How to do promotion on Little Red Book? When it comes to social media platforms, there must be little red book. Located in the community to share the small red book has now also become a lot of businessmen must fight, huge traffic hidden unlimited potential customers. So how do businesses or brands utilize Xiaohongshu to do promotion? How can we not waste a penny to ensure that the promotion effect? First, what kind of product is suitable for doing small red book promotion? To promote the effect, it must first look at the product is suitable for promotion on this platform. Because the user group of Xiaohongshu is mainly female, so Xiaohongshu is more suitable for some such as skincare, makeup, accessories, mother and child, bags, food, clothing, shoes and boots and other female consumers, and can produce high-quality beautiful pictures of the brand product promotion. Merchants can implant brand product advertisements through short videos, graphics and other forms, thus playing a good role in publicity. In addition, according to some data, really in the small red book to do effective placement of the brand / product have the following characteristics: 1) eager to seek transformation of the brand; 2) high value or novelty products; 3) with the small red book user profile match the product; 4) customer price higher than 30 yuan of products; 5) private label; 6) a complete basis of a class of e-commerce operations team; 7) want to do the brand precipitation, want to create a brand. brand. How to do promotion on the small red book two, the cooperation of the blogger placement in view of the uniqueness of the small red book platform community, then the cooperation with the blogger advertising can be said to be the most commonly used means of brand placement in the small red book. When choosing the small red book blogger placement, then in order to initially understand the blogger as well as easy to manage, we can generally blogger into the following five levels of attributes. That is: vegetarian (fan volume 300 ~ 5K) primary Darren (fan volume 5k ~ 5W) waist Darren (fan volume 5W ~ 50W) head Darren (fan volume & gt; 50W) star artist or well-known KOL (all have V certification mark) above the various categories of blogger Darren in the small red book platform for the placement of the various have different counterpart strategies, to cite a chestnut. For example, choose to put the star artist, in the small red book compared to other platforms overall appeal is stronger, its corresponding release notes content can cause more in-depth interaction with fans, but the promotion of the star artist price is naturally higher, and the effect is not necessarily better than the head of the waist of the Darren. So whether you need to choose a star artist or a head of the people to put, mainly depends on the brand's budget and the brand's strategic stage to match the combination of placement. Of course, the quality of the cooperation of the blogger in the pre-discharge identification screening is also an important part of the necessary. Third, the common 4 main paid promotion tools 1, brand advertising brand advertising most of the main exposure (cpm) to charge, that is, to show the exposure unit to charge. Similar to the Amoy system before the drill show tools and other charging logic. Conventional location: app open screen page and brand word search results page the first plate banner figure. 2, effect ads this is what we often hear in the little red book and also use one of the most advertising and marketing tools, effect ads are mainly two modes of placement, that is, respectively, the flow of information ads and effect ads, which are the two promotional purposes and the subject of the placement as well as the payment method is the same. For example, it can be used to promote the notes of the account and cooperative experts, pure product exposure, collection form promotion, account private message marketing consulting, and so on. Appearance position: discovery page and search page (mall) 3, french fries tool is mainly a platform to help creators to enhance the notes more exposure, so that more users can see the notes of an auxiliary tool, by paying a certain amount of money and buy the notes corresponding to the estimated exposure based on the notes, you can quickly shorten a certain amount of time to verify the popularity of the notes or verify the quality of the notes to optimize and adjust the purpose of the potential explosive article. The purpose of the adjustment, so that the potential explosive notes can be more quickly exploded. Commonly used to test and optimize the content of the notes, cumulative notes base heat, continue to maintain the notes from the discovery page of the flow of the mouth location: discovery page 4, dandelion platform it is the main role of the brand side and blogger notes for a commercial cooperation seeding promotion docking of the official exclusive platform. And you can view the target blogger or find blogger-related information, such as when we put their own blogger screening when available to an official tool that can be roughly a blogger-related information to understand and determine the role of the focus is free to use, of course, you can occasionally use it to cut prices with the blogger, but the probability of success is relatively small. Fourth, what are the promotion methods of small red book? All levels of blogger seeding: vegetarians, KOC, mid-waisted people, KOL, stars. Infomercials: can land on notes, product pages, forms. There are two ways of placement, one is personalized push to precise people, the other is precise keyword search display. The former is billed by thousands of exposures (CPM), and the latter is billed by a single click (CPC). You need to have relevant qualifications to open an account, pre-charge consumption, and some industries are prohibited. Professional No. operation: this is a long-term investment project, anxious to achieve the brand side of careful consideration, do not think of doing a month or two to grow tens of thousands or hundreds of thousands of fans, not to mention how many customers can be converted at the moment. If you are in a hurry to convert, it is recommended to cooperate with the placement of infomercials, the effect will be more ideal. Offline store: there are physical stores must not miss, especially local life services, such as catering, tourism, these, store effect is very Nice. net red live with goods: currently only support hanging small red book mall link, other platform links are still under test. Fifth, how to assess the effect of the small red book put defined? Little Red Book promotion "effect" is mainly measured from the following three levels: notes sent out, the platform actively recommended to it that your content "interested" users, how many people read the notes, that is, the notes of the real amount of exposure; when you note The more you send, the more users are recommended, the greater the exposure of your brand products. Imagine, when you see a certain product in the little red book seems to be recommended by all the bloggers, will you be interested? Or do you remember the product more fondly? A lot of people use the little red book as Baidu, when users search for a demand word in the little red book, your notes can get more show in the search results page, when your brand products appear in front of the user in high frequency, the user is more likely to remember you, the choice of you have a greater chance. Of course here in addition to the need to have a large number of notes to achieve, but also need to scale the reasonable layout of keywords, to the brand put to do the notes put are to first pull keywords from the internal platform out of the comparison, the high-frequency hot search keywords filtered out, combined with the product word layout in the notes, so that it is more likely to be searched. In the put notes before the beginning of monitoring the e-commerce background data, until half a month after the put. Especially monitor the traffic source, store volume, keyword search volume, conversion and other data. Did not do the promotion before the data is how, did the promotion after the data have what kind of change? This is to assess how much effect the promotion has in the end, and ultimately based on the data to decide whether to adjust the marketing strategy.