1, the principle of aesthetics
In this value is justice era, the endless variety of net red stores, attracting young people lining up to clock the main killer is aesthetics. Want to attract customers into the store, the first thing is to attract the attention of customers, in order to let the customer's eyes in their own here for a few more seconds, milk tea brands in the decoration design can be described as brainstorming.
Whether we walk in the shopping malls or on the street, looking at a variety of different styles and styles of milk tea stores compete, like a beauty contest. Many people think that the tea drink competition is mainly product and service competition, in fact, this battle from the store design here has already begun.
Store design how to do more beautiful, to provide a few ways to reference:
First of all, follow the most fashionable design style. Literary style, retro style, industrial style, minimalist style, follow the most fashionable design style as well as popular colors, so that your store design at the forefront of the trend.
Secondly, light decoration, heavy decoration. Make your store look more beautiful by decorating and dressing up, and make every ordinary day as grand as a festival.
Once again, beauty is by design. All the beauty is designed, not the decoration team installed, so in the store design to put more effort, find a professional design team to design, more learning more learning, cross-border to find inspiration, good design will speak for itself.
2, the principle of uniqueness
If a street is full of milk tea stores, how can customers first notice your store, the answer is to make your store with uniqueness. How can you make a unique design? The most important point is to break the routine.
Uniqueness is to do in the design of people have no I have, people have I superior, but the premise of the unique or in line with the characteristics of the product, not in pursuit of novelty and gimmicks and deviated from the original intention of the product, and finally made into an incestuous and vulgar design.
3, the principle of unity
The third principle of store design is the principle of unity. Unity includes the unity of style, color unity, and the unity of the VI recognition system.
The unity of style helps to strengthen the customer's cognition, allowing customers to form a clearer memory of the store.
The unity of the hue can strengthen the brand impression, compared to text and graphics, the color of the transmission is more intuitive, but also easier to form a memory point. Each restaurant brand has its own set of brand colors, and the application of these colors in stores is a kind of marketing in itself. In addition, the unity of the color palette also contributes to the formation of brand norms, which will give customers a more professional and more assured feeling.
The unity of the VI system is a must to strengthen brand awareness. Regardless of whether there is no brand, should have brand awareness, because even the smallest individual should have their own brand. VI unity can make the product image and brand image are more distinct, can enhance the sense of value, will make consumers feel more secure, thus improving the overall perception of the store.
4, the principle of practicality
Store decoration is not only for the sake of aesthetics, but more importantly, to take into account the practicality, especially in the golden business district, to make every square meter of space can play its maximum value, so the store design must take into account the practicality.
5, the principle of balance
Milk tea store decoration design should also take into account the needs of all aspects, can not skyrocket out of thin air, to the end of doing the unorthodox.
a. First of all, we must take into account the product category attributes. Different products have different performance styles.
b. To take into account the attributes of consumer groups. Design to take into account the attributes of consumer groups, milk tea store customers are mainly female groups, then in the decoration designers should be centered around this group to develop, to meet their preferences.
c. To take into account the market trends. The market is always changing, the popular color is changing, the decoration style is changing, including the environment, decoration, music and so on are constantly changing. There is also the main point is that the clientele is also changing, the decoration design should keep up with the trend, so as to be more popular with consumers.
d. To take into account the unit price of the product. Store decoration and products are closely related.
e. To take into account the aesthetic and practical. Said before the aesthetic and practical, the two are not in conflict, good store design should take into account both practical, but also should take into account the aesthetic, so as to achieve the overall effect of the greater.
6, the principle of savings
Decoration design should also be done to save, because now the trend is changing rapidly, the popular trend has been changing, the frequency of updating store decoration design is also accelerating. Many stores are two or three years to be redecorated and upgraded once, the only way to give customers a continuous sense of freshness, to extend the cycle of customers tired of eating and looking tired.
Every refurbishment means costs, so it's important to be as cost-effective as possible in your design. One of the effective ways to save costs is: light decoration, heavy decoration. Do as little as possible in the basic hard furnishing works to move less adjustments, in the soft furnishings and store decoration can spend more effort, more adjustments, because these aspects of the adjustment of the cost is relatively low, but also more likely to produce results.
So, it is recommended in the fire ventilation and other hard furnishings to ensure quality, the initial renovation spend more money to be able to extend the life cycle of the equipment, in some soft furnishings as well as decorations, you can always change the new, so that we can do the real meaning of savings.