Lead: With the development of economy and social progress, the concept of tourism has gradually entered people's lives. With the development of tourism, people's demand for tourism is becoming more and more diversified, and rural tourism has become a highlight of tourism. The following is the information of the model essay on the opening report of rural tourism compiled by me. Welcome to read the reference.

Report on the opening of rural tourism 1 1. The purpose and significance of the topic:

1, background and purpose of the topic

After busy and heavy work and life, urbanites often travel in their leisure time to pursue peace of mind, harmony between man and nature, healthy and happy leisure and experience folk customs with different regional characteristics. At this time, rural tourism has become a good choice. The purpose of choosing this topic is to analyze the development of rural tourism in China in the past, analyze the current situation of rural tourism product development based on experience, study how to develop and improve, and put forward some opinions and suggestions.

2. The meaning of the topic.

Tourists travel for aesthetic and entertainment experience.

20 1 1 Zhu Huijuan wrote in the article "Research on the Development of Rural Tourism Products in China" that China has a large rural area and rich rural tourism resources, but the rural development is slow, the facilities are backward, the level of scientific and technological development is low, and the economic strength is weak, which has caused certain limitations to the development of rural tourism in China. The development of rural tourism in China is still in the primary stage, and there is still a certain gap compared with foreign countries where rural tourism developed earlier.

Second, research on the development of rural tourism products based on experience.

The book "Guide to the Construction of Rural Characteristic Tourism" compiled by the Editorial Committee of the Series of Rural Tourism Professionals mentioned that one of the elements to attract tourists to participate in rural tourism is to be able to participate in and experience rural special projects, including experiencing wet activities; Picking fresh fruits and vegetables; Bonfire party, barbecue; Fishing; Sightseeing in the countryside with animal-drawn carts; Experience rural festivals; Learn folk dances and traditional handicrafts. In this way, tourists can go to the countryside to enjoy the rural scenery, learn about some rural customs, etiquette and customs, stay in the countryside and its appendages, learn and experience rural life.

Gong mentioned in the article "Development and Design of Tourist Routes" in 2008 that the design of tourist routes should be attractive enough for tourists before it is put into operation, and it can make tourists feel comfortable and fresh constantly during operation, and it can still make tourists maintain an unforgettable experience after operation.

It can be seen from the above research materials that although rural tourism in China has developed rapidly, there are also many problems in the process of development, and experiential rural tourism has not been well studied. This paper will study the development background and present situation of experiential rural tourism in China, further point out the problems existing in the development of experiential rural tourism products in China, and put forward some targeted improvement suggestions for these problems.

Third, the content of the study:

The research contents of this topic are mainly as follows:

foreword

1. Study on the Development of Experiential Rural Tourism in China

Second, the experience-based development of rural tourism products

Third, the problems in the development of rural tourism products based on experience

Fourthly, measures to further develop experiential rural tourism products.

conclusion

Four, technical route, research methods and the main problems to be solved:

Research technical route: first, understand the research status of this topic, and form a literature review and opening report. Secondly, further collect reading materials and research texts, make relevant records and form a topic outline. Third, study deeply and write the first draft. Finally, it was revised repeatedly and finalized.

Research methods: literature analysis, text close reading, comparison, comprehensive analysis, etc.

The key problem to be solved is to master the current situation of the development and development of experiential rural tourism products in China, and to study how to develop rural tourism products based on experience.

Verb (abbreviation of verb) research and writing plan;

XX-2-20-XX-2-25 Submit the opening report;

XX-2-25-XX-3-25 Literature research, China rural tourism product development research and development means research;

XX-2-25-XX-4- 10 Submit the first draft of the paper design, and the teacher will revise it;

XX-4- 10-XX-4-20 Submit the second draft of the paper design for the reference of non-instructors;

XX-4-20-XX-5- 10 Revise the paper design and submit it to the tutor for revision;

XX-5- 10-XX-5-20 submit the defense draft of the paper;

XX-5-20-XX-6- 1 thesis defense;

XX-6- 1-XX-6- 10 According to the defense opinions, revise the final draft of the paper and submit it to the College for preservation.

Report on Opening Rural Tourism 2 I. Basis for Selecting Topics

(A) the background and significance of the topic.

