1. Define the positioning market and customer base of the hotel. Understand the main crowd and service level of your restaurant and attract customers who meet the brand positioning. Don't simply want to keep the guests with your own things, but think more about whose business you are doing and study that group of people.

2. Know the competitors of the restaurant. By comparing with competitors, we can find our own advantages and disadvantages, maintain the advantages of developing our own restaurant, and make up for the shortcomings as much as possible. We need to add a little to the existing products of other restaurants to differentiate products and have signature dishes.

3. Maintain good old customers. Use some activities, discounts or services to attract old customers, and then the old customers will bring new customers. Word-of-mouth between friends can do a good job of advertising, and it is free.

4. Carry out targeted activities. Although the activities are held in front of all customers, we should consider the problem from the point of view that we need to conquer customers at present, and let this group of people participate in the activities with the greatest profit. You can make some packages, VIP cards, coupons, next discounts and so on.

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