Integrity-based. Conscientious restaurant is engaged in the catering industry as the main business, a good catering business, first of all, must be a conscientious business, honesty based on the original intention will go longer. Integrity, is the foundation of the individual, is the foundation of the enterprise, the so-called "people without faith is not standing, business without faith is not emerging, the country without faith does not exist", as far as the enterprise is concerned, integrity is a valuable intangible asset.