Nowadays, rural tourism is favored by more and more tourists all over the world, especially in developed countries and countries with developed tourism. Rural tourism has become an important part of tourism. In recent years, with the acceleration of urban-rural integration and the improvement of residents' living standards, people are more and more keen on rural tourism activities. It is not only one of the main ways for people to return to nature, relax, feel rural life and experience nature; But also can promote rural economic development, drive farmers out of poverty and become rich, and promote urban and rural economic prosperity and cultural integration. Therefore, in 2006, the National Tourism Administration set the tourism theme as "China Rural Tourism Year", and in 2007, the national tourism publicity theme was "China Harmonious Urban and Rural Tourism", and put forward the slogan of "charming countryside, dynamic city and harmonious China". At the same time, the CPC Central Committee and the State Council put forward the policy of "vigorously developing modern agriculture and building a new socialist countryside", which brought new opportunities for the development of rural tourism in China.

Generally speaking, rural tourism is mainly distributed in urban suburbs, scenic spots far away from tourists and poverty-stricken areas. The development of rural tourism has brought certain economic benefits to all localities, played a positive role in solving the problems of agriculture, countryside and farmers, and also met the psychological needs of urban residents to return to nature and experience traditional lifestyles. Dujiangyan, as a tourist city, is rich in tourism resources such as Qingcheng Mountain, Dujiangyan and Longchi National Forest Park, and the urban tourism infrastructure and supporting facilities are becoming more and more perfect. However, due to Dujiangyan's large rural population, accounting for 7 1.7% of the total population, and Dujiangyan's weak industrial base, it is difficult to transfer rural surplus labor. It is of great significance to vigorously develop rural tourism to drive farmers to become rich and promote rural economic development.

(B) Research status

1, research status abroad

With the development of rural tourism, academic research on rural tourism came into being, and each has its own emphasis. The research on rural tourism abroad is relatively early, from the early research on the concept, development strategy and the relationship between rural tourism and rural economic development to the research on the dynamic mechanism of rural tourism development, the relationship between rural tourism and rural environment and the attitude of community residents towards rural tourism development. The research by Gassen (1992) and others also shows that rural tourism has indeed played an important role in promoting local economic development. At the same time, some scholars believe that rural tourism may also bring some side effects or have little effect on the development of local economy. Fleischer (1997) and others take the typical form of rural tourism in Israel-farmhouse tourism as an example, and think that rural tourism is small in scale, short in tourism season and low in income, which has little impact on the local economy.

2. Domestic research status.

China's early research on rural tourism mainly focused on the significance and background of rural tourism. With the development of rural tourism, the research on the characteristics and modes of rural tourism in China has always been a hot issue. And the rural tourism economic development, rural tourism development strategy, rural tourism sustainable development, rural tourism and new rural construction are studied accordingly. Du Jiang et al. (1999) studied the sustainable development of rural tourism from the perspectives of demand and supply and the interaction between subject and object [12]; Zhu Guo (2000) and others proposed that rural tourism should be combined with the natural ecology and national culture of Dihe River, and community participation is an ideal choice to maintain the sustainable development of rural tourism in Nandan.

(III) Research purpose

Dujiangyan rural tourism has developed rapidly and has a good development prospect, but the overall development level is not high, and it is still in the primary stage, with insufficient theoretical and practical experience. It is inevitable that there will be similar products, and the overall reception level is low. For example, most of Dujiangyan's rural tourism is based on farmhouses and rural restaurants, and tourism activities are mainly catering, fishing, picking and playing cards, and most of them stay at the level of "living in farmhouses, eating farmhouses and enjoying farmhouses". In the process of Dujiangyan rural tourism recovery after the earthquake, a series of theoretical guidance is needed.

Second, the research content

In view of the increasingly complex and diversified impact of rural tourism on destinations, and the increasing impact on rural areas and farmers, this paper comprehensively analyzes and summarizes the emergence, development status and main development modes of rural tourism on the basis of domestic and foreign rural tourism research. Mainly discussed the following aspects:

(1) Discuss and analyze the basic concepts of rural tourism. First of all, based on the existing research results of rural tourism, this paper systematically analyzes the connotation, characteristics, emergence and development of rural tourism, and defines the concept of rural tourism.

(2) Overview of the development of rural tourism at home and abroad. By consulting the data, this paper makes an overall analysis of the development status and main development modes of rural tourism at home and abroad, and obtains the existing problems and development trends of rural tourism development.

(3) The key content of this paper is to study and discuss the development of rural tourism in Dujiangyan. It is mainly divided into two parts: the first part firstly analyzes the emergence and development status of Dujiangyan rural tourism, and visits some villages to understand the influence of rural tourism on rural areas. The second part analyzes the development of rural tourism in Dujiangyan through market survey, and finds out the problems existing in the development of rural tourism in Dujiangyan.

