First, the circle of friends promotes innovation and promotes the activities of the circle of friends, which can help the store gain popularity quickly and achieve unexpected publicity effects. Common circle of friends promotion activities include sharing and sending. For example, a circle of friends accumulates XX and gives gifts; Friends circle likes XX and enjoys XX discount. Customers participating in the event need to send Nine palace map in the circle of friends, mainly highlighting the clothes in the store or the lively scenes in the store to show the popularity of the event. You can put a photo of the door in the middle, other photos of the clothes in the store, or take a selfie. Copywriting should also have certain requirements, so that people can know at a glance that XXX store is doing activities. The copy should be accompanied by the store name, address, activity content and so on. Example: Today, the new store of Century Fairy Tale brand discount store opened. I bought four clothes and gave many gifts in XX Square. Don't miss it when passing by ~
Second, joint sales Joint sales is what we often call joint sales. Generally, best-selling products are matched with unsalable products, or best-selling products are matched with new products. It will not cause inventory pressure caused by unsalable money or new products, but also make customers feel that buying more is cost-effective, thus improving sales performance. The common forms of activities are: the second item is half price, and you can buy XX if you spend over XX yuan plus XX yuan. When the occupancy rate and transaction rate of a physical clothing store reach a certain balance, the most important thing to improve performance is to rely on joint sales, do joint sales, and let guests make their own choices and judgments by guidance, which is more effective than saying 10 thousand words behind your back. Even if a seemingly indecisive customer tries three or four clothes and is not satisfied, you are asking for it. The best way is to set up a scene in the store and match clothes, bags and shoes with each other, so that customers can know the overall wearing effect when they see it, and it is easier to buy them in sets.