house, until the last moment - the other finally found their ideal house, he will not easily give up. Many customers come to the real estate company want to buy a house, in fact, there is no idea in mind, if the salesman knows how to seize their psychological weaknesses, sincere service for them, customers will naturally rely on you, not willing to run to another real estate company to buy.
3, borrowed eggs
Modern economic activities, their own economic strength is not enough but to develop their career, many people will also come to a "borrowed eggs" "borrowed money to invest in the production of money back to the development of the money to grow! Their own strength. This business strategy, also known as "debt management, no money to walk around the world." However, today, when everyone knows how to borrow a chicken to lay eggs, "chicken" is not so good to borrow, you have to pay attention to many techniques. The word "faith" is given to people, and this is the fundamental method of borrowing chicken techniques.
In Guangzhou, there is a multi-million-dollar assets of the private sector, Yue Yaxian, when the family was poor. Relying on do not do 36 yuan of wages, not to mention get rid of a poor word, even the livelihood is difficult, he was determined to do tom business. Thought of the neighbor Pan aunt has several sons in Hong Kong, to borrow money from them. Started to borrow 10 dollars, said a week back, but he did not move the money, just locked in the box, due on time. After a few months, he borrowed 20 yuan from Auntie Poon, she said that the return date, he did not use the same, due to return the original money plus interest; so again and again borrowed, but also borrowed, half a year has passed, and really did not use any of the borrowed money. Aunt Pan repeatedly praised its "credit", Yue Yaxian smoothly told her about his intention to run a "convenient life for residents kiosk" ideas and difficulties. Aunt Pan is also really fast, smiling and comforting him: "Do not worry, you Yaxian want to set up store, lend you a million or so no problem." In this way, Yue Yaxian with a good "reputation" to raise start-up capital. Money, is to invest in entrepreneurial hard capital, for no money or insufficient financial resources, can borrow money, you can wish for success. The Bank of China has more than 200 billion individual deposits, and if you are a credible businessman, you will never have to worry about the lack of money.
4, Tencent
Ma Huateng, the name you may be somewhat unfamiliar, but on the Internet the little penguin wearing a red scarf QQ image, you must be very familiar with. It has changed the communication habits of hundreds of millions of people, created a culture of the network era, and led to a new profit model.
Ma Huateng, who came to Shenzhen from Hainan with his parents in 1984, used to love astronomy, but it was a bit far away after all. When computers appeared in front of him, there was a new master in his life. In Shenzhen University to read computer science, Ma Huateng's computer level has impressed teachers and students, he is a variety of viruses, "nemesis", will bring a good solution for the school's PC maintenance, and often do some hard disk lock mischief, so that the school room administrators can not help but laugh.
After graduating from the University of Shenzhen in 1993, Ma Huateng entered Shenzhen Runxun Company and started working as a software engineer. 1997, Ma Huateng met ICQ for the first time, and once he met it, he was attracted by its endless charm and immediately registered a number. However, after using ICQ for a while, he felt that it was not easy to promote ICQ among Chinese users. He thought, "Can I make a Chinese version of this tool similar to ICQ?
In November 1998, Ma Huateng cooperated with his classmate Zhang Zhidong and registered Tencent Computer Systems Ltd. in Shenzhen, deciding to develop a Chinese ICQ software. From then on, he embarked on a journey of entrepreneurship.
As with other Internet companies that are just starting out, money and technology are the biggest problems for Tencent. "First, there was a lack of funds, and then the software couldn't keep up with the funds. 1'999 In early 2009, Tencent developed the first "Chinese-style" ICQ, Tencent "QQ", which was well received by users. It was well received by users. At the time when Ma Huateng was in trouble for the funds, he got up the idea of selling QQ, and negotiated with four companies successively, which all ended in failure. In the second half of 1999, from the United States to China, the Internet began to heat up, inspired by his old friend Ding Lei's overseas financing, Ma Huateng took the version changed six times, more than 20 pages of the business plan to start looking for foreign venture capital, and finally came across IDG and Pacific Century CyberWorks Digital, which gave QQ $ 2.2 million in investment. From then on, a new round of entrepreneurship began. As of September 2004, Tencent QQ had a total of 355 million registered users, 1.19 billion active users, a maximum of 7.3 million simultaneous QQ users, and a maximum of 780,000 simultaneous QQ game users, making it the No. 1 casual gaming portal in China.
Ma Huateng's success, some people summarize the reason that is too much luck. And Ma Huateng summed up that it is the focus on QQ achieved this day of self.
