Opening activities program 1

First, the purpose of opening activities

1, to establish the public image of the store, to win the attention of major media.

2, through the opening activities to gather popularity, show the new image of Beyak, improve visibility.

3, through the opening activities, to strengthen the impact of Beyark stores in the local community, to promote sales.

4, through the unique form of activities, to attract the public and the media line of sight, improve the communication effect.

Second, the pre-publicity program

The success of the opening activities by the pre-publicity is in place to determine. Only a good pre-publicity to ensure the success of the opening activities held. We must have this realization in the mind, rather than delay the opening, but also not sloppy in the pre-publicity.

The way and specific operation of the pre-publicity:

1, the neighborhood door-to-door publicity:

This is the most direct and most effective means of operation, but it is also the most complex method. Specific operation:

(1) two publicity groups to publicize, each group in two or more than two people, if the conditions limit a group of people can also be. The purpose of the publicity group is just two weeks before the opening, through one-on-one publicity with customers, constantly looking for and tracking customers, to understand the details of the prospective customers and needs, and ultimately the customers will be guided into the opening site can be. http://Www.CreDitSaiLing.Com

(2) the county and city properties are divided, the distribution is basically balanced. Each group is responsible for a region to carry out the work. Competition between the two groups, the competition indicators for the number of customers guided into the store and the number of customers signing orders. Those who perform well are recognized with cash prizes, and the sales staff are investigated and retained. According to the sales volume of each group for commission and other measures to mobilize the enthusiasm of the sales staff.

(3) the contents of the household publicity: the company's profile, product introduction, opening activities in detail, the customer's basic situation and willingness to invite into the store. It is worth noting that the understanding of the prospective customers to collect and organize, tracking, and store shoppers to maintain communication, to find the right entry point for the opening of the rapid signing of the single well prepared. The day before the opening, the salesman should communicate with the prospective customers on the phone to confirm to come to the store to participate in the opening activities.

2, newspaper folder leaflets: leaflet design to a scene, the theme of the event is obvious. The production should reflect the grade of the brand. Avoid the use of red, yellow monochrome printing leaflet form, no grade.

a, opening information: time, location, title, booking phone (available for advance booking).

b, the content of preferential activities.

c, enterprise-related information, cultural connotation is the main.

d. Information on how to participate in the opening lottery and the issuance of gifts.

Role: the most direct effect of the publicity of the press release, the publicity coverage is also wide, the information is also comprehensive, the target customer base is clear, gimmick will inevitably attract the attention of the public, and is very happy to participate in the activities held at the opening of the new store, thus achieving the effect of publicity.

Entrainment media: _ newspaper

Release quantity: x million copies

Release date: 20__ year _ month _ day

3, newspapers, television media temporary preview: publicity in the week before the start of the event, are generally temporary centralized publicity. Creating momentum is critical.

4, the opening of the cell phone SMS platform preview: do not need to be sent all over the day, you can take the form of satellite positioning, focusing on the development of all properties, building materials market to send. That is, positioning to send.

5, of course, in conjunction with the actual situation of the local community, you can also take other proven methods to publicize.

Third, the opening activities of the design of promotional content

First of all, we need a relatively low-priced products to attract customers and detonate the market, the price needs to be particularly emphasized out, eye-catching. At the same time, the design of the promotional content to be relatively lively feeling, such as price discounts, promotional gifts, and even can take the prize, lottery and so on.

Fourth, the opening activities to create the atmosphere of the scene

Arches, flags, carpets, hanging flags, balloons, easy to pull the treasure, flower baskets and other traditional ways can be used. Momentum must be big, such as arches do ten, lined up, etc., can really make the atmosphere. At the same time, the placement of gifts should also have the momentum, the pile should be large, to give people the feeling that many gifts, very valuable and so on. The purpose of the roadshow is to attract the attention of customers to visit, to be able to accurately find the location; in addition to attracting the attention of all citizens, and even the attention of the media. The atmosphere of the scene is also a complementary.

The opening of the event program 2

A preparatory planning

(a), the Secretariat: to determine the list of invited guests, the list of VIPs, to confirm the names of the guests, the number of people, the schedule of the ceremony, to write a speech; arrangement of seats, to determine the ribbon-cutting personnel; the venue set up; contact with the photographer, the camera personnel; to determine the program of reception of the reporter, to determine the press release, and so on.

(2), safety and security group: responsible for liaison with relevant departments (safety and security, traffic, fire, etc.), the opening ceremony site security, channeling vehicles, parking lot division; the determination of the relevant signage, production; guests of the security, and so on.

