The Opinions on Further Releasing Consumption Potential and Promoting the Continuous Recovery of Consumption, recently issued by the General Office of the State Council, puts forward the promotion of new types of consumption, accelerating the organic fusion of on-line and off-line consumption, expanding and upgrading information consumption, and fostering and growing smart products and smart retailing, smart tourism, and other new forms of consumption.
In recent years, driven by technological empowerment and consumption upgrading, and relying on the deepening application of new technologies such as the Internet, cloud computing, artificial intelligence, etc., new types of consumption have flourished.2022 In the first quarter of this year, China's e-tailing market has been running smoothly in general. Data from the National Bureau of Statistics (NBS) showed that the country's online retail sales reached 3.01 trillion yuan in the first quarter, a year-on-year increase of 6.6%. Experts believe that the new type of consumption fits the trend of rapid upgrading of residents' consumption to developmental, enjoyment and quality consumption, and has become a new space for consumption growth and a new driving force for economic development.
Continuous application of digital technology
? Trial wear? The effect is very good, even the watch hands are real-time walking, and the current time synchronization, this kind of reproducibility let me in the selection of the watch has a very intuitive reference. The 90-year-old Chen Ling, who lives in Beijing, wants to buy a watch through an online platform. Chen Ling, a girl, wanted to buy a watch as a birthday gift through an online platform. On the Getting Things APP, she used the augmented reality (AR) function to? She tried on a few watches on the AR function. a few watches, the watch dial size, metal texture, leather texture, and even the strap buckle and other carved details have an in-depth understanding of the watch, and finally selected one.
Watches can? try on? Try on a watch. color test? The artwork will be displayed on the wall. Thanks to the constant innovation in the application of AR and other digital technologies, young consumers are getting more and more immersive shopping experiences. In nearly 10 categories of consumer goods such as sneakers, beauty, bags, accessories and trendy art, consumers can not only feel the size, details and wearing effect of the products through the AR and 3D functions, but also scan the products to identify the certificate? Identification certificate? View the AR model of some of the goods, get product quality assurance, enhance the sense of security of online shopping.
It is understood that the new consumption refers to the use of various types of new technology to achieve efficient matching of supply and demand, production and marketing, the formation of a series of new forms, new models, new scenes and new services, so as to effectively meet the needs of consumers for better products and services, and to promote the high-quality development of consumption of various types of consumption. In recent years, driven by technology empowerment and consumption upgrading, new types of consumption have burst into new vigor.
? New consumption is not static, but constantly changing with technological progress and changes in the level of economic and social development.? Wang Yun, deputy director of the Institute of Foreign Economic Studies of the China Academy of Macroeconomic Research, believes that new consumption has obvious digital, networked and intelligent characteristics, mainly including online shopping and other online merchandise retail business, ? Internet+Service? and other online service new business, contactless consumption and other new models, platform and **** enjoyment of new consumer business.
During the epidemic prevention period, contactless business models and formats such as smart supermarkets, smart stores, smart restaurants and smart shopping districts developed rapidly, and online recreation, online fitness and online tourism became the new driving force for restorative growth in consumption. Taking online healthcare as an example, the 49th Statistical Report on the Development of the Internet in China released by China Internet Network Information Center (CNNIC) shows that as of December 2021, the scale of online healthcare users nationwide reached 298 million, up 38.7% year-on-year, becoming one of the fastest-growing fields in terms of user scale.
Deep integration of online and offline
Riding on the way to the electric car suddenly flat tire, no electricity, can not drive? These troubles make many consumers very cautious when buying electric bicycles. The other day, the citizens of Nanjing, Jiangsu Province, Ms. Li encountered on the way to work in the electric car tire burst, a moment to find the repair point, she opened the purchase of Hello electric car downloaded cell phone client, in the roadside assistance service options to send real-time positioning, rescue type, and then order. In less than 5 minutes, the nearby electric car store staff contacted her and rushed to the scene in more than 10 minutes, and soon made up the tire. As she purchased the electric car is still in the ? Three guarantees? The company's website is a great place to find out more about the company's products and services, and to learn more about the company's products.
Nowadays, electric car roadside assistance service is moving towards the direction of platformization and intelligence. According to the relevant person in charge of the Hello Electric Vehicle, after the consumer purchases an electric car, vehicle information and other information will be entered into the background digital system, not only to achieve a rapid response to the roadside assistance and dispatch orders, but also to achieve openness and transparency in the charges. In? Three packages? period, parts replacement, door-to-door service without charge, beyond the? Three packages? After the period, the system will be based on the model and the need to replace the parts automatically calculate and generate the relevant costs, responsible for the maintenance of the store can not interfere with the price. At the same time to establish the service process monitoring process, service work orders? A single settlement? The system will automatically calculate the cost of the service according to the model and the parts that need to be replaced, and the stores in charge of the service can not interfere with the price.
The integration of online and offline, industry and scene development is becoming one of the typical features of new consumption. Online ordering and booking, offline experience and delivery are becoming more and more common, and the integration of online and offline consumption is increasingly becoming the dominant mode of consumption.
Affected by the epidemic, multiple types of market players have taken the initiative to ? The company's first step in the development of a new product was to create a new product that would be used in the marketplace. In Wuhan, Tubu Xiang, Beijing Guijie and other food markets, some restaurants dine-in popularity is less, but the online order is very hot. In Zhejiang Yiwu International Trade City, foreign trade company salesman while holding a selfie stick, while pointing to the goods for the other end of the cell phone for foreign businessmen inquiries, ? Cloud purchasing? Online Tao? The new way to become a foreign trade.
The major network e-commerce platforms are actively expanding offline layout. Recently, Jingdong APP on-line? The new Jingdong department store? Channel, mainly from the world's famous brands and debut, limited products and gift sets, reverse customization of new products; will also be laid out in the national layout of the new department store offline physical stores, to achieve the integration of online and offline scenes.
Experts believe that, compared with traditional consumption, new consumption has a strong innovative, growth and adaptability, especially the depth of integration of online and offline for its medium and long-term growth to create a new space.
Continuously tap the potential of consumption
? Too cost-effective, whether it is to go to the supermarket, hotel, scenic spots, you can use the consumption coupon, similar consumption benefits are very attractive to me.? This year? May Day? vacation, Ms. Wang, a citizen of Haikou, Hainan Province, used a number of consumption coupons; she also purchased ? Hi Travel Bags? She also purchased the "Hi-Travel Bag" and took a ride on the "Lucky Bag Bus". The lucky bag bus tour to Haikou. The first batch of vouchers covers 13,000 duty-free voucher packages and 5,200 voucher packages for daily life.
Beijing, Guangzhou, Shenzhen, Yunnan and other places to issue consumption vouchers, Chengdu to create a digital consumer life festival, Hangzhou opened the number of intelligent new consumption and Wen San Digital Life Carnival? A lot of places have been tapping into the potential of new types of consumption by combining online and offline methods recently.
Under the active cultivation of many places, new consumption scenarios with local characteristics are being formed. In Beijing, through the improvement of online retailing, ? The company's newest product, the Internet+Circulation, is the first of its kind in the world to be launched.
These are the most important and most important of all, and they are the most important of all. The Internet+ is a new model of consumerism. new consumption patterns are growing. In Guangdong, infrastructure construction such as 5G networks, data centers and industrial Internet has become an important hand in the development of new consumption. Last year, Guangdong built 46,700 new 5G base stations and a total of 170,000, and the retail sales of commodities by units above the quota through the public **** network increased by 22.5%?