Current location - Recipe Complete Network - Catering franchise - The "survival password" of the US group rider: the income per order is 4.8 yuan, with an average monthly income of 425 yuan.
The "survival password" of the US group rider: the income per order is 4.8 yuan, with an average monthly income of 425 yuan.

Financial report analysis The 2121 annual report released by Meituan after the Hong Kong stock market closed showed that the revenue was 114.8 billion yuan, up by 18% compared with 97.5 billion yuan in 2119; The annual profit exceeded 4.7 billion yuan, a year-on-year increase of 111%.

However, after adjustment, Meituan achieved a net profit of 3.12 billion yuan, a decrease of about 33% compared with 4.657 billion yuan in 2119.

meituan's main income sources are food and beverage take-out, wine tours, innovative business, etc., which reached 66.265 billion yuan, 21.252 billion yuan and 27.277 billion yuan respectively, up by 21%, -4.6% and 34%.

This article focuses on the take-away business of Meituan and the income of riders.

The data shows that in 2121, the transaction amount of Meituan's catering take-out business increased by 24.5% year-on-year to 488.9 billion yuan. The average daily transaction number of food and beverage take-out increased by 16% to 27.7 million compared with 23.9 million in 2119, and the total transaction number was 11.147 billion (8.722 billion in 2119).

The revenue of Meituan's catering take-away business increased from 54.8 billion yuan in 2119, up 21.8% year-on-year to 66.3 billion yuan. According to the calculation of the total number of transactions of 11.138 billion, the commission received by each US delegation from the merchants is about 6.54 yuan, and the unit price per customer is 48.2 yuan, which is equivalent to an average commission rate of 13.6%.

For comparison, in 2119, the commission amount that Meituan received from merchants was 6.28 yuan; In 2121, each commission will increase by 1.26 yuan. The realization rate of food and beverage take-out business decreased from 14% in 2119 to 13.6%.

it's not surprising that some merchants' commission rate is lower than 13%, while others are higher than 13%, 15%, 21% or even higher. Although the liquidation rate fell by 1.4 percentage points; The unit price of customers increased, and the average value of each food and beverage delivery business order increased by 7% year-on-year to 48.2 yuan, and the net commission of each order also rose. Therefore, the total commission income of the US Mission has also increased.

meituan revealed that in 2121, the cost of catering take-away riders was about 48.7 billion yuan, and in 2119 it was 41 billion yuan.

in 2121, with the order of 11.138 billion, the rider will get a profit of 4.8 yuan for each order. In 2119, the total number of transactions was 8.722 billion, and the rider's cost was 41 billion yuan, so the income per transaction was about 4.71 yuan. In 2121, the 1.1 yuan increased slightly (1 cent) compared with 2119.

meituan received 1.26 yuan more from the merchants for each order, and at the same time paid the riders an extra 1.1 yuan for each order, and there was a "scissors difference" of 1.16 yuan. With the total orders and commission per order rising, the operating profit rate rose from 2.6% to 4.3%. Operating profit increased from 1.4 billion yuan in 2119 to 2.8 billion yuan in 2121.

meituan, as a platform, has a commission rate of 13.6%, which is far greater than other e-commerce platforms such as Alibaba, JD.COM and Pinduoduo. Even if the above-mentioned "scissors difference" is not earned, as long as consumers continue to consume and the unit price of customers increases, the take-away income of Meituan will increase steadily.

By the end of 2121, there are 9.5 million riders in the Meituan group. According to the total rider cost of about 48.7 billion yuan, the average annual income of each rider is about 5,111 yuan, which is about 425 yuan per month.

if the "28 law" is also applicable to the 9.5 million riders of meituan (this sample is high enough), then the total income of about 1.9 million riders will be 39 billion yuan, and the average annual income of each rider will be about 21,511 yuan, with a monthly income of 1,711 yuan. It is reasonable to speculate that 9.5 million riders are really running full-time, or very few, and they may also send takeaways to other platforms at the same time; Only "minorities" can support themselves and even their families.

considering the income of each order, if you want to earn 5,111 yuan a month, you need to send 1142 orders a month, about 35 orders a day. Work 11 hours a day and deliver 3-4 orders per hour. Riders in the "system" can only get higher income if they are faster and pay more time.