I'll give you a copy of "advertising with one heart and one customer" for your reference.

Foreword:

The brand with one heart and one customer was founded in 2111, and its original name was (Grandma's Heart Restaurant). In 2115, all restaurants were officially renamed as one heart and one customer. It has a history of 11 years, and it has more than 31 direct franchise chains with one heart and one customer, with nearly 1,111 employees. In the past 2111 years, with superb technology, excellent quality, warm service, high standard of hygiene, fast, healthy, nutritious and delicious business style, we have been highly praised by all walks of life and become one of the popular fast food.

Since entering the Chongqing market with one heart and one customer, with its own nutrition and delicious taste, it has quickly gained a foothold in the Chongqing market and is deeply loved by Chongqing citizens. In recent years, there are also a series of fast food shops in Chongqing market. Such as: village base, gourmet wharf, etc. With the increasingly fierce competition in the market, how can a single-minded customer occupy the dominant position in the market on a large scale? This requires a series of integrated promotion plans.

1. Market analysis

1. Development and present situation of catering market

Since the 1991s, the fast food industry in China has gradually appeared in the market. Until the 21st century, fast food has gained a firm foothold in the market with its superior convenience and variety. Then more and more fast food restaurants gradually embarked on the road of brand chain.

2. consumer analysis

with the rapid development of modern society, people's consumption habits have also begun to change dramatically, and fast, convenient, hygienic and nutritious fast food has become the first choice for fast-paced people. Most of them are young and middle-aged. In the increasingly stressful living environment, they prefer to choose convenient and delicious instant fast food. The market prospect of fast food chain has absolute development space.

second, marketing strategy planning with one heart and one customer

(1) marketing goal with one heart and one customer

1. Promote the unification of brand and product information.

2. Enhance the reputation and loyalty of the brand. Based on the long-term development of the brand, we will enhance the brand's public relations image and enrich brand assets through public welfare activities and public relations planning.

3. Establish a benign brand relationship. Communicate with consumers through diversified communication tools, and effectively and uniquely communicate with target groups.

4. Effectively enhance market influence. Through close cooperation with sales work (especially channel work), publicity momentum is formed to increase sales and market share.

(2) Integrated marketing promotion plan with one heart and one customer

1. Promotion activities

Although there are many loyal consumers with one heart and one customer, there is always an unchanging rule in the hearts of the public: delicious food and preferential treatment are the magic that many buyers can't resist. Therefore, we suggest putting in some discount information, as follows:

1. Promotion activities are mainly selected in major holidays and weekends, such as Teachers' Day, Mid-Autumn Festival and National Day.

2. The place where discount DM sheets are placed (certain plane advertisements in elevators can also be considered) is generally located in the square near the office building with large crowds. Because consumers generally choose the nearest principle of consumption.

3. DM single delivery time is mainly in the morning and noon. Because the morning is the most accessible to office workers, (it is also applicable to other people), and when office workers are confused about what to eat at noon, let them have one more choice and be more targeted. (Posters outside the store are also necessary)

4. It is suggested to add a membership mechanism to handle membership cards for consumers, so as to achieve the ultimate goal of forming a sense of brand belonging for consumers.

third, the development of public welfare theme activities

in today's society, people's attention to public welfare activities has greatly increased, and many enterprises and brands have participated in it. Through the development of public welfare activities, not only the media exposure has increased, but also the brand promotion has been subtle, and a good brand image with social responsibility has been established in the hearts of consumers. For example: Wang Laoji, Nongfu Spring and Fenbid. . . . . . Its public welfare and brand image are comprehensively combined, and the spirit of public welfare and product promotion run through

, which makes the topic of public welfare the greatest auxiliary effect in brand promotion and maximizes the publicity effect.

for the public welfare theme activities with one heart and one customer, we suggest that corresponding public welfare theme activities should be planned at different promotion stages according to the corporate culture spirit of one heart and one customer, and the brand image of one heart and one customer can be spread effectively and quickly through the dissemination of news media and the placement of hard brand advertisements.