the United States can be said to be the birthplace of direct selling, and its laws and regulations on direct selling mainly fall into two categories: first, the laws and regulations that direct selling companies all over the country must abide by. This mainly refers to the laws and regulations promulgated by the US Federal Trade Commission. For example, the "regulations on showing identification" stipulates that direct sellers must show identification when entering consumers' homes; The "Calm Regulation" stipulates the consumer's return guarantee mechanism within the statutory time limit; The "regulations on admission fees" stipulates the maximum amount of admission fees for direct sellers. In addition, on June 6th, 2112, the US Senate and House of Representatives passed the "Anti-pyramid Promotion Law", thus forming a legal system to regulate the direct selling industry from both positive (regulating direct selling behavior) and negative (prohibiting pyramid fraudulent sales). Secondly, the following four kinds of laws are the main norms of direct selling in American States, namely, the media sales law, the multi-level sales management law, the business opportunity law and the pyramid sales prohibition law. Most states have formulated "anti-pyramid law" (a few states set the conditions of anti-pyramid sales in "multi-level sales management law"), which shows that the United States attaches great importance to the anti-pyramid problem; Another representative is the relevant provisions on the cooling-off period, which is common in the direct selling laws of various States.