1996, Huang qisen, aged 3 1, officially entered the real estate field. At the beginning of 2002, he led the Taihe team from Fuzhou to Beijing resolutely to develop the "courtyard on the bank of the canal". This move once caused controversy. Huang Qisen asked the team to treat a villa as a project. After the opening of the first phase of the project, he spent a lot of money to carry out a comprehensive transformation, and the cost doubled. Sure enough, the re-opened quadrangles, because of "exquisite" and "right taste", the sales performance is all the way red. A villa with a square meter of 10,000 to 20,000 yuan sold for hundreds of thousands, which is the title of "national residence". Taihe Group, which became an instant hit, jumped from a local brand to a national brand, and "Yard on the Canal Bank" became a very famous high-end residential project in Beijing property market and even the whole country, creating a value legend that the total value of goods rose from 600 million to 800 million. Huang Qisen shouted loudly and confidently: "We want to build the first luxury villa in China!
In 2007, when the property market was the hottest, Huang Qisen did the opposite, shifting his focus to the strategic construction of the capital market, focusing on restructuring Fujian agriculture, rural areas and farmers, injecting all the shares of Fuzhou Taihe worth 2.42 billion yuan into Fujian agriculture, rural areas and farmers, and planning to go public by backdoor. After more than three years' efforts, on September 30th, 20 10, Taihe Group successfully resumed its listing through the backdoor of Fujian Agriculture, Countryside and Farmers, and became the only real estate stock listed in China that year. 20 1 1, Huang Qisen realized his dream of recreating a "Dongjiekou Scenic Resort scenic spot" in Fuzhou. Soon, it won two plots in the north and east of Fuzhou, with a total planned construction area of nearly 65.438+100,000 square meters and a total investment of about 65.438+100 million yuan.
A year later, he realized his dream with two Taihe squares in Fuzhou. Taihe, the first operator of commercial real estate, has shown its Taihe phenomenon again and again in Fuzhou. In just over seven months, the SOHO products of Taihe Plaza were "9 opened and 9 cleared", and the number of liquidations was unprecedented in Fuzhou property market. The total sales of Taihe Plaza in 20 12 years reached 4.8 billion yuan. In the same year, Taihe Group won the annual sales champion of Fuzhou property market with annual sales of 6.2365438 billion yuan, far exceeding the second place by more than one billion yuan; Taihe brand value exceeded 8.2 billion yuan and won the title of "China's new man of the hour".
The operation of commercial real estate needs to precipitate a large amount of funds and cash flow, and Taihe develops steadily, healthily, openly and transparently; The good reputation of listed companies makes Taihe's "hematopoietic" function quite smooth; "Real estate is a game between vision and capital. This grand feast is about foresight. As early as before the first chess piece fell, the outcome was seen. " In Huang Qisen's view, in addition to capital, grasping and judging the general trend also plays an important role, and strategic vision and correct decision-making can ensure the benign and healthy development of enterprises.
At the beginning of 20 13, Taihe group auctioned Shishi land for 823 million yuan. In the future, a large-scale urban commercial complex integrating retail, catering, culture, leisure and entertainment will be built, with a centralized commercial building area of not less than 90,000 square meters. "In the next five years, Taihe will build 20 to 30 Taihe Square. Our goal is stable, and all the projects we will build are of high quality and excellence.
Be honest. Huang Qisen mentioned many times on many occasions that "Taihe's position in high-end real estate has been highly recognized by the whole market and the whole industry. After years of development, Taihe should not only focus on career expansion and wealth accumulation, but also require employees to have a high sense of social responsibility, continue to participate in various public welfare undertakings, and persist in it for a long time. "
On 20 12, Taihe launched the "Family Growth Plan". The first phase only invested more than 20 million in supporting facilities, which is the first case in Fujian, and the owner's maintenance fund was not used to protect the owner's assets. Taihe spent hundreds of thousands of yuan to replace all the street lamps in the community because one owner said "the street lamps are dark". In addition, the owners have also seen a "Taihe" that is changing every day, such as the renovation of public facilities and the renovation of external walls.