CBNData's "2065438+08 Internet Consumption Ecology Big Data Report" found that the post-90 s and post-95 s are the main users of the takeaway platform. There are also relevant data showing that the number of users under the age of 24 of the takeaway service APP increased by over 6.5438+million year-on-year, with a contribution rate of 44%.
Under the trend of consumption upgrading, "laziness" is actually the convenience and comfort that Internet aborigines have become accustomed to. After the mobile Internet and Internet of Things technologies have been greatly improved and popularized offline, "laziness" has become natural. For example, even if they go out to eat, young people are too lazy to queue up and listen to the waiter's introduction. Ordering food by mobile phone can perfectly solve the laziness of ordering food and socializing after 1990 s and 1995 s, which is laziness, but in fact, it saves a lot of unnecessary wasted time to some extent and uses these time to do more important things.
CBNData's "20 18 Mobile Phone Ordering Trend Observation Report" shows that from the age point of view, the post-85 s and post-90 s are the largest group of people ordering mobile phones, followed by the post-95 s, showing a high degree of acceptance.
Young consumers' pursuit of laziness has laid a market foundation for the development of convenience store industry. In addition to traditional convenience store giants such as Rosen, 7- 1 1, Tmall stores, Suning stores and JD.COM supermarkets, which are blessed by the Internet, are also blooming everywhere, all wanting to share a piece of the retail market.
According to CBN data 20 18' s living consumption trend report, comparing the consumption data of supermarkets and convenience stores of 20 16 and 20 17, we can find that the orders of supermarkets and convenience stores within 200 meters and 200-500 meters are on the rise, and consumers pay more attention to the convenience of convenience stores and prefer to go to nearby convenience stores and supermarkets.
In addition, when "laziness"-convenience was the first pursuit after 1995, the retail industry took a fancy to this market and made corresponding changes: food vendors provided cooking services to help consumers directly complete the service from the market to the table. Such as box horse fresh, super species and so on. Use your own sales area to open up places for overlapping catering workers and services. Meet the needs of customers to drink while shopping, and serve directly from the market to the table, simplifying the process. This is the life that lazy people dream of. You don't have to bring your own food home.
In addition to the lazy pursuit of eating and drinking, the convenience and comfort of life and use is also an important embodiment of the lazy economy. When the post-90s generation has grown into a new consumer in China, their spending power has also increased exponentially. This "lazy group" obviously shows its love for smart home appliances that are entertaining, which has also led to the rise of a wave of personalized and diversified consumer demand. You don't have to do it yourself when cleaning at home, just move your mouth.
CBNData's "2065438+08 Internet Consumption Ecological Big Data Report" points out that the growth rate of household appliances consumption after 1990s is much higher than the overall consumption, and window cleaning robots, smart speakers and sweeping robots are all necessities of their lives. Even lazy sofas that middle-aged and elderly people can't understand are among the best in the list of preferences of the post-90 s and post-90 s.
It is worth noting that young shopkeepers, who were also born after 1990 s and 1995 s, keenly smelled the consumption preference of being lazy to eat and live, and seized the limelight in emerging categories and did a good job. CBNData's China Youth Creative Report shows that the turnover of self-heating hot pot in youth shops has increased by more than 400%, and the turnover of mobile phone flat support frame and automatic pet products has increased significantly compared with last year.
On the whole, the "laziness" of the post-90 s, post-95 s and even post-00 s has penetrated into all aspects of their lives, and it can be said that "laziness" has been brought to the extreme. Their laziness has also driven more companies to innovate in serving lazy people, thus forming a benign business closed loop.