Brand planning plan

Importance of brand planning plan

The value of brand planning allows companies to enter the market before the market demand to make the right judgment, effectively preventing the incorrect operation of the enterprise inputs caused by huge economic losses. For the brand into the market to provide a successful basis for protection.

Brand planning planner brand planning

Through the brand on the negation of competitors, differences, distance to guide the choice of the target group, is in the internal market corresponding to the external market (psychological market) on the competition. Brand planning pays more attention to ideology and psychological description, i.e. planning, guiding and stimulating the psychological market of consumers. Brand planning itself is not a process of creating something out of nothing, but a process of clarifying people's vague understanding of the brand through scientific means.

Brand planning (Brand planning) is a deep expression: brand planning is to make the corporate image and product brand in the minds of consumers to form a personalized distinction, and to make consumers and corporate brand and product brand to form a unified value, so as to establish their own brand sound.

The brand is a kind of intangible asset that brings premium and value-added to the owner, whose carrier is the name, term, symbol, mark or design and its combination that is used to distinguish it from other competitors' products or services. The source of value-added comes from the impression of its carrier formed in the mind of the consumer.

Management: corporate values, corporate needs and perplexities, corporate experience (production, channels, sales, etc.), corporate management culture. Corporate image planning instructions: based on research and sorting (see basic research and sorting) to provide strategies and programs.

Market: target market and crowd (consumer) demand, target market competitor status, product competition strategy, market development and future trends.

Strategy: corporate mission and development goals, corporate business portfolio (or product portfolio), corporate organizational structure (including the organizational structure of the marketing team), core competencies and resource allocation.

Product launch planning instructions: based on research and sorting (see basic research and sorting) to provide strategies and programs.

Products: product catalogs, product sales, product development, product production, product price status.

Channel: enterprise channel structure, enterprise channel composition, channel construction goals, channel management status.

Others include: CIS system: VIS visual system design: logo, basic visual identification, application identification system. MIS conceptual identification system design: corporate culture recognition; terminal design: store system SIS; corporate communications: corporate brochures, corporate videos; product naming, product positioning, market positioning, selling point sorting and refining, product packaging design, product catalog design, corporate brochure design. catalog design, enterprise brochure design (or investment manual design), graphic advertising design (applied to exhibitions or investment meetings), film and television advertising planning and filming.