Panda Media Alliance, nicknamed "Cat Alliance", is a self-media service platform initiated by well-known media person Shen Chen and media people. Panda from the media alliance called on media people to "jointly change the value". In this alliance, it not only means the content collection from media people and the mutual promotion from media people. More is the integrated promotion of content personal tailor and all media, and there are more supporting plans to accelerate the take-off of self-media people.