(4) Put forward suggestions and measures. Guided by the concept of new rural construction, this paper puts forward the development model of rural tourism in Dujiangyan, and puts forward specific suggestions and safeguard measures.

(5) conclusion. Summarize and review the problems and shortcomings of this study, and discuss the future research trends and development prospects.

Third, the framework of the paper.

1, Introduction

(1) Selection basis

(2) Structural framework and research methods.

2. The emergence and development, characteristics and modes of rural tourism.

(1) Connotation and characteristics of rural tourism

(2) The emergence and development of rural tourism.

(3) the development model of rural tourism

3. Analysis of Dujiangyan rural tourism development.

(1) The emergence of rural tourism in Dujiangyan

(2) Analysis of the current situation of Dujiangyan rural tourism development.

① Benefit analysis

② Conditional analysis

(3) Problems existing in the development of rural tourism in Dujiangyan.

4. The construction of Dujiangyan rural tourism development model.

5. The safeguard measures of Dujiangyan rural tourism development model.

Report on the Opening of Rural Tourism 3 I. Research Background

Rural tourism started late in China and began to sprout after 1980s. After more than 30 years of development, rural tourism has reached a certain scale, forming a rural tourism development pattern with large and medium-sized cities, scenic spots, landscape ecological areas and characteristic agricultural areas as the core, and a number of advanced models have emerged. According to relevant statistics, in 20 16, the national leisure agriculture and rural tourism received nearly 2 1 100 million tourists, accounting for about12 of the total domestic tourism reception, and the operating income exceeded 570 billion yuan, benefiting 6.72 million farmers.

20 16 China leisure agriculture and rural tourism industry status analysis and development trend forecast report shows that the market scale of leisure agriculture and rural tourism industry has developed rapidly in recent five years. Rural tourism has gone through four stages of development-initial stage, development stage, expansion stage and promotion stage, and has entered the era of big tourism development from the past era of small tourism and medium tourism, with a rapid development trend. Policy support provides a strong backing for the rapid development of rural tourism.

20 15 The No.1 document of the Central Committee, Opinions on Strengthening Reform and Innovation and Accelerating Agricultural Modernization, first proposed to promote the integrated development of primary, secondary and tertiary industries in agriculture, extend the agricultural industrial chain and create characteristic tourism products.

The Outline of the Thirteenth Five-Year Plan for National Economic and Social Development 20 16 proposes to promote precision poverty alleviation, actively innovate poverty alleviation development methods, and improve the working mechanism of precision poverty alleviation.

In 20 17, the national tourism work report put forward that "tourism+countryside" should be actively promoted, rural tourism and leisure agriculture should be actively developed, and poverty alleviation through tourism should be continued, and the brand construction of "Qian Qian Wan Wan" in rural tourism should be strengthened, highlighting the important position of rural tourism in poverty alleviation through tourism. Developing rural tourism is of great significance to broaden the channels of increasing residents' income, promote the protection of agricultural ecology and local culture, and promote agricultural transformation and upgrading.

Rural tourism can not only meet the needs of urban tourists for leisure and vacation, but also inject fresh vitality into the development of community economy. First of all, the development of rural tourism can increase the employment opportunities of community residents, drive them to increase their income and get rich, and improve their life satisfaction and happiness index. Secondly, the development of rural tourism has enabled local communities to build infrastructure such as transportation, electricity, communication and water conservancy, and improved the living environment of community residents. Finally, in the process of interaction between urban and rural residents, the ideology of life concept, consumption consciousness and value concept permeates each other, which is conducive to improving the cultural quality of community residents, improving the status of women, making residents well informed and changing their concepts. In terms of regional economy, rural tourism plays a comprehensive driving role, promoting the integration and development of primary, secondary and tertiary industries, realizing the deep integration of agriculture and tourism, education, culture, old-age medical care and other industries, promoting the adjustment of rural economic structure, realizing accurate poverty alleviation and accelerating the process of rural urbanization.

Second, the research significance

Theoretical significance

At present, the research results of domestic and foreign scholars on the influencing factors of community participation in rural tourism are still relatively weak, and few scholars involved in this field. Most scholars focus on the research field of community participation mode and mechanism, and the research on the influencing factors of community participation only stays at the level of qualitative analysis, so it is difficult to quantitatively express and present the importance and mechanism of the influencing factors of community residents' participation in rural tourism. By constructing structural equation model, this paper verifies the complex mechanism between influencing factors and community participation, and explains the above relationship in quantitative form, which lays the foundation for further study of community participation in rural tourism.

