Street shopping can not be, amusement parks do not have to go, online roses are sold out, but had to be separated by the epidemic of the two places of the young people, but coincidentally found a "new love"? The government's response to the issue of the "new" is not a new one, but a new one.
▲ Image from: Domestic Gothess
The 'kitchen killers' of yesteryear are starting to **** off the times, moving out their ash-collecting rice cookers and picking up their pots and pans, ushering in a high time at home.
Baked potato pancakes, pan-fried steak, conch chowder, lean pork congee, shrimp sushi, self-heating hot pot, egg thin muffins, seafood udon noodles, preserved sausage boiled rice, baked croutons with egg and milk, and Orléans chicken thighs with rice balls?
The rate of change of 'new favorites' has never been faster. These "one-person meals" are bursting with new energy at the moment, appearing in the circle of friends one day at a time.
▲ Image from: Yesterday's Food
But the truth is, 'one-person food' isn't a recent sensation.
In 2018, the year-on-year increase in sales of "one-person food" goods was more than 60%, and the year-on-year increase in 2019 was as high as 30%. Self-heating hot pot, self-heating bowl of chicken, self-heating spicy hot pot, self-heating snail powder, and instant soups have all become hot food products, and they are becoming more and more popular among office workers because of their convenience in making, easy to consume, and single-serving characteristics.
The "one-person diet" is also considered to be the dietary trend of 2020.
▲Self-heating hot pot
One-person meals are also very "lively"
In the past, eating alone was always interpreted as being lonely, uninteresting, and out of place.
After all, Chinese people like to have a good time, and since ancient times, they have enjoyed having three or five friends at a table to talk to each other.
But according to data from China's consumer genealogy, 55 percent of post-90s consumers eat out independently for less than an hour.
The top three reasons why post-90s people eat alone are: busy work, irregular meal times, and enjoying the process of eating alone.
▲Image from: "Little Forest"
Under the double pressure of work and life, people choose to go to those small restaurants in "Late Night Diner" after work and order a "one-person meal", and enjoy a meal in the city around the clock; or stay at home and cook some small dishes to relax, cozy up, and enjoy for a while, just like in "Little Forest".
There is nothing that food can't cure.
▲Photo from: "Late Night Dining"
The main reason behind this is, of course, that there are more and more young people living alone.
According to China Statistical Yearbook 2018, the total number of single people in China has reached 249 million, accounting for 18 percent of the total population, and there are more than 77 million adults living alone, an increase of nearly 10 percent in 27 years compared with 1990.
Where there's a demand, there's a market. It also opens up new entrances to the restaurant business.
▲ Image from: "Late Night Dining"
Single-serving food is selling like hotcakes online, with 26- to 35-year-olds as the main consumers; takeout has long launched a large number of single-serving set menus with multiple combinations, allowing people to eat just the right amount of food as well as a variety of dishes; and even out of doors, one-person restaurants are starting to become a new option for "foodies" to check in.
There's no more famous one-person restaurant than Japan's Ichiran Ramen.
This noodle shop is set up with cubicles that can only be done by one person, with wooden boards on the left and right fronts, and the partition in the front is used to open up for serving, and the space where each customer eats is equipped with a watering hole, cups, and cutlery that are also neatly arranged in a forbidding manner.
It creates a very private dining space, like a sanctuary in life, where you don't have to exchange pleasantries, don't have to be polite to each other, and where you can 'immerse' yourself in your meal by yourself, and that's already a beautiful thing.