(C), the meeting reception group: send invitations, determine the etiquette of the Miss; ready to sign in the book, signing pens, ribbons, scissors, guest cards, etc.; reception program; to the gift, responsible for the guests to rest reception and so on.

(d), gift group: gift preparation, packaging, distribution, preparation of gift certificates.

(e), engineering group: microphone, lighting, power, ribbon cutting table and other layout and installation.

Second, the agenda planning

(a), the opening ceremony time: July 9, 2005, Saturday

(2), the specific agenda planning:

1, 15:00 guests sign in, with invitations to receive gifts _ the main entrance to place two long tables, sign-in book, signing pens, the welcoming lady with the invitations to distribute souvenirs, guest cards and celebration of the guest's Address book, and the welcome lady guide guests to the performance hall, the general manager at the door to meet.

2, 15:30-15:40 host announced the opening ceremony began, the general manager's speech

3, 15:40-16:30 host one by one to the guests to introduce to the guests of honor 10 people, and appear on stage to speak. Selected a VIP ribbon cutting.

4, 16:30 - 18:00 guests free combination of three - five people to choose ktv box entertainment, rest, communication, etiquette team can make appropriate adjustments according to the actual situation.

5, 18:00 - 19:00 by the catering department to arrange dinner

6, 19:00 - 20:30 by the guest room department to arrange a room to rest, every three people to arrange a room, or by the Department of Leisure to arrange for the lady to provide free massage, footbath and other services.

7, 20:30-22:30 in the Performing Arts Hall to watch the cultural performances

8, after the cultural performances, guests can go home, but also in the guest room department of the deluxe room registration free accommodation, the next day free breakfast.

9, Note: The above schedule is approximate.

Third, the venue planning

(a), the arrangements outside the performance hall:

1, the appropriate location on the road to place the lead sign, the sign says: ___ Opening Ceremony (directional arrow).

2, ___ main door hang a banner, banner content "Warmly congratulate ___ grand opening".

3, the main entrance placed two long tables, sign-in book, signing pen, arrange to welcome four ladies.

(ii), the opening ceremony site:_ Performing Arts Hall

1, Performing Arts Hall podium:

(1) the stage set up a microphone, wireless microphone 1, the stage around the green plants and a few red flowers, but also to prepare for the reporter to use the photography, video power, lighting and so on.

(2) 12 seats on the stage, 10 VIP seats, 1 seat for the English interpreter, _ general manager seat 1.

(3) Arrangements for inviting VIPs to the stage with two Miss Manners. The host is a signed artist of So-and-so Culture Communication Co.

2, the stage set up photography, camera personnel, a reporter each.

Fourth, security planning

So-and-so _ on July 1, 2018, this time will be held celebrations, ribbon cutting, banquets and cultural performances, etc., from 3 p.m. to 10:30 p.m., which lasted seven and a half hours, by the provincial party committee of the important leaders and celebrities of all walks of life of about one hundred and twenty people to participate in the celebration, in order to ensure that the celebration of the absolute safety and smooth running, specially formulated program is as follows:< /p>

(a), the security of the peripheral area: an additional security guards to maintain order in the parking lot of the _, additional _ to maintain _ around the ring road traffic management

(b), the security of the main entrance: two security guards to maintain order at the entrance to maintain the safety of the guests. Temporary martial law is in force and no one is allowed to enter without an invitation.

(C), the performance hall, wine and banquet hall security:

A. Arrange two guards to intercept no invitation to enter the performance hall and wine and banquet hall.

B. Arrange nine security personnel, five of them to guard ten VIPs, four of them stand in the four corners of the Auditorium and the banquet hall. The guards should pay attention to observe and find all kinds of suspicious situations in the hall, maintain normal order, in case of disruptive spoilers quickly _ and take them away from the performance hall and banquet hall.

(D), before the celebration of KTV boxes, performance hall, wine banquet hall and other activities in advance of the venue to carry out a full range of security checks.

(e), the designation of a housekeeping personnel to coordinate with the food inspection department. Responsible for the supervision of food hygiene to ensure food safety.

(F), each VIP followed a security personnel. VIP around the guard defense

Opening activities program 3

[Part I: Summary of activities]

Activity Theme:

___ malls long-lasting (9) service month series of activities theme elements of the theme of the opening concessions service theme elaboration

Theme highlights the ___ shopping malls, "for the customer to serve the long-lasting service The "long" harmonizes with the "9" of September, which is well suited to the opening period.

