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don't make a hodgepodge! Don't make special items easily!

don't make a hodgepodge! Don't make special items easily!

first of all, no hodgepodge! I understand a hodgepodge, which is a store that runs different categories at the same time. For example, you used to cook Chinese food, but at the same time you sell hot pot or barbecue in the store! This is generally not recommended! Because, on the one hand, customers will have a vague impression of your store and don't know what it is! On the other hand, your supply chain, personnel and equipment are complicated!

but don't be a single store with a single feature, because the single feature I understand is called a single store! For example, sell a roast duck alone, or sell a pork intestines powder alone! Unless the target customer density of your store is very high, customers will soon get tired of eating!

what should I do? It is recommended to be an "explosive shop"! It is the structure of a main product plus multiple auxiliary products!

One, 1+ is big and complete:

One, 1+ is big and complete:

When your store is in a community or a fourth-and fifth-tier city! At this time, the customer base around you is limited, and the floating population is small! You need customers of different ages and purchasing power! Therefore, at this time, your dishes should be richer and the price band should be longer. There are usually more than 31 dishes! Meet the needs of different customers! But you must have your main product, and the dishes should be a big category, such as Chinese food is Chinese food, not both Chinese food and hot pot!

two, 1+ small but beautiful:

in downtown commercial streets, shopping centers, tourist attractions and other places with large crowds, it is necessary to eat fast and customers can make decisions quickly! Suitable for being a flagship shop with few items! For example, Dragon Claw Claw, Oyster Seafood Braised Noodles, Nanyang Past Hainan Chicken Rice, Nine Pots and One Soup-eating Fish are very obvious. There are no more than 31 dishes plus drinks and snacks, and the main promotion accounts for more than 31% of the total turnover.