According to the dealers I came into contact with, I think there are mainly several types.

1: The dealers of the older generation are all customers who ran out with a bag on their backs. At that time, it was promoted by mailing materials, making phone calls and sending registered letters to target customers. At that time, there were many drivers who delivered cars, and they knew where there was a customer base, and gradually they became dealers themselves. At that time, the information was blocked, because of the information gap, the profit of automobiles was generally high, and it was not easy for users to find this customized product.

2. With the rise of post-80s and post-90s dealers, finding customers through new media has become the choice of many people. At that time, the first choice was to make a website and spend money to promote it in Baidu. At that time, you could make money just by doing it. After that, there are many b2b platforms to open members, send product information, and do free SEO drainage. Up to now, they have been making short videos from the media in Tik Tok.

Finding customers is only one aspect. For example, if you are a customer who bids for money, you will have a cost, and you will not sell the following profits, but customers who are drained by others for free will sell if they can make money. That's why everyone is making a car for 500 yuan. Every salesperson has a different attitude towards making money. And low-priced products are doomed to have no service and after-sales because the cost is not allowed.

So now good dealers will contract their own workshops and produce their own cars, so that the price and quality can be controlled by themselves. The corresponding manufacturing profit will also be higher than the sales profit.

The Internet displays product prices very transparently. It is difficult for dealers to earn money to sell cars by poor information now. Only when they have their own special products or their own workshop products can they have an advantage.

This is not good. Welcome to add!