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What are the methods for opening a restaurant and conducting a business circle survey?

1. Sampling survey method. In this business circle, several sampling points are set up as on-the-spot understanding and evaluation of the local accommodation circle. The main purpose of sampling is to understand the trend of major people flow, population and number of households, traffic conditions, etc.

2. Simple division method: This is the simplest method. That is, through various channels, the collected customer addresses are marked and drawn into a diagram. Then connect the outermost points of the sketch into a closed curve, and the range within the curve is where the business circle is located. The sketch needs to indicate the position of the business circle in the general direction of southeast and northwest, as well as the competitive shops, lots where people are concentrated, major communities, etc. in this area, and roads, streets and lanes should also be marked. In addition, the direction of people flow and bus stops can not be ignored. This method is generally only applicable to the original store when it wants to obtain the information of its own business circle. Its biggest lack of tunnel is that the set business circle has boundaries.

3. analogy. This refers to analogizing the business circle scope of the proposed branch through the business circle status of the existing branch. Specifically speaking, according to the characteristics of the store, site selection characteristics, various statistical analysis of purchasing habits and the characteristics of the business circle, it is presumed that the conditions are close to the existing business circle to predict and set the business circle of the branch to be opened.

4. Inquiry method. This is a survey method in which operators ask customers for information and collect data. Direct inquiry, telephone inquiry, mail inquiry and indwelling questionnaire can be used. This is a common method, and the data obtained by this method is more accurate.