Property management refers to the owner's activities of distinguishing all buildings * * * and buildings, places and facilities within the building division * * * * or entrusting property service enterprises and other managers to manage buildings, facilities, equipment, places and sites owned by the owner * * *. What are the value-added services of property management?

As far as specific projects are concerned, the operation mode of property service enterprises is roughly as follows:

Commercial catering-convenience stores, pharmacies, photo processing, small supermarkets, food markets, tea rooms, specialty restaurants and cafes;

Life services-dry cleaners, clothing processing points, beauty salons, hiring tutors, car washing, food distribution, etc.

Cultural entertainment-bookstore, video store, newsstand, typing and copying, gym, activity room;

Medical education-community medical clinics, kindergartens, old-age schools and nurseries;

Business-business center, buying cars, boats and air tickets, and handling matters entrusted by residents;

Real estate agent-Acting for the sale, transfer and lease of houses, interior decoration and decoration;

Housekeeping-hiring a nanny, taking care of patients, ordering newspapers, cleaning at home, and shopping as an agent;

Finance-cooperate with relevant departments to open bank branches;

Environmental protection materials recycling category-materials recycling station, old newspapers and periodicals recycling sales.

When selecting and combining projects, property service enterprises should consider the characteristics and needs of their own property management, and follow the principles of convenience for households, customer satisfaction, high quality and efficiency, and enterprise profitability.

The concept of value-added services in property management can be understood from the following aspects:

Idea 1: all management methods and means to promote property appreciation.

Concept 2: The provided property management exceeds the stipulations in the property management service contract in terms of service quality.

The above two concepts are an overview of value-added services of property management from different angles. In practical work, what we generally call value-added service of property management is a vague concept, which is the fusion and integration of the above two concepts. Therefore, the value-added service of property management can be understood as:

Concept 3: Property management enterprises use various management methods and means to provide various property management services and derivative services, especially characteristic management projects, to meet or exceed the service quality requirements agreed in the property management service contract, thus adding value to the property.

The implementation of property management can increase the value of property, which is embodied in the following four levels:

The first level: through the value-added service of property management, the property itself has been well protected and maintained, thus prolonging the service life of the property and making it possible to maintain and increase the value of the property.

The second level: through the value-added service of property management, we can provide owners with a safe, clean, beautiful and comfortable working and living environment, meet the basic physiological and psychological needs of owners for property management, and make the value-added of property reflected in people's lifestyle, life process and service enjoyment.

The third level: through the value-added services of property management, we can meet the various needs of owners at different levels, such as property clubs that provide fitness facilities for owners, property health medical centers that provide medical care services for owners, household vehicle cleaning that reflects the dignity of owners, household cars that solve traffic needs for owners, kindergartens and schools that solve children's enrollment needs for owners, and so on. In essence, this is that the owners get other valuable things while buying the property, which further improves the use function of the property, thus promoting the value-added of the property.

The fourth level: through the value-added services of property management, especially the characteristic value-added services, create a good lifestyle, cultural atmosphere and cultural heritage of the property, and further enhance the brand awareness and brand reputation of the property. The good cultural heritage of the property will make the owner's distinguished position manifest, thus satisfying the owner's highest pursuit in life-a sense of accomplishment. Behind the brand is culture, which is the highest realm of property appreciation and the most effective way to increase value.

To provide value-added services for property management, we can start from the following aspects:

First, according to the requirements of the property management service contract, improve the quality of property management services. This is the basis of value-added services of property management. If we can't do this, the management of the property will definitely fail, and the so-called property preservation and appreciation is out of the question.

Second, according to the special circumstances of the property and the needs of the owners, provide special services for property management. Characteristic service is the core of property management brand formation. Only the characteristics are crucial. The characteristic service of property management is an important way to reflect the value-added service of property management. Property management enterprises should start from the actual situation such as the geographical location of the property, the level of the owners and the needs of the owners, refine the characteristic services of property management, and improve the value-added service level of property management.

Third, increase and deepen the derivative services of property management. By increasing the derivative services of property management, we can provide more convenient and diverse services for the owners, thus alleviating the life difficulties and work pressure of the owners, deriving the functions of the property, enhancing the value of the property and promoting the appreciation of the property.

Fourth, create a unique property cultural taste and shape a good property image. Through community cultural activities and brand building of property management companies, strong cultural connotations are injected into the property. This cultural connotation will become the "soul" of the property and become a unique symbol of the property. As we know, an ancient building is very valuable. In fact, it is not its own construction and installation cost and land value, but its accumulated historical and cultural heritage. Behind the brand is culture, which has huge intangible assets. When this intangible asset is transferred to real estate, it will bring about the appreciation of real estate.

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