Thus, September can be identified as ___ mall service month, and combined with the annual celebration, a series of related activities.

Alternative themes

Customer service, so that the heart and mind closer to the concessions and sincere to win touched with concessions and sincere service to the permanent concessions days long, service days long

days long (9) months, service long! Long! ......

Theme communication performance

Throughout the activities, the formation of the main performance. Effective interactive interpretation and content communication. All supplies are labeled. All publicity performance. Social impact and word-of-mouth.

Activity Overview: Scope of Activity Changji City (mainly)

Form of Activity

Preferential activities as the main focus, with the 20th anniversary of Changji, Teachers' Day and Mid-Autumn Festival related interactive activities. The basic operation specification

Specific arrangements for:

September 6 opening and with the 20th anniversary of Changji activities. September 10, "blessings forever (9)" Teachers' Day activities. September 11, "reunion forever (9)" Mid-Autumn Festival activities. "The Mid-Autumn Festival activities.

Purpose of the event: background

Supermarket operation has become a popular form of retail merchandise.

And in Changji City, for a long time, this business has not been well developed. Even in Urumqi when the large supermarkets good hometown opened Changji people also flocked to. This shows that Changji people on the large supermarkets call mentality.

Now, Changji City, the first large, comprehensive supermarket - ___ mall was born, is in line with consumer trends and promising development. Under this premise, we are in the enhancement of corporate image on the basis of strengthening, deepening service, service to maintain customers, set up a "Changji supermarket first brand" image, there will be development.

The current stage, for the establishment of the brand in the early days of Jirishang supermarket, to carry out in-depth opening activities is inevitable, timely and necessary. Activity purpose

Enhance the image, promote service

Activity Expected Goals Our goals are:

Goal one: to establish the first brand of the Changji supermarket industry, the strong brand of the supermarket industry in Xinjiang.

Goal two: through this activity, make it with the National Day related activities to form a continuous echo, the use of the image of the dissemination effect and the activities of the linkage effect, to promote sales.

Goal 3: Strive to ___ mall in Changji market recognition rate of more than 90%, the purchase rate of more than 60%.

Activity time: September 6-October

Suggestions: Between can be preferential promotional activities, to October gradually formed price consolidation.

Activity Location:

Jirishang Supermarket and the surrounding area

Activity Appeal Objects: the majority of Changji shopping public group Characteristics Description

Has formed the habit of consumption in Changji City, the supermarket consumption with enthusiastic expectations. Demand elements of preferential treatment and service demand form and performance to guide and promote consumption. Dawning of love, touching the heart.

Continuously with the pleasant relationship, the formation of a good impression.

[The second part: the activities of the environmental layout and atmosphere] General principles:

Closely integrated with the theme, the formation of the theme performance. Highlight the sense of grandeur, image communication and visual effects.

All publicity materials appear corporate LOGO, the main publicity materials labeled "auspicious auspicious auspicious long-lasting (9) service month" theme.

Area division layout planning: surrounding neighborhoods

Supermarkets adjacent to the street and the city's main road labeling publicity (100).

The main line of bus signs (50). Supermarket adjacent to the street signage publicity (20).

Business concentration areas in key neighborhoods leaflet distribution (50,000 copies). Outside the supermarket

Display of knife flags with corporate logos outside the door (50). Set up in front of the door of the ascending balloon (with vertical markers, 8) set up outside the door of the large arch 1-2.

In front of the supermarket, set up a large theme display board, release the theme of the event and related promotional activities. Building hanging giant colorful vertical signs (50) decorated with balloons and bouquets of flowers at the entrance. Inside the supermarket

Set up a reception desk at the entrance clearly marked with the company's LOGO, and present promotional items, gifts and souvenirs to the entrants. Supermarkets set up a welcome and shopping guide girl.

Supermarkets set up a guidance system, set up a signboard (50) clearly marked with the company's logo, the top of the supermarket and shelves decorated with balloons and bouquets. Hanging POP flags at the top of the supermarket (10,000 copies). Theme posters in the supermarket (1000 copies).

Set up a rest area in the relevant area of the supermarket, equipped with service personnel and the distribution of gifts and promotional items.

Dedicated "long-lasting (9) service personnel" to carry out on-site service, service personnel uniformed clothing, wearing ribbons "Jirishang supermarket long-lasting (9) service month".

Supermarkets in the relevant location to set up a business promotion desk, set up related gifts, promotional items display, souvenirs, and provide consulting services. Supermarkets in the theme of the board publicity (10)

To participate in the activities of the customer distribution of sun hat, handbags and other supplies printed with the logo of the Kerrysun Supermarket. Distribution of on-site promotional leaflets.