"He is a focused person", almost all industry partners will use the word "focused" when referring to the 34-year-old boss. For five years, Tencent has been doing and only doing work to improve and standardize the QQ service, which is the only company in China that focuses on instant messaging on the Internet.
Ma Huateng spends most of his time online every day, and he has only one purpose for being online: to explore new business opportunities in the nooks and crannies of the Internet. By chance, Ma Huateng found that South Korea launched a kind of virtual image clothing service, Ma Huateng think this is very interesting, the Korean set of things to learn over, moved to the QQ to promote try. At the same time, he looked for some famous cell phones and clothing companies, such as Nokia and Nike and other internationally renowned companies, so that they put their own latest models of products through the QQ show users to download. QQ show has these companies to bring clothing design, cell phones and other products, and soon became popular in the world of the Q family, and Tencent did not spend any "silver" for the QQ show of clothing and accessories. "The company's website has been updated and is now available for download.
Ma Huateng said, this piece of business growth is now very fast, more than 40% of users have tried to buy. Ma Huateng calculations, if each user is willing to spend 1 to 2 yuan, only QQ show income is unimaginable. Ma Huateng's unique vision has once again earned Tencent money, and in the first three quarters of 2004, Tencent's profit reached 3.28 billion yuan.
Ma Huateng's business philosophy is: "ask yourself three questions".
A question: this new field you just is not is good at? Most of his competitors are interested in business, profit and capital, but they do not have to be able to grasp the real needs of customers; and Ma Huateng, with a kind of hazy but quite prescient understanding of the network market, has built up the frame of Teng with almost paranoid interest and almost fanatical enthusiasm for work, and firmly adheres to the company's philosophy of taking technology as the core, and focuses on technological development and quality enhancement, which is of course a step ahead of the rivals.
Second question: if you do not do, the user will lose anything? The experience of being a software engineer makes Ma Huateng understand that the benefits of developing software lies in the practical, not just the writer's self-indulgence: "In fact, I just is a very love of network life, understand what the Internet fans need most, so for the self and their development of the most useful things, that's all."
Three questions: if you do, in this new project, I can continue to how much competitive advantage?
In the second half of 1999, Tencent in the network paging system market more and more bigger and bigger, panning to the big bucket of "gold and silver gas, however, but also faced with a major selection: on the one hand, the paging industry in the downhill slope; on the other hand, Tencent's `QQ users reached one million, but also in the rapid growth. The number of QQ users has reached 1 million, and is still growing rapidly. Earlier, QQ was only as a by-product of the company's existence, Ma Huateng did not have enough knowledge of the huge market value contained in QQ. Moreover, he was not sure how much of a competitive advantage he could sustain, both technically and financially. At that time, Tencent adopted the strategy of "three-pronged approach? Tencent's strategy at the time was a "three-pronged approach": - on the one hand, it continued to consolidate the excessive profits generated by its traditional Internet paging system; on the other hand, it focused more on improving QQ's features and developing new versions; and on the other hand, it looked for venture capital backing. This has proven to be the right strategy.
5, from bum to millionaire
Feng Zhijiu was originally a bum, wandering around, although the hardships, but poor. 1990, Feng Zhijiu followed the millions of gold miners flocked to the Pearl River Delta, but found that the place has long been overcrowded, he wanted to work in the factory, but because of age, no skills, the factory does not accept him. He wanted to work in a factory, but because of his age and lack of skills, the factory would not accept him. Feng Zhijiu boredom, will be in the factory district around, see the workers after work are carrying lunch boxes to the street to run to the small store, there is that in the street hunger and thirst of the blind, his mind turned, how no longer open a small store for workers to eat it
So, his heart, rented a private room as a kitchen, every day at noon and night to take up two buckets of rice, to the wandering crowd to sell, a day down to earn 30 yuan, soon he gathered enough money 37,000 yuan, in Guangzhou, Huangpu Avenue, rented a 5-square-foot store, did the license, the firecrackers, a fast-food restaurant opened. Feng Zhijiu's small restaurant opened, like flowers attract butterflies like attracting a large number of customers, he operates the main trick, is to charge a low fee. At that time, Guangzhou's restaurants fast food hourly price is as low as 2 yuan, and he is uniformly 1 yuan. 1 yuan to eat who do not come! Feng Zhijiu hard work for a month, after checking out, in addition to expenses, actually earned 2000 yuan. Later, he added tables and stools tableware, hired temporary workers, expanding the front, selling powder for breakfast and dinner every day to sell rice, all one dollar a copy.
