1. McDonald's takes M as its logo, and its color is golden yellow. It looks like two open golden double arches, symbolizing joy and delicacy, and symbolizing McDonald's "quality (Q), service (S) and cleanliness (C)&; Value (V) ",the majority of customers understand the correct concept of McDonald's through a series of activity identification and visual identification of McDonald's, so that the business philosophy of" Q, S, C+V "can attract customers into this happy door like a magnet through a good corporate image.

2. The LOGO of McDonald's uses yellow as the standard color, because yellow reminds people of enterprises with universal prices, and it is always highly recognizable in any meteorological situation or time, while the auxiliary color uses a slightly darker red color, which can give people a festive and friendly feeling. This is exactly what McDonald's wants to convey to people. The standard word is designed to be simple and easy to read, and the slogan is "World Language: McDonald's."

3. The M-shaped golden double arch is very soft and has no sudden feeling. Graphically speaking, the M-shaped logo is a very simple design, which can be online regardless of size, and it is very important that you can recognize it immediately even if you stand far away.

4. He is like an amiable uncle, symbolizing peace and friendliness, symbolizing that McDonald's will always be a friend of everyone, a good partner of children and a member of the community. He is always ready to contribute to the development of children and the community.