Practical significance

Community-oriented rural tourism development model can effectively increase the income of community residents, protect their interests, reduce their burden and a series of important practical problems, which is of great significance for improving the comprehensive benefits of tourism poverty alleviation, promoting rural tourism and promoting the development of global tourism. At present, the state strongly supports poverty alleviation through tourism, promotes economic development in backward areas and narrows the gap between the rich and the poor by developing tourism. Successful cases in Europe and America tell us that we should attach importance to the position and role of community residents in the rural tourism development system, guide residents to actively participate in it, and solve many problems in rural tourism development. This paper analyzes the influencing factors of community participation in rural tourism, especially the perception of basic knowledge and policy support for tourism development. The social capital of the community, the attitude and ability of residents to participate in tourism, etc. By analyzing the influence of the above factors on community participation, we can get the basis for improving community participation in rural tourism, and also provide reference for government management departments to implement and improve the relevant policies of community participation in tourism.

Third, research ideas and contents

Research ideas

On the basis of combing and summarizing the relevant research results of community participation in rural tourism and its influencing factors, this paper puts forward a mechanism model of community participation in rural tourism from the perspective of community residents' perception. According to the actual development of community participation in rural tourism in China, combined with relevant research results, this paper constructs the scale of influencing factors and the scale of community participation, designs a questionnaire, quantitatively analyzes the relationship between influencing factors and community participation, and draws the conclusion of this study on the basis of empirical analysis and model verification.

research contents

This paper mainly expounds from the following six parts, and the specific contents are as follows:

The first chapter is the introduction. This chapter introduces the research background, significance, research ideas, contents and methods of this paper, and comments on community participation in rural tourism at home and abroad.

The second chapter is related concepts and theoretical basis. This paper defines the concepts of community, community participation and rural tourism, combs the theories of community integration, stakeholders, social capital and sustainable development, and provides a theoretical basis for the study of influencing factors of rural tourism community participation.

The third chapter is the theoretical model. According to the relevant research results, this paper combs the source of the mechanism model of influencing factors of rural tourism community participation, and puts forward corresponding assumptions based on the relationship between influencing factors and community participation, and finally constructs the conceptual model of this paper.

The fourth chapter is the research design. According to the relevant research and the actual situation of rural tourism community participation, the research site is selected, and the questionnaire is designed to explain the influencing factors scale and rural tourism community participation scale.

The fifth chapter is empirical research. According to the questionnaire designed in the fourth chapter, the original data are sorted out and the community participation of different types of rural tourism is compared by SPSS23.0 software. Through SPSS23.0 software and AMOS2 1.0 software, the reliability and validity of the data are analyzed, and the measurement model and structural model are analyzed to explore the influence path of influencing factors on community participation.

Chapter VI Conclusions, Suggestions and Prospects. Summing up the conclusion of this paper, and combining with the results of empirical research, this paper puts forward corresponding strategic suggestions to improve the participation of rural tourism communities. Summarize the overall situation of this study, point out the innovation and deficiency of the study, and put forward the next research prospect.

Four. summary

abstract

1 Introduction

The research background of 1. 1

1. 1. 1 realistic background

The theoretical background of 1. 1.2

The research significance of 1.2

Theoretical significance of 1.2

1.2.2 Practical significance

1.3 research ideas and contents

The research idea of 1.3. 1

1.3.2 research content

1.4 research methods

1.5 Research Summary at Home and Abroad

1.5. 1 research status abroad

1.5.2 domestic research status

1.5.3 Research Summary

2 Related concepts and theoretical research

2. Analysis of related concepts of1

2. 1. 1 community

2. 1.2 Community participation

2. 1.3 rural tourism

2.2 theoretical basis

2.2. 1 community integration theory

Stakeholder theory

2.2.3 Social Capital Theory

2.2.4 theory of sustainable development

3 theoretical model

3. 1 model source

3.2 Research hypothesis

3.2. 1 Influencing factors of attitude towards participating in tourism

3.2.2 Influencing factors of rural tourism community participation

3.3 Model construction

4 Research design

4. 1 sample selection and data collection

4. 1. 1 sample selection basis

4. 1.2 data collection

4.2 Questionnaire design and variable measurement

4.2. 1 Basic Cognition Scale of Tourism Development

4.2.2 Scale of social capital

4.2.3 Perceived scale of government support

4.2.4 Participation Capacity Scale

4.2.5 Participation in Tourism Attitude Scale

Community participation scale

5. Empirical study

5. 1 Descriptive statistical analysis

5.2 Comparison of different types of rural tourism community participation

5.3 Measurement Model Analysis

5.3. 1 goodness of fit test of measurement model

reliability analysis

efficiency analysis

5.4 Structural model analysis

5.4. 1 Analysis of influencing factors and community participation structure model

5.4.2 Structural model analysis with participation in tourism attitude as intermediary variable

6. Conclusions, recommendations and prospects

6. 1 conclusion

6.2 Suggestions

6.2. 1 Cultivate social capital and promote positive interaction among communities.

