is the largest restaurant group in the world, with more than 34,111 chain restaurants and more than 851,111 employees in more than 1,111 countries around the world. Its subsidiaries include KFC, Pizza Hut, Taco Bell and A& W and LongJohnSilver's(LJS) are five world-famous catering brands, ranking first in the world in the fields of cooked chicken, pizza, Mexican food and seafood chain catering respectively.
China Yum! restaurants group (yum! RestaurantsChina) belongs to Yum! Global Catering Group (Yum! BrandsInc) is the largest catering group in China.
China Yum! Brands is the China headquarters of Yum! Brands Global Catering Group, which was established in Shanghai in 1993. It provides services such as operation, development, planning, finance, personnel, public relations and franchising for all wholly-owned, joint-venture and franchised KFC, Pizza Hut, Taco Bell, LongJohnsilvers and Oriental White Restaurant.
By the end of March 2118, China Division of Yum! Brands had successfully opened more than 2,111 KFC restaurants, more than 351 Pizza Hut restaurants, more than 61 Pizza Hut restaurants, 14 Oriental White and 4 Pizza Huts in Chinese mainland, with more than 1.6 million employees. The company has been rated as the first among the top 111 catering enterprises in China by the Ministry of Commerce for many years. In 2117, the turnover of Yum! in China was RMB 21.5 billion, which was the fastest growing part of Yum! Global Restaurant Group. Yum! Brands is the largest restaurant group in the world, with more than 35,111 chain restaurants and more than 1 million employees in more than 1,111 countries and regions around the world. Its subsidiaries include KFC, Pizza Hut, Pizza Hut Station, A&; W and LongJohnSilver's(LJS) are five world-famous catering brands, ranking first in the world in the fields of cooked chicken, pizza, Mexican food and seafood chain catering respectively. In 2117, Yum's global turnover reached US$ 11 billion, including direct sales and franchise fees.
In p>1998, there were three famous brands of catering system (KFC, Pizza Hut and TacoBell) (this system is a business department of PepsiCo, and PepsiCo's three major businesses are soft drinks, snacks and fast food. ) When it was separated from PepsiCo and listed on the new york Stock Exchange independently, Yum! Global Catering Group, the largest catering group in the world, was formally established. At that time, all shareholders and company members may not have thought that the operation and development of Yum! Global Restaurant Group has achieved great success in the past two years. Today, Yum! Brands has more than 31,111 chain stores and 511,111 employees worldwide, with a turnover of 21 billion US dollars, ranking among the top 511 enterprises in the world.
When it was just separated from Pepsi, Yum! Global Restaurant Group not only had to make up for the losses caused by the past, but also faced a serious challenge: how to create a corporate culture? How to establish a cooperative relationship between three famous catering brands, rather than a competitive relationship? How to establish employees' confidence in the future development of the enterprise. At that time, Pearson, a former president of PepsiCo Group and now CEO of Yum! Mr. AndrakkPearson and Novak? Under the leadership of DavidNovak, the company has maintained a feasible organizational structure before separation in many aspects, and outlined new development goals for the company in the future.
They have taken a series of bold and brand-new measures: KFC, Pizza Hut and TacoBell continue their original operation and management, but they should play a coordinating role with each other; Through the package form, the three brands are jointly promoted, and the raw materials are uniformly purchased and distributed by the company, which controls the balanced expenditure of funds; For the first time, some chain restaurants owned by the company were transferred to franchise partners, and part of the returned funds were concentrated on the development of new restaurants; The senior management personally went to the restaurant to motivate the staff. So far, the group's operating profit margin has increased from 11% three years ago to 16%, and the chain turnover of all three brands has increased in the whole year of 1998 and the first half of 1999, and the group has seen a new scene of prosperity.