Tisch
I. Overview time of activities: August 20th12,10 (17: 30-21:00pm).
Venue: Bihai Fan Yin Hotel (the largest banquet hall)
Purpose of the activity: recommend gorgeous products, make participants leave deep memories and stimulate (group) consumption.
Theme content: "Listen to the guzheng, watch calligraphy and painting, taste delicious food, pay tribute to the true feelings and get surprises!"
Two. Activity flow 1, time period (17: 30-18:18)
17:30- 18:00 sign-in: put a sign-in desk at the gate.
17:30- 18:00 time for wine and tea: the beautiful guzheng on the stage plays an elegant movement. After the invited guests enter the venue, they can go to the Kung Fu Tea Area for tea, or ask fancy bartenders to make cocktails, or have a nice cup of coffee.
2. Time period (18:18-18: 28)
18:18-18: 22 thermal field: water drum performance
18:22- 18:28 leader's speech: the host announced the start of the activity and addressed the leaders of colorful moon cakes. 18:28- 18:38 Gorgeous mooncake tasting: After the speech, the host will explain that cups of gorgeous mooncakes are clear and can be eaten by guests after being cut.
3. Time period (18:38-2 1:00)
18:38- 18:45 Dinner starts: serve.
18:45- 19:45 (charity) painting and calligraphy charity sale: the host is sensational, the children from the welfare home are present, and then the famous domestic painters paint and auction on the spot; On-site guests are free to bid according to their own wishes, and the funds sold are donated to disabled children in welfare homes on the spot.
19:45- 19:55 fancy bartender show: a fashionable and exciting fancy bartender show after a tearful activity.
19:55-20:25 interactive game: after the fancy bartending performance, the painter uses gorgeous moon cakes or company names to do calligraphy or painting, and the beauty hosts the live interaction.
20:25-20:35 Lottery: After the emotions of the guests present were mobilized, the climax of the activity was to draw the lucky prize in this dinner.
Free time after 20:35?
4. Time period (after 2 1:00)
Choose gifts while walking.
Iii. Site layout 1. Stage background: "Gorgeous moon cakes" are hung above the stage? Qin Qing painting art? (Annual) Reception Dinner and 20 12? Gorgeous moon cakes? Product circulation conference "; Audio, lighting and other equipment are debugged in advance.
2. Reception sign-in: Visit the reception desk at the door, where the participants sign in, and then sit down according to the etiquette.
3. Tea Ceremony Area: Tea Ceremony will be integrated with the centralized exhibition area of Huamei Moon Cake Area, and participants can taste the aged "black tea" and watch the tea ceremony.
4, Guzheng area: cheongsam beauty, playing guzheng.
5. Beverage and dining area: wine mixing area, beverage area (including cocktails, red wine, beer, fancy juice and juice), coffee area and dessert.
6. Dinner area: visit all kinds of dishes on the table.
7. Painting stage: Provide a painting stage for the painter.
8. Exhibition layout: hanging theme banners outdoors, displaying various images and cultures indoors, displaying products, etc. Remarks: The specific layout is planned in detail according to the leather floor plan, and the related exhibition items are designed and produced with professional graphic design.
Fourth, the highlights of the event
1. Painting with the theme of gorgeous moon cakes, inviting painters: Shi, Guo Wu and Dongtu.
2, the country's heavy festival, with the tea ceremony of the country. Old black tea, beauty tea ceremony performance.
3. Guzheng seals the moon, elegant guzheng music and tea ceremony are integrated with national festivals.
4. We carefully guide and arrange projects and activities.
For details of verb (verb's abbreviation) activity execution, please refer to "Detailed Explanation of Activity Execution of Qinhuangdao Dimension Marketing Planning Studio".
extreme
Activity purpose:
1. This donation activity is funded by social donations and government financial subsidies.
Hold the principle of voluntariness and do what you can; Adhere to the principle of raising donations, supplemented by reserve price sales. The main relief targets are the key entitled groups with difficulties in urban and rural life, the rural "five guarantees" and the elderly who are lonely. Through temporary assistance, the difficulties of "food, clothing, housing and transportation" in winter and during the "two festivals" will be alleviated, and a good social environment will be created for building harmony.
Target: All the five-guarantee households, the disabled and the elderly who are lonely in the administrative areas of villages and towns in Xinjin, Qionglai, Dayi and Pengshan. (If resources are sufficient, consider poor families with annual income below 1000 yuan)
Activity theme:
? Caring for charity warms you, me and him.
Activity form: Integrate one or two detergent enterprises, grain enterprises, edible oil enterprises and new year's goods enterprises, provide their own products, cooperate with government functional departments, and hold send warm activities under the leadership of the county poverty alleviation office.
Activity time: 65438+from the end of February to around the Spring Festival.
Location: Xinjin (1 1 town), Qionglai (36 town), Dayi (28 town) and Pengshan (20 town) under its jurisdiction.
Township-level administrative regions.
Activity content:
1, county poverty relief office or Red Cross, Disabled Persons' Federation, etc. Take the lead to cooperate with the government to send the new year's goods donated by various enterprises to the five-guarantee households, the disabled and the lonely elderly in this area to show the government's concern and improve the visibility of enterprises. (If resources are sufficient, consider poor families with annual income below 1000 yuan)
2. The activity district government needs to provide the activity venue, and all distribution activities must be distributed to qualified audiences by local organizations (holding a simple distribution ceremony).
3. After the ceremony, the manufacturer will take the highest discount as the ex-factory price and give back the promotion in the form of the New Year Festival. 4. Contact media reporters for live coverage. Reflect the government's concern and improve the visibility of enterprises. (There is generally no charge for reporting public welfare activities).