In this way, the daily customers are less than 500 people, up to more than 1000 people. He earns money from the mystery is to sell more at a lower profit. 1 yuan per meal is actually not earning, but intends to be good, can also earn a few cents, if you can sell 1,000 copies a day, you can earn 300 yuan, a month is 9,000 yuan. A homeless man became so adept at business. A few years down, Feng Zhijiu has been worth millions of dollars, until now his fast food is still 1 yuan price. People call him "1 yuan big enjoy".
6, Stanovsky
The famous Russian dramatist Stanovsky, once in rehearsal for a play, the female lead suddenly for some reason can not be performed, Stanovsky really can not find people, had to call his sister to take on this role. His sister was just a costume props manager, now suddenly starring in the main role, they produced a low self-esteem and timid psychology, acting very poorly, causing Stanislavsky's annoyance and dissatisfaction.
Once, he suddenly stopped the rehearsal and said, "This scene is the key to the whole play; if the heroine is still acting so poorly, the whole play can't be rehearsed any further!" At this the whole audience was silent, and his elder sister did not speak for a long time. Suddenly she looked up and said, "Rehearse!" Sweeping away her former inferiority, shyness and constraint, she acted with great confidence and authenticity. Stanislavsky said happily, "We have a new performing artist."
This is a thought-provoking story, why the same person before and after a world of difference? It's the difference between low self-esteem and self-confidence.
7, money magician
In 1982, just put down the "youth" and the Red Cross health box Zhou Chauin is still just a 24-year-old young man, "barefoot doctors" lost The "barefoot doctor" lost his qualification to practice medicine, which also meant that he would return to the ranks of farmers. In the crowded Chaoshan plains, "there is no gold in the fields" is an old saying that everyone knows. One day, Zhou Chiu-yen, who was at home in a panic, heard from someone in town over morning tea that Shanghai people love to eat candied fruit, men, women, young and old, regardless of whether or not there are maggots in the candied fruit pickle jar. Zhou Chiu-yen is a very strong action people, 70 yuan fare, carrying 30 kilograms of candied fruit to break into Shanghai.
To Shanghai, he carried the candied fruit to several food stores to market, get almost the same answer: "no state-run collective industrial and commercial license, what business can not do with you!" This night, he spent under the eaves of Nanjing Road. Guarding a large bag of candied fruit straight worry. The sky is the limit. The next morning, a fellow villager from Chaozhou and he met, and promised to help him out of the predicament, the villager with his own business license, bank account number and batch of invoices, and soon 30 kilograms of candied fruit to 168 yuan transaction. The fellow villager paid Zhou 100 yuan in cash and left. Although 100 yuan for the then Zhou Chaoren is not a huge sum of money, but the most exciting thing for him is that his peers with a business license in 10 minutes earned 68 yuan, making money like a magician. He secretly vowed: I also want to be a money-making magician.
Back in his hometown, Zhou Chiu-yen a breath of state-run, collective and individual three kinds of business licenses. In December of that year, he acquired an average cost of 0.9 yuan per kilogram in his hometown of nearly 1 ton of preserves, once again in Shanghai, because this time he holds a variety of "version" of the business license, his preserves business extraordinarily red-hot, this time he made a net profit of 1,500 yuan, he was the past when the "barefoot doctors
This time, he netted 1500 yuan, the income of his past as a "barefoot doctor" for six years.
The success of this time, so that Zhou Chiu Yan's ambition is greater. He set up in his hometown "cold fruit purchasing station", rented a set of apartments in Shanghai, every night, he according to the Shanghai candied fruit market sales trends, so that his secretary to prepare the production plan to the hometown of the teletype. At the same time, Chaozhou every day to Shanghai in the long-distance transportation fleet, there is a car he chartered. In the past few years, Zhou Chao Ren became the king of the Shanghai candied fruit market.
8, looking for a breakthrough
Shenzhen Seaside Properties Ltd. was established in the summer of 1987, but until the fall of 1990, due to the system and management and other reasons, the company has not been a great success. The current general manager Feng Xingmin took over, the company has only 5 employees, an office, a telephone extension, plus a small piece of land. Faced with this stall, they started from the piece of land they owned. In accordance with international practice, the planning, design, site management, infrastructure, sales and other aspects of real estate operations dissected, letting out, so that each link can be the best team of talent attracted to their own projects. In this way, the entire real estate operation will become a systematic project, the company's employees focus on the macro-control of the project, as well as economic calculations, market analysis, information collection and other work. In that year, significant economic benefits were received. Realized per capita foreign exchange earnings of 2 million Hong Kong dollars. Profit of 650,000 Hong Kong dollars, the company from the loss-making enterprise jumped to become a remarkable profit.
