To write the most attractive self-media short video copy, you can follow the following principles:

1. Arouse the audience's interest and pain points, and use real stories, emotions or opinions to arouse the audience's * * * buzz.

2. Concise and clear: use short words to express rich information and avoid lengthy and complicated sentences. Let the audience understand the core content of the copy in a short time.

3. create suspense: set suspense in the copy to guide the audience's curiosity, thus stimulating their desire to continue watching the video.

4. Use figures and data: Use specific figures and data to show the advantages of products or services and increase credibility and persuasiveness.

5. emphasize uniqueness: highlight the uniqueness of a product or service and make it stand out from many competitors.

6. Use rhetorical devices: Use rhetorical devices such as exaggeration, contrast and parallelism to make the copy more expressive and appealing.

7. Call for action at the end: At the end of the copy, encourage the audience to take action, such as like, comment, share or buy.

8. Appropriate use of challenges and interactions: Add some elements of challenges and interactions to get the audience involved and increase their interest and stickiness in the video.

9. Keep a consistent style: according to the target audience and the characteristics of the platform, choose the appropriate copy style, such as humor, seriousness, lightness, etc.

11. optimize the title and cover: use attractive title and cover pictures to improve the click-through rate and viewing rate of the video.