[Part III: implementation of activities] September 6 morning: opening ceremony

Colorful opening ceremony grand, joyful music

set up a number of ascending explosive balloons, built-in heart-shaped colorful petals (or colorful paper) and the winning card, the balloon rises to a certain height explosion, colorful petals (or colorful paper) and the winning card falling in the air.

Or: colorful petals (or confetti) and the winning card from the high altitude.

Specific program content with the 20th anniversary of the celebration of Changji (organized and prepared by the auspicious auspicious auspicious auspicious) - news publicity

Games (recommended); 1, love spell will win

The game of collage, participants can be clearly marked with the corporate LOGO souvenirs. The puzzle is clearly labeled with the corporate logo and the words "to serve customers to the end of time". Timed game, the shortest time to win, can be rewarded. 2, heart to heart by two people to form a group.

Each side of the station, was blindfolded (or hooded), first by the host to disrupt their order. Then, the search begins. All participating customers will be given a souvenir clearly marked with the company's logo. The group that finds it correctly within the time limit (5 minutes) gets a prize.

September 10 "Blessings for a Long Life (9)" Teacher's Day event is a special offer for teachers. Gifts to Teachers Campaign:

Send gifts and cards to teachers by mail (or by staff).

Contact with the relevant school student unions, to provide them with certain gifts, which organizes the students in the classroom to the teacher to offer gifts (Gerry Cheung to supervise) - to carry out publicity in the news

September 11, "reunion of the day long (9)" Mid-Autumn Festival activities September 6-10, "mooncake street" activities

In the area near the supermarket to choose a main street to carry out this activity, the organization of the supermarket mooncake vendors and invite other mooncake vendors to participate in the street at the entrance to set up arches, marked "___ shopping malls mooncake a street "

The street hangs publicity signs (50)

The relevant point of sale put Ji Ruixiang supermarket promotional products and moon cake promotional products set up a special sitting area to provide free tasting of moon cakes and related promotional products moon cake discount sales

September 11, "reunion of the day (9) "The Mid-Autumn Festival event specially invited the widowed elderly and orphans to browse the mooncake street and presented them with mooncakes. With the widows and orphans *** degree of the Mid-Autumn Festival - related news reports

Other promotional activities

Shopping full of 200 yuan reported fee (Jireh Xiang organization)

[Part IV: activities publicity with]

Publicity theme:

___ malls Long-lasting (9) Service Month

Propaganda stage division:

The first stage of the pre-event publicity publicity time: September 2003-5

Propaganda form: inform the publicity publicity content:

Communicate the event is about to be held information information communication elements:

__ shopping malls corporate image __ shopping malls of the service concept of the event's theme and content of the event to be held Time and place media arrangements:

Newspaper media, DM-based.

Specific newspaper media for the "City Consumer Morning News Changji Business", "Mei He Business", "Changji Daily" page arrangement 1/2 page operational steps: DM *** count 50000 copies through three channels of publicity: A, sent by the staff to send out the area B, the newspaper folder C, mail newspapers

1, 3, 5 "City Consumer Morning News Changji Business" 1 "Mei He Business", 2, 4 "Changji Daily", 2, 4 "Changji Daily", 2, 4, 2, 4, 4 "Changji Daily". 4 "Changji Daily"

The second stage of post-event publicity publicity time:

September 11-20, 2003 form of publicity: soft publicity publicity content: to convey the content of the activities related to the information conveyed elements: the theme and content of the activities ___ shopping malls corporate image

___ shopping malls service concepts, preferential activities promotion

___ shopping malls on the customer services (specific performance) Customer service (specific performance, customer feedback, relevant examples, etc.) Related soft text titles:

"The first large-scale supermarket in Changji opened"

"With concessions and sincere customer service - Changji ___ mall opening side note" "for customer service, so that the heart and the heart closer to the ___ mall, with concessions and sincere win touched"

"___ mall, with concessions and sincere win touched"

"The mall, with concessions and sincere win touched"

"The mall, with concessions and sincere win touched. Offers and sincerity to win touched"

"The sky is the limit (9) months: commitment to perpetuity, service to perpetuity" ...... Media Arrangements: "Urban Consumption Morning News", "Changji Daily" operation and implementation: it is expected that each of the two newspapers 1-2 articles.

Publicity performance: corporate image service activities theme

[Part V: consolidation of the effect of the activities (slightly)]

[Part VI: activities cost budget (slightly)]