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What knowledge do small entrepreneurs need, Zhihu?
Ten qualities that entrepreneurs should possess:

1. Desire: "Desire" is actually a life goal and an ideal. Creators' desires are different from ordinary people, and their desires often go beyond reality, and they often need to break their current foothold and break the cage to realize them. Therefore, the desire to start a business is often accompanied by action and sacrifice. This is not what ordinary people can do.

Second, patience: There is a saying in the idiom "Difficulties and hardships, a thousand pieces are broken." There is no saying that "the road is blue", which means that it is not easy to start a business. It's not easy there. The first thing is to endure physical and mental torture. Physical torture is easier to handle, and it will pass after a while, but mental torture is fatal. If you want to start your own business, you must first ask yourself in your mind. In the face of all-round torture from body to spirit, you should have such a "concentration" and "spirit" ,

Third, horizon: people like to brag about how knowledgeable they are. For entrepreneurs, it is not bragging, but really knowledgeable. Extensive knowledge and broad vision can effectively narrow the distance between yourself and success and make entrepreneurial activities less detours.

Fourth, Shi Ming: The meaning of Shi Ming is divided into two layers. As an entrepreneur, one should be clear about the situation and the other should be clear about things. Let me explain the situation first. Potential is the trend. Anyone who has done futures knows that the key to making money is to do the right direction, and this direction is potential. For example, if the general trend is empty, you will be long, or if the general trend is bullish, you will be short, and whoever loses will lose! On the other hand, even if you don't want to make money, it's hard for you to make money. Potential is divided into general trend, medium trend and small trend. Entrepreneurs must keep up with the situation and study policies. This is the general trend. Medium potential refers to market opportunities, what is popular in the market now, what people like and don't like now, which may indicate the direction of your entrepreneurship. Small potential is personal ability, personality and specialty. When choosing a startup project, entrepreneurs must find a project that suits their abilities, interests and specialties, so that you can invest in it for a long time. Entrepreneurship is an activity that tortures people, and entrepreneurs should be psychologically prepared for hardship. Another meaning of Shi Ming is Shi Ming. An entrepreneur should understand human feelings and things. As the old saying goes, "everything is learned when it is clear, and people's understanding is an article." The primary purpose of starting a business is to make money reasonably and legally, not to transform society. Entrepreneurs must understand the situation clearly, not only in politics and commerce, but also in the world and personnel. This should be the basic quality of an entrepreneur.

5. Sensitivity: The sensitivity of entrepreneurs is the sensitivity to external changes, especially the rapid response to business opportunities.

6. Network: Network refers to the ability of entrepreneurs to establish interpersonal or social networks. If an entrepreneur can't establish his most extensive contacts in a short time, it must be very difficult for him to start a business Even if he can rely on leading technology or his own quality at first, such as diligence or careful calculation, he will certainly not succeed in his later career. The interpersonal resources of entrepreneurs, in order of importance, are first of all the resources of classmates, and comrades-in-arms are similar to classmates; Those who can compete with classmates and comrades-in-arms are fellow villagers. The second is professional resources. For entrepreneurs, the most obvious effect is to promote professional resources. The so-called professional resources are all kinds of resources established by entrepreneurs when they work for others before starting a business, mainly including project resources and interpersonal resources. The third is friend resources. An entrepreneur, a friend of all religions, should make friends and get on well with them, just like eighteen weapons, which may be used like that in time. Friends are like capital, the more the founders, the better.

7. Strategy: Entrepreneurship is both a physical activity and a mental activity. The ingenuity of entrepreneurs will largely determine the success or failure of their entrepreneurship. Especially in the current situation of increasingly homogeneous products, limited main market and fierce competition, entrepreneurs should not only be upright, but also have amazing ability. Strategy or wisdom always runs through every action of entrepreneurs. Strategy, to put it bluntly, is a way of thinking and a way to deal with problems.

Eight, courage: entrepreneurship requires courage and adventure. Adventure is an important part of entrepreneurship, but entrepreneurship is not gambling after all, and entrepreneurship is different from enterprising.

9. Eager to share with others: As an entrepreneur, you must know how to share with others. An entrepreneur who doesn't know how to share with others can't make things bigger. For a company, sharing is first of all internal sharing, and for the employees of the company, the boss and employees need to share it together. When the boss is willing to go out and share with employees, employees' needs for survival, safety and respect are all met from the boss. Out of gratitude, employees are also afraid of losing everything they have gained in front of them, thus creating a "need for self-realization." Through self-realization, employees will do more things for their bosses, earn more money, make more contributions and repay their bosses. This constitutes a positive cycle and a virtuous cycle of an enterprise. Sharing is not limited to enterprises or teams. For entrepreneurs, sharing with the outside world is sometimes equally important. For the operator of a company, at any time, for his business partners, it is a word: if you have money, everyone will earn. Sharing is not generous, but it is wise for entrepreneurs.

Ten, the ability of self-reflection: reflection is actually a learning ability. Since entrepreneurship is a process of continuous exploration, entrepreneurs will inevitably make mistakes in this process. Self-examination is the first step to recognize and correct mistakes. For entrepreneurs, the process of reflection is the process of learning. Whether an entrepreneur has the ability and spirit of self-reflection determines whether an entrepreneur can recognize his mistakes, correct his mistakes and learn new things intermittently.