Zhouwo Village, Wuqiang County, Hebei Province insists on promoting the construction of new countryside with cultural industry, and relies on the good musical instrument industry foundation and residential characteristics of Zhouwo Village to create a charming high-grade music town and play the rich life of villagers with notes.
65438120, a musical instrument enterprise in Zhouwo Music Town, Wuqiang County, Hebei Province, workers were processing musical instruments. Xinhua News Agency reporter Zhu Xudong photo
1, small village reconstruction
Zhouwo Village is located in the southwest of Wuqiang County, with 256 households and 959 people.
20 12 Zhouwo Village relies on the musical instrument industry and introduces Beijing Lude Culture Company, and plans to turn Zhouwo Village into a "Zhouwo Music Town". "What is a' music town'?" Many villagers are puzzled.
When he came to Zhouwo Village from Beijing, Dong Yuge, the boss of Luther Company and later the founder of Music City, admitted that he was "like living a primitive life". The domestic sewage in front of and behind the house is directly discharged, and the road surface is pitted. Only one hour of running water is put in the village every two days.
All this is incompatible with the positioning of a music town.
Dong Yuge planned from scratch. She lives in the office building of Jinqin Group and works day and night, sometimes she is too busy to eat. People in the village don't know what Dong Yuge will turn this place into, but they know that the village will be completely new from now on.
Dong Yuge and the designers of Beijing 798 Art Center have planned and designed the residential courtyard in Zhouwo Village. According to the principle of "one door, one scene, one household, one product, reflecting spirituality and each with its own characteristics", they have integrated musical cultural elements in an all-round and multi-level way. The first phase invested more than 80 million yuan to transform 8 1 house into a cafe, a manual musical instrument studio and a cultural and art shop. Not facing the street, changed into a unique residential inn.
At the same time, Zhouwo Village is also planned and constructed according to the model of "government-led+market operation" to promote poverty alleviation and new rural construction with cultural industry. The main streets in the village have been renovated, and the infrastructure such as water, electricity, roads and heating has been upgraded. Service centers and central nursing homes have been built, and sanitary toilets and healthy kitchens have been popularized in the village. Cleaning equipment such as garbage bins, garbage transfer vehicles and sprinklers have also been purchased, sewage treatment plants and garbage transfer stations have been built, full-time sanitation and cleaning teams have been set up, and a daily cleaning and cleaning system has been established, realizing the normalization of unified garbage collection and transportation, daily cleaning and cleaning, and greatly improving the village appearance.
Nowadays, standing on the cross street of Zhouwo village, looking around, music elements can be seen everywhere on walls, streets, courtyards and sculptures, which makes people unconsciously immersed in a strong musical atmosphere.
2. Create multiple formats
From 65438 to 0989, Zhou Guofang, a villager, contacted Chen Xuekong of Beipai Village to build Wuqiang Tongda Musical Instrument Factory in Zhouwo Village, and gradually developed into a golden musical instrument group. Since its establishment, Golden Musical Instrument Group has gradually developed from a township enterprise that produces musical instrument accessories, and its output ranks among the best in domestic western wind instrument manufacturers.
Most of the people who work in the Golden Musical Instrument Group are nearby villagers. Many villagers have worked in the musical instrument factory under Jinyin Group and participated in the production, assembly and polishing of musical instrument accessories. But as for what saxophone is and what sound saxophone can make, many villagers don't know.
"To develop Zhouwo, talents are the most important, and we must start with children." Dong Yuge took a long-term view and founded Luther International Art School.
At first, small places engaged in "international art" were not optimistic. But facts speak louder than words. A few years later, from twenty or thirty students at the beginning to more than 600 students now, Luther International Art School won the trust of word of mouth. Every child here has to learn a musical instrument, be influenced by music, learn culture during the day and learn artistic expertise at night. This school has successfully exported four talents to the Vienna Conservatory of Music.
Schools not only cultivate talents, but also gather talents. Wei Wang, born in 1990s, is one of the attracted musicians. He teaches piano lessons at Lutheran School in the evening and sings and composes music in the coffee shop in Music City during the day. Over the past few years, he has composed more than 65,438+00 original songs such as Love in a Small Town.
In order to let more musicians gather in Zhouwo and create good works here, in 20 17, Dong Yuge introduced Peking University Jade Bird Music Group, established a creative base for college students' music in Zhouwo, built a musician workshop, and held a music training camp and music festival for college students. From 20 12, the Wheat Field Music Festival in May and the Guitar Culture Festival in August have become regular activities in Zhouwo Music Town. During the festival, a large number of well-known performers and singers from home and abroad come to the town, which can bring more than 200,000 tourists to Zhouwo every year.
3. Play the movement of getting rich
Walking into the Jinyin Saks Commune, Guo, a 58-year-old villager, is playing Nanniwan for tourists. The melodious and intoxicating music won warm applause from tourists.
Guo worked in Jinqin Group for 20 years, responsible for polishing musical instruments. She started working in the Gold and Silver Saks Commune. In addition to the income of 3 mu of land, a family can get nearly 2000 yuan a month here. Guo's greatest pleasure every day is to learn new music, introduce musical instruments and play them for tourists. "As long as you play the saxophone, you especially enjoy this feeling."
Guo learned dozens of songs and became a member of Zhouwo Village Western Band. "Music makes people younger and becomes a source of income for villagers." Guo Yuguan said.
Like Guo, many villagers have become employees of Wuqiang Music Culture Industry Development Co., Ltd. "In the past, many people went to Beijing to work. Now, in addition to working in Jinqin Group, most of them serve hotels and family hotels, all of which are trained according to unified standards. " Dong Yuge said that the villagers will always be the protagonists of the music town.
Zhou, a villager in Zhouwo Village who has worked hard in the Beijing-Tianjin musical instrument circle for many years, turned his eyes back to his hometown. In Zhouwo, he opened an "Isanu" saxophone production and sales workshop. As an entrepreneur in a music town, he enjoyed a two-year rent-free tax reduction. "Selling more than 50 professional saxophones and more than 400 popular saxophones every month, the business is justified."
Zhou not only sells musical instruments, but also teaches them for free. So the music town formed a "peasant band" of thirty or forty people. The villagers in Zhouwo Village can really play music from now on.
In recent years, Dong Yuge has been cultivating the local cultural atmosphere, improving the villagers' musical literacy through training and other means, so that they can better integrate into the music town. The popularity of the music town is rising.
Today, the per capita annual income of the villagers in Zhouwo Village is about 30,000 yuan, and the dancing notes are writing a new rich movement here.