1, first of all, we must analyze potential customers, due to the professionalism of commercial kitchen equipment, which means that we must analyze potential customers, find the most suitable, analyze which people and which companies need to use professional kitchen equipment.
2, the easiest thing to think of is the restaurant, then first of all, we must look for the restaurant concentrated in the place, there are more opportunities, such as comprehensive business district in the dining area, looking for those who are renovating the store, the relative probability of a deal will be higher.
3, in addition to those who have begun to renovate the store, but also in those who rent the ground floor, especially in the future to catering as a feature of the place to contact the owner, because the owner is certainly to rent the store, then and the owners of the cooperation, to give some concessions, the future owners to take the lead in the catering tenants talk about, you can incidentally will be the commercial kitchenware marketing out.
4, in addition to external catering stores, there are companies, institutions, organizations and schools, and other places in the cafeteria is also the need for commercial kitchenware, and relatively speaking, their business is more stable and profit appropriate to get some large and long-lasting orders, contact the person in charge of purchasing cafeteria, take the order.
5, to find some kitchenware sales traders, many of them have relevant channels, just no product resources, through and their cooperation is a good sales channel, although direct profits will be lower, but the volume of sales up, the total revenue is still up.
6, in recent years, food and beverage began to central factories, central kitchens, mainly plus distribution stores began the standardization process, so commercial kitchenware in addition to restaurant use, many central kitchens and processing plants also have a great demand for research and development experiments, etc., run the business to pay attention to this piece of business, the profit is more objective, the payback will be much easier.
Two, commercial kitchen marketing how to do
1, marketing diversification is conducive to the adjustment of supply and demand
Currently, the improvement of home consumption occupies the mainstream of consumption, as opposed to the price of valuing, consumers are more looking forward to from the design, branding, service, customization, and so on, to obtain greater value. In this case, the kitchenware industry marketing from the crude price marketing transition to the embodiment of a variety of values. As we all know, the consumption cycle of kitchenware goods is longer, belonging to the "welded consumption", consumers in the purchase, taking into account the future service life, degree of durability, quality assurance, and family match a variety of factors, which gives the product more value orientation. Considering a variety of factors in the marketing approach helps to adjust the supply and demand relationship, change the existing supply exceeds demand, multi-brand but low quality phenomenon, to ensure that the supply and demand relationship is healthy and fit.
2, the network into a marketing "new battleground"
Network marketing has become a large number of kitchenware enterprises and businesses to try the field, the network platform in addition to being able to give consumers the benefits, but also one of the means of interaction between the businessman and his, through the understanding of the early stages of the participation in the understanding of the product and the brand, reduce the cost of purchase. With the change of consumer habits, the network has become an important channel for enterprises to promote their brands and contact consumers, search engines and other network promotion, official website display, cell phone mobile promotion, to enable the fastest arrival of marketing information to consumers; online launch of preferential policies, such as coupons, pay attention to WeChat to get gifts and other concessions, both promotional activities and the issuance of concessions multiple effects, but also easy to make the activity itself become a
In addition, through the network channel, kitchenware merchants are more likely to interact with consumers. In the PC terminal and mobile terminal, consumers can through the product display, commodity online crowdfunding, free trial and other ways to contact the product, in the early understanding of the product, the formation of interaction with merchants and shopping malls, to achieve the purpose of attracting offline transactions.
3, enhance the marketing ability of sales staff
Kitchenware sales performance depends largely on the front-line sales and marketing staff, for the training of the first-line staff, is a matter of concern for each enterprise. Many home furnishing stores and businesses are organizing sales training for merchants, from the front-line sales staff to managers are involved, involving sales capacity, marketing methods, team building in many aspects. According to industry insiders, to improve the sales skills of sales staff, is conducive to attracting consumers into the store, sign a single, but also help enterprises to cohesion team and people, to create a first-class marketing capabilities.