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Do you think the milk tea market is now saturated?

At present, the milk tea industry has many brands, a variety of brands to see people dazzled, to say that now the milk tea brand is so much, then the industry is not saturated? In fact, this is not the case, the milk tea brand more market will not be saturated, will only continue to expand, realize the development of multiple paths to expand the scope of development, the next we will look at the milk tea industry from four perspectives of the development prospects. 

1. Milk tea industry benefits from prefecture-level cities

Today's China is quite a flavor of the middle-class lifestyle, and in the middle-class life, milk tea is almost irreplaceable products. According to statistics, there are more than 800 milk tea franchises in just one prefecture-level city over me. 

Milk tea raw materials processing agent as many as 60; milk tea equipment, utensils manufacturers and agents more than 30. Calculated, the whole city a year of milk tea consumption can reach more than 2 billion yuan, and these data, but also continue to rise, there is no intention to stop. Coupled with the wave of entrepreneurship sweeping the country today, it can be imagined that the tea industry is bound to be more on a ladder. 

2. From the growth rate of the milk tea industry prospects

If you want to think back to the history of the development of milk tea in China, you will feel that the milk tea industry seems to have just started, a few years ago, you can still only hear the name of a variety of milk tea stores, and now all over the city are ? All kinds of net red milk tea? That's right, although the domestic coffee market has just started, but the growth rate is geometric, according to statistics, its growth rate remains between 10% to 15% per year, even more than the growth rate of China's per capita GDP. 

With China's huge population base, some authoritative theories even make predictions: in the next few years, China is expected to become the world's potential milk tea consumption power, its growth rate, will jump to the world's first. ASKTEA asked the tea is also due to the early seizure of the market, will be more than the other domestic milk tea beverage brands more than a point of advantage.

3. From the development of space to see the potential of the milk tea industry

While the growth rate of China's milk tea consumption market is more than 10% per year, but the annual per capita consumption is quite quite low. Europe and the United States and other developed countries in the average annual consumption of milk tea per person in 500?1000 cups, even if the same Asian countries, Japan and South Korea, per capita annual consumption of more than 300 cups and 200 cups respectively. It can be seen that the demand for milk tea in China is very huge, the future development space is also huge. In addition, nowadays I over the economic growth rate by leaps and bounds, the quality of life and? The quality of life is rising every day.

This is the first time I've ever seen a company like this one, and I'm not sure if I've ever seen one. 

4. From the industry environment to join the milk tea industry

China's milk tea prospects of the sudden blowout, large and small milk tea brands have been everywhere, but in the quality of the gap is serious. In today's food and beverage industry have to pursue fashion, trend of the era, a milk tea store environment, cultural concepts will certainly become the key to whether it can be based on the field of milk tea.