9, small boss big thinking
Guangzhou Plastic Flexible Packaging Factory is a civil welfare factory, more than 100 workers in the factory, the disabled accounted for 54%. In 1986, the audit results show that 27 million yuan working capital loss of all. Owed more than 400,000 yuan of debt, has reached the point of bankruptcy. At this time, Xie Yao was in a critical situation. After assuming the post of factory director, he introduced the risk mechanism, and gradually contracted the workshop collectively, which soon turned the enterprise into a profit. 1988, and through bidding for the implementation of the risk of contracting, the contractor has to pay 20,000 yuan of the risk of collateral, to ensure that the profits handed over to the Ministry of the factory by 7% per annum, and to ensure that the workshop workers' income also increased by 7% per annum. Risk mechanism to promote the contractor in the operation of the business to make every effort to do their best to expand the business profitability.
Because carton, carton, plastic three workshops are independent product workshops, contractors can operate independently, so that they get rid of the cumbersome mechanism of the business section, able to schedule production, supply and marketing, with the living business expenses, business operations are exceptionally active. They implement piecework for workers in the workshop, and implement task contracting for supply and marketing personnel, reflecting heavy rewards and penalties. It mobilized the enthusiasm of workers at once. The machine utilization rate of the six shifts in the plastic workshop increased from 4% to 97% before contracting. The production of the whole factory showed a good sign of prosperity. Three years down the line, the risky contracting of the risky business approach to make the whole plant profits hit a record high in 1991. Profit of 380,000 yuan, 5 times more than before contracting. The average monthly income of employees is 84% higher than three years ago. In addition, they also added 8 sets of machinery and equipment, pay off the debt.
10, hard work party success
"Heaven is not responsible for the painstaking people". The so-called "heaven", in fact, is the embodiment of our own spiritual power. In the destiny of the ups and downs of the most can be seen in people's wishes: when the wind and waves are calm, as light as a boat; when the wind and waves of the time, will also be like the sky sky horse. Zhang Bishi, alias Zhenxun, was a native of Dapu, Chaozhou, Guangdong Province. 17 years old, when his hometown was in disaster, he said goodbye to his family and fled to the Dutch city of Bakheng (present-day Jakarta, Indonesia). When he graduated from his internship, Zhang Bishi paid special attention to observing the local and foreign economic conditions, and studied what kind of trading was easy to make a profit. After making his fortune in liquor trading, he expanded into various industries such as settlement, construction, finance, transportation, mining, and commerce. During the heyday of his business, his capital amounted to 70 to 80 million taels of silver, and he was known as the "Rich Man of Su Island". Zhang Bishi's life, the most illustrative of his entrepreneurial hardships and achievements should be Zhang Yu Brewing Company's founding and success.
Zhang Bishi started to build the brewery in 1892, and at the beginning, he took a steady approach and began to grasp the construction of the raw material base. After several setbacks, the company spent a huge amount of money, and finally in 1906 built a 124 varieties, covering an area of more than a thousand acres of vineyards. At that time, the production of wine in China was hand-operated and the equipment was backward, which made it difficult to compete with the new production technology in Europe and America. In order to improve the competitiveness, he focused on science and technology, the introduction of talents, the training of talents and the introduction of advanced technology and equipment.
He searched for winemakers everywhere and hired them with a lot of money. After several setbacks, the company finally mastered a full set of equipment and key technologies. After the product out, for how to open up the market, Zhang Bishi had painstakingly, first of all, he focused on improving the credibility of the product, and secondly, pay attention to the study of consumer psychology, the art of advertising; again, make full use of overseas Chinese miss their motherland, nostalgia for the feelings of the homeland, and the Zhang's influence in the overseas Chinese in the South Seas, to open up the foreign market, specially crafted Zhang Yu wine promotional items to the overseas Chinese were widely presented. In addition, the company made extensive contacts with people in the upper echelons of society to gain the support of all parties. Finally, the distinctive Zhangyu wine attracted attention at home and abroad. Kang Youwei once wrote a poem for Zhangyu, "Drinking Zhangyu wine, transplanting peony flowers from Fengtai, writing new sentences in Fahua, and being happy with what I encountered is home", and in 1912, Dr. Sun Yat-sen inscribed the words "Pinxiang liquan" for Zhangyu. Especially in 1915, Zhangyu's brandy, red wine, Qiongyao Liquid and Yishou Syrup were awarded gold medals at the Panama International Merchandise Competition, and "Golden Brandy" has been famous all over the world since then.