Why is the cinema always on the top floor?
I don't think anyone likes climbing stairs, do you? So the rent above the shopping center is the lowest! It is just suitable for cinemas, with a large area and low profit. And the cinema is a kind of consumption with strong purpose. Customers book movie tickets online and go straight to their destinations, so they don't mind climbing a few more floors. Like restaurants and shopping stores, these are different. The higher the floor, the less customers are willing to climb it.
Another reason is that customers are used to browsing after watching movies. The cinema is located on the roof, which only lures customers to go shopping floor by floor and eat buy buy in the buy buy, which will drive the profit of the shopping center again. The key point of whether a shopping center can make money is how to attract customers to a higher floor!
Why is the supermarket on the first floor?
Supermarkets are also purposeful consumers, so they will not be located on these golden floors on the first floor and the second floor. Moreover, most of the supermarkets are daily necessities and unfamiliar ingredients, mainly aunts and grandparents. This very grounded style does not match the architectural style of some magnificent shopping centers, so it will not be located on the floor that can be seen from the outside.
Another important reason is that the parking lot is often on the second floor underground, which is convenient for customers who have just bought a lot of daily necessities to directly load the goods into the car and drive home. In order to avoid the embarrassing scene of carrying big bags and small bags directly to the elevator or taking the escalator.
What else did you find when you visited the shopping center on weekdays? Share it in the comments!