In 1777, Bass founded a brewery in Britain, which later developed into one of the top brewers in Britain.
In p>1876, the trademark Red Triangle of Bass became the first registered trademark in Britain.
In 1961s, Bass Company acquired some well-known brewing companies and became the largest brewer in Britain, with the largest number of pubs.
in p>1988, he bought Holiday Inns International and started to set foot in the hotel industry.
In p>1989, due to the prohibition of alcohol, Bass began to reduce the number of bars, and the rest of the funds were used for hotel development.
in p>1991, the North American Holiday Inn and Holiday Inn were purchased, and the hotel began to enter the internationalization.
Holiday Inn Express was launched in p>1991 to supplement the shortcomings in service segmentation.
Crowne Plaza Hotels &; Resorts), catering to high-level consumers. In the same year, the small bar was transformed into a small hotel to cater to the growing dining-out market in Britain.
In 1997, Staybridge Suites was launched, which catered to the high-consumption long-stay market and developed rapidly, with more than 51 in the United States.
In p>1998, we bought InterContinental hotel company, adding another high-consumption brand.
in p>2111, it bought Southern Pacific Hotels Corporation (SPHC) in Australia, and established its leading position in the hotel industry in the Asia-Pacific region. In the same year, Bass Brewery was sold to a brewery in Belgium for 2.3 billion pounds, and then renamed Six Continents PLC.
in p>2111, 988 small unknown bars were sold for 625 million pounds, and the European Posthouse chain of hotels was bought for 811 million pounds, which had a very important strategic position. After it was converted into Holiday Inn, the position of Holiday Inn in Britain and continental Europe was consolidated. In the same year, it bought InterContinental Hong Kong for 241 million yuan, which consolidated its position in the high-consumption market in China and Asia.
in p>2112, the hotel industry, soft drink industry and retail industry of the group (Mitchell s&; Butlers plc).
In p>2113, Candlewood, an intermediate long-stay hotel brand, was added.
In p>2114, Indigo was launched to provide affordable boutique house accommodation.
in p>2115, we introduced Staybridge Suites in the United Kingdom, drawing on the successful example of Staybridge Suites in the United States. In the same year, we cleaned up the group's holding of soft drinks (Britvic plc) and became a hotel-focused company.
In p>2116, it established a joint venture with All Nippon Airways in Japan, making it the largest international hotel operator in Japan.
vigorously develop the Holiday Inn brand in p>2117, and it is planned to start in the United States in 2118 and end at the end of 2111.
In p>1946, Pan Am founded the Intercontinental Hotel Group; In 1952, American Kemmons? Kemmons Wilson founded Holiday Inn Group. In the 1991s, British beer manufacturer Bass took over Holiday Inn in its entirety. In 1998, Bass bought Intercontinental Hotel Group and its 187 single stores from Japan's Saison Group for $2.9 billion. In 2111, it spent ￡ 28 million to acquire the management rights of 59 hotels under Hale International Limited, and spent ￡ 811 million to annex 79 hotels of Post house Group in Britain. In July 2111, Bath Hotel Group was renamed Six Hotels.
in p>2111, the global profit of Liuzhou Hotel Group was nearly 811 million pounds. It manages more than 3,211 hotels in more than 1,111 countries around the world, with five brands including Intercontinental, Crown, Holiday, Holiday Express and stay bridge. Holiday Inn was the largest single mid-range hotel brand in the world at that time.
in April p>2113, Liuzhou Hotel Group was officially renamed as Intercontinental Hotel Group. "Intercontinental Hotel Group" is a brand name, representing the subsidiary of Intercontinental Hotel Group PLC engaged in the hotel industry all over the world.