Many of us now go to the restaurant to eat, like to use the United States group, especially the group purchase activities of the United States group, the use of more favorable. But why some restaurants are not willing to accept our group buying activities? On the one hand, it is because we need to make money to buy the group through the U.S. group, so the profit of the business is relatively low. On the other hand, people who generally buy through the group purchase in the hotel will not buy other items, so the profit of the hotel is even lower. And some restaurants are more concerned about the brand, so they are not willing to group purchase activities in the U.S. group, the next to give you specific instructions. 1. The profit of the merchants is lower through the group buying activities of Meituan.
Frequent shopping in the U.S. group of people may find that in the U.S. group to go to dinner than to go to the merchant store to eat cheaper, so that, in fact, the real merchants can earn less money. The United States Mission to provide merchants with a platform, so the United States Mission to charge a few dozen percent of the handling fee, the restaurant's profits are not too high, engaged in an activity profits become lower, and by the platform to extract a few dozen percent of the handling fee, so the profit is low can not be lower. Therefore, many merchants are reluctant to engage in group-buying activities in the United States. 2. By engaging in group buying activities in the United States, merchants have no way to promote more products.
Take the restaurant this kind of business, generally we go to the restaurant to eat, will not say has been fixed to eat what, but through the group purchase of the U.S. group, a lot of people to the restaurant basically will not be consumed again. In this way, the merchant has less opportunity to promote the drinks and meals, which results in a further reduction in profits. 3. Some merchants are more concerned about branding and are not suitable for group buying activities in Meituan.
Not all merchants should engage in activities in the U.S. group, because some merchants are branding, they may go to the high-end brand, if through the U.S. group to engage in activities, it is really too much, thus affecting their own brand effect.
In short, the reason why some restaurants are reluctant to accept the group buying activities of the United States. On the one hand, it is because the catering done through the activities of the United States group is much less profitable, on the other hand, it may be because, some brand catering is not suitable for the United States group to engage in activities.