public relations planning activities can be carried out from two levels: one is external and the other is internal.

outside the enterprise: participate in charitable activities in the local community; Enterprises join groups that most customers will join; Chefs teach cooking courses in local communities; Create opportunities for guests to taste food at your place-all these are for enterprises to establish a good image and sense of social responsibility in the hearts of customers and the public, and improve the visibility and reputation of catering enterprises.

inside the enterprise: first, it influences the promotion through the word-of-mouth of employees. The second is to take advantage of the busy restaurant business and the psychology of customers. For example, provide free samples to create a special hot atmosphere; Make reservations difficult, but not too difficult; Rent expensive cars to fill the parking lot; Let most celebrities appear in your restaurant; Advertise with the image of DJ, athlete, etc.