Zhonghui Design (a professional packaging design company) Answer:

For the packaging design of gift boxes, the skill of visual communication is a difficult task. Because the packaging design of gift box is related to the three-dimensional space, it is different from the graphic design of the two-dimensional space, and there are more aspects to be concerned about. But generally speaking, it is still carried out from three aspects: color, text and pattern.

① Good color can produce strong visual recognition and impact, so it is one of the important factors affecting the competitiveness of goods. A good package must have good vision, which can capture the attention of consumers. How to use the characteristics of color (hue, chroma, lightness, etc.) to shape the visual communication power of commodity packaging and change people's emotions has become the focus of design. Designers use colors for reference according to market research.

②? A good package can often form an excellent design with the arrangement and change of words and the flexible use of fonts. The brand image, performance, and characteristics of goods must be expressed and highlighted by words, so consumers often know goods through words, so whether words are used properly in packaging design is one of the most important factors affecting the sales of goods.

③ The use of patterns in packaging design plays a role in fueling commodity sales. It is difficult for consumers to have an intuitive understanding of many commodity packages through words and colors, so that consumers' lack of trust in commodities will greatly reduce the sales of commodities. If realistic or painted patterns are added to the packaging, the advantages of commodities can be explained concretely and truly.

The above content is provided by Zhonghui Design, a professional packaging design company, and I hope it will help you.