5. In sales, the more you buy, the cheaper the unit price will be, so as to expand sales, and the profits will be used to subsidize activities, so that enterprises can spend as little as possible-to achieve the best publicity effect.
Media strategy:
1, TV newspaper: reported positively in major media in the name of public welfare activities.
2. Poster banner: Posters and thank-you banners will be publicized in all villages in all activity areas for 2 months. 3. Performing cultural and sports performances at large-scale township activity ceremonies to enhance popularity and influence.
Timetable:
Finalize the scope of activities and gifts before 1, 65438+February 15.
2. On June 25th, 65438+February, 65438+June, contact the merchants to prepare the articles and appliances needed for the activities, determine the contents of banners and posters, and deliver them for production.
On February 25th, 3.65438, the first stop of the activity was launched at the representative positions of the four places. 4. Four different towns and villages, covering nearly 30 million rural people in all towns and villages within two months every day.
Cost budget:
1, the total cost is controlled at about 340,000 yuan, which shall be borne by the contractors in proportion.
Effect expectation
1, 95 township-level administrative regions, two-day New Year's Day promotion activities in each town (strategies are formulated according to different commodities), and the profit of selling 47,500 commodities in each region is conservatively estimated, 10%, and the investment cost is basically recovered according to the activities jointly sponsored by four enterprises.
2, 95 township administrative regions ***400 banners and 400 posters advertising campaign for 2 months.
3. At least 2 different TV, newspaper and media news reports.
4. The market share of the activity area has been greatly improved.
5. Government relations have been greatly improved.
6. Corporate awareness has been greatly improved.
7. The market share of products in relevant regions has been greatly improved.
Tisso
An activity theme:
This activity is mainly a large-scale public welfare activity with the theme of "feeling the sunshine and releasing love into children's drama".
2. Organizer
Shanghai hotline parent-child channel
Shanghai children international development co., ltd
Shanghai Jingling advertising co., ltd
Three times:
Four active objects:
1, enterprises, institutions and individuals who are keen on charity.
2. Some cooperative street communities in Shanghai
3. Orphans in welfare homes and children from poor families.
5. Requirements of units or individuals participating in this activity:
1, participating enterprises and institutions can provide funds or products as charitable support.
2. Individuals participating in the activities can provide new items or personal collections that are idle at home, as well as a word or painting with special significance created by themselves.
6. Detailed rules of activities
1, all the personal charity items raised will be sold in the parent-child channel baby replacement.
2. All items donated by enterprises and institutions will be converted into cash through certain channels.
3. In addition to the publicity expenses required for this activity, all the final proceeds will be used to fund the theater performance expenses related to orphans and children from difficult families.
Seven. Activities:
With advanced stage sound, light, electricity, acoustics, landmark theater and other equipment, combined with national day, Christmas, Spring Festival and other festivals that gather market motivation, a series of cultural performances are presented for Shanghai parent-child families.
Eight forms of activities:
Sponsor children to go to the children's theater to watch children's dramas, mainly in the form of literary evenings, and the program form pays attention to interactivity and diversity of content. In all the programs, children's short plays are the mainstay, combined with the first shoulder ballet in China that is both ornamental and artistic, wonderful children's acrobatics, humorous modern parent-child magic and interactive games.
9. Venue
Landmark Theater Promotion: Shanghai Grand Theatre chinese theater, Zhongfuhui Children's Art "Malanhua" Theater, Lan Xin Theater.
X. organizer
I recommend reading:
Yesterday was China Children's Charity Day. Sponsored by the Communist Youth League Committee and the Municipal Charity Foundation, our youth model "Leave love to children" was launched simultaneously in Shanghai 17 district and county commercial centers and busy road sections. Large-scale breast-feeding flash, directional hiking, love and creative market, teaching talents in exchange for donations, and youth social organizations all show their magical powers and try their best to persuade children in need.
As the tenth year of Shanghai Youth Fashion Festival, this year's Fashion Festival is still a passionate public carnival. Thousands of volunteers from 20 youth social organizations and more than 40 young workers' enterprises appeared on the streets, which was more popular than creativity. It is reported that the people helped by the activities come from all over the country, and some are 400 poor families in Gansu, Jiangxi, Anhui and Yunnan found by youth social organizations in mountainous areas; Some orphans and disabled children with horseshoe feet need to raise the cost of plaster treatment.
At the activity site in Changning District, a large-scale photo exhibition of breastfeeding flash and breastfeeding art became the most eye-catching highlight of the day. More than 40 mothers breast-feed their children together, aiming at advocating breast-feeding. The money raised that day will be used to provide breastfeeding for dozens of Shanghai families with feeding difficulties, premature babies and multiple births within 6 months.
In all districts and counties of the city, youth social organizations have shown their magical powers to raise treatment fees and round-trip tolls for four children in Shanghai in the form of teaching and persuading targeted talents. The creative market allows citizens to find enough, and all the income will be used to help disabled children. There are also single men and women who form temporary homes, make friends and raise donations to help left-behind children.
It is understood that all the money raised from this fundraising activity will be included in the "For Children" special fund in Shanghai Charity Foundation, which will be used to support social organizations to carry out various projects for young people with difficulties. The amount of money raised and the direction of use will also be announced to the public through the charity foundation official website.
The first online promotion of "N Power of Love"-you can also blow fashion with your fingers.
It is worth mentioning that this year's fashion festival also launched an online fundraising event for the first time. While launching the "622 Creative Persuasion Show" offline, we will also launch "Our Young Fans" offline. The n power of love, with the help of online platform, will make fashion more and more powerful.
Stories of all kinds of young people with difficulties will be published through WeChat official account, a youth home. Citizens can choose their own stories and make pledges from one yuan. It is understood that the "N power of love" will be launched first on the eve of June 22nd, lasting 1-2 months.