6.2.2 Increase government support and improve residents' participation environment.

6.2.3 Pay attention to innovation and development, and broaden the content of residents' participation.

6.2.4 Improve the comprehensive quality of residents and enhance their ability to participate.

6.2.5 Cultivate residents' active participation attitude and enhance residents' willingness to participate.

6.2.6 Strengthen rural tourism publicity and enhance brand awareness.

6.3 Research and innovation

6.4 Insufficient research

6.5 Research prospect

refer to

Express gratitude/gratitude

Research method of verb (abbreviation of verb)

(1) Literature research method uses the electronic resources of the campus library to collect relevant literature at home and abroad, sort out and analyze the research literature on community participation in rural tourism, and grasp the latest progress of domestic and foreign scholars in community participation in rural tourism research. By consulting and sorting out literature and network materials, I have a detailed understanding of the theoretical basic knowledge involved in this article, thus providing a solid theoretical foundation for this article.

(2) Questionnaires According to the actual development of community participation in rural tourism in China, combined with relevant literature research at home and abroad, the influencing factors scale and community participation scale were established, and the questionnaire was designed. According to the basis of sample selection, the research site was selected, community residents were surveyed on the spot, and questionnaires were distributed to obtain first-hand information.

(3) The statistical analysis method collects the original data by issuing questionnaires, uses SPSS23.0 software and AMOS2 1.0 software to test the reliability and validity, verifies the theoretical model of hypotheses, tests the establishment of each hypothesis, and finally draws corresponding conclusions.

Schedule of intransitive verbs

20xx165438+1October 01-165438+1October 07.

20xx165438+1October 08-165438+1October 20, collect relevant information of graduation thesis and fill in the task book.

20xx165438+1October 26th-165438+1October 30th, to further familiarize yourself with the graduation thesis materials and write the opening report.

20xx65438+February10-65438+February 19 confirm and submit the opening report.

20XX 0 1.04-0.02 15, complete the first draft of graduation thesis and submit it to the tutor.

20XX February1June-February 20th, and the paper was revised.

20XX Finalize, print and bind from February 2/KLOC-0 to March 20.

20XX thesis defense on March 21-April 10

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[4] Yang Yang. Study on the development countermeasures of rural tourism from the perspective of inclusive growth [J]. Agricultural Economy, 2016,01:78-79.

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[7] Steven Page et al. Introduction to Modern Tourism Management [M]. Translated by Liu Yi et al. Beijing: Electronic Industry Press, 2004.

[8] Peter W. Williams, Robert W. Penrose, Susanna Hawkes. Sharing Decision in Tourism Land Planning [J]. Yearbook of Tourism Research,1998,25 (04): 860-889.

[9]Mason P, Cheyne J. Residents' attitude towards the proposed tourism development [J]. Yearbook of Tourism Research, 2000,27 (02): 391-41.

The concept of evolution cycle of tourist areas: enlightenment to resource management [J]. Canadian geographer,1980,24 (1): 5-12.

Zahid gadri. Domestic tourism in Iran. [J]。 Taylor & Francis Magazine 20 1 1, 22 (2), 278-28 1.

[12] Murphy's sports tourism: community approach [M]. new york: Mettern Company, 1985.

Pauline Sheldon, Teresa Abernot Jia. Residents' Attitude in Mature Destinations: The Case of Waikiki [J]. Tourism Management, 22(5), 435-443.

[14] freeman r.e. strategic management: stakeholder approach [M]. Boston: pittman, 1984.

Je Rosenau, German laser pulse transmitter. Good, bad and ugly travel. Lincoln, Nebraska: Century III Press, 1979.

[16] Haywood K. Responsible and responsive tourism planning in the community [J]. Tourism management,1988,9 (02):105-118.

Chris Ryan. Fairness, Management, Power Sharing and Sustainability: New Tourism Issues [J]. Tourism Management, 2002, (1):88- 104.

Anashch Tower Hazay, Statia Elliot, Marion Jopp. Application of Stakeholder Theory in Promoting Community Participation in Tourism Planning —— Taking Immigrants as Marginal Groups as an Example [J]. Journal of Sustainable Tourism, 2015,23 (7):1049-1062.

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