111 cases of catering marketing scheme
111 cases of catering marketing scheme, the marketing of catering fast food is not as simple as everyone seems, and the content and form of marketing scheme are basically around the theme, so as to achieve the expected effect and significance in the end. Let's take a look at 111 cases of catering marketing scheme. 111 cases of catering marketing plan
(1) SP plan
1. "Smile service"
During the activity, all employees will smile and serve, and be meticulous and patient, so that customers can come back satisfied on impulse and improve their perceived consumption value. The specific implementation is as follows:
A mobilization meeting will be held before July 5th, and a "service contest" will be held among waiters from June 6th to May 5th. A special page will be set up in the lobby, and the "service star of the day" will be awarded daily, and material rewards will be given.
2. Special price
(1) A special dish is launched every day, and the sample is not repeated every day.
(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111. Above 211 yuan, add 2 cold dishes. Above 511 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.
(II) Internal marketing scheme
Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and then to market the products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.
1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.
2. essay contest
internal staff's essay: "my choice-the east" (written by all employees, one for bathing and one for catering. The purpose is to cultivate employees' love for the "Oriental" and let everyone work together to create "New Oriental"! )
Requirements:
(1) What happened around Oriental Duck King Restaurant and Oriental Bath can be work experience, feelings, messages, etc.
(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
(3) The deadline is July 3rd.
encourage all employees to contribute actively. In this essay activity, 1 first prizes were awarded and 211 yuan was awarded. 2 second prizes, with a bonus of 111 yuan. Five third prizes, 51 yuan. And focus on the exhibition.
3. Cost-saving Competition
Through a series of activities, re-educate internal employees and provide their enthusiasm.
(3) product marketing plan
1. While promoting special catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can be launched in 38 yuan, 48 yuan, 58 yuan, etc.
2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food. Cooking methods combined with modern consumption fashion, so that the dishes flavor and nutrition. In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen be launched!
(4) Cultural marketing plan
Promote the "Oriental" corporate culture to consumers and enhance the influence of oriental enterprises in the target consumer groups.
Make environmental pictures of Duck King Restaurant, the production flow chart of roast duck and the spiritual slogan of the hotel (Oriental Duck King Restaurant reminds you: pay attention to eating health) on the bus body, so that customers can take "eating" as a kind of enjoyment and forget to return.
v. advertising marketing scheme
in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, the market positioning and target customer positioning can be carried out reasonably, and the media can be selected reasonably to place advertisements, and the coverage rate cannot be pursued unilaterally, resulting in the waste of advertisements.
the combination of hard advertising and soft advertising, both soft and hard, has achieved better results. Use media integration to achieve small input and large output.
VI. Effect analysis
1. Make publicity and build momentum to make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve visibility and reputation.
2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.
3. Through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.
4. Increase the turnover through promotion.
the "service star of the day" was awarded and given material rewards.
2. Special price
(1) A special dish is launched every day, and the sample is not repeated every day.
(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111. Above 211 yuan, add 2 cold dishes. Above 511 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption. Food and beverage marketing plan 111 cases 2
1. Customer pricing, so that customers can watch and give money
There is a man named Rosie abroad who runs a restaurant. The menu of the restaurant only has the name of the dish, but there is no price tag. There are five big characters in the advertisement: "Give whatever you want." He stipulated: let customers set the price according to the satisfaction of food and service, give more or less as you like, or pay nothing if they are not satisfied.
Rossi's unique trick made curious diners get wind of it, and suddenly customers were full and overwhelmed.
many diners are willing to pay much more than the actual price. Although it is inevitable that there will be some rogues, it will not hurt the overall operation of the restaurant. In the end, Rosie was rich and became a rich man.
Second, reverse thinking: make sure you don't get drunk
People who run restaurants generally want customers to drink as much wine as possible, so that the boss will earn more money. However, there is a hotel called "Karen" in Germany, but it is clearly stated in the operating rules that customers will never be drunk.
All kinds of fine wines served in this hotel are specially treated. Although the wine is rich in fragrance, it contains very low alcohol content, so customers are not easy to get drunk even if they drink heartily, thus attracting a large number of customers.
many customers come out of curiosity, enjoy themselves, and the rate of returning is quite high. Especially those wives who hate their husbands' drinking, like this hotel even more, and some often accompany their husbands to dinner.
Third, the economy is not good, but it is determined to open a store
A few years ago, the Japanese economy was in crisis, showing a depression.
The service industries such as catering have been hit first, and many restaurants have closed down. But there was a restaurant owner named Pingsong Guangyi who didn't believe in evil. Although many people advised him to turn to business quickly, he went his own way.
instead of closing down, we took advantage of the economic downturn and the low cost of opening restaurants at that time to open six high-end French restaurants in the bustling area of Tokyo.
Pingsong said confidently in a broad sense: "No matter how bad the economic situation is, there are always rich people.
"He believes that the more economic recession, the more people will go to ordinary restaurants and save money to spend in high-end restaurants.
The fact also proves this point. Although eating in Pingsong's generalized restaurant is expensive, it is still full of customers, and the profit of his high-end restaurant is as high as $25 million a year at most.
Fourth, strange names attract customers: the owner who is good next door
The owner who is "good next door" is old and simple, and he is as simple as his appearance. He decided to open a snack bar. After choosing the right place, he found that the east next door of the store was "Shanghai Restaurant" and the west next door was "Shanghai snacks".
In this regard, my wife advocates a louder name to attract guests, but the shopkeeper thinks that doing business is the same as getting along with neighbors, which requires both competition and harmony.
So I came up with the name "Good next door". Since then, he has started to operate snacks such as bean jelly, cold rice noodles and porridge. Because of the strange name of the store, there are an endless stream of guests coming here, and the business is booming.
Three languages: We should see business opportunities in the more difficult times, but marketing methods that others don't recognize or think are stupid actually contain great wisdom.
trust and healthy competition, whether it is customer pricing or a good restaurant next door, often bring unexpected gains.
Price war is not the only means of marketing. A good marketing plan can not only win * * * but also win beautifully.
Let's talk about the discount.
Many restaurants find that this is really not a casual job.
it's a trivial matter to make a discount to make a little profit from a single product. The key is to discount for no reason, and consumers may not buy your feelings.
Either you feed the consumers and think that the discount is the normal price. If you don't discount, you really won't buy it. Or I think that you are full of water, and the brand is pulling the tiger's skin, and the brand image suddenly falls.
in fact, there is a mystery about discount!
For this problem, merchants are depressed. Obviously, it is a matter of making profits. Why are they still thankless?
I have to look forward to regular holidays and give myself an excuse to make a discount and increase sales. The Spring Festival, the Dragon Boat Festival, the Mid-Autumn Festival, and the National Day, the Double Ninth Festival, you can use everything you can, and you can celebrate the store if you don't use it. Anyway, you have to work hard to find a reason for discount.
Let's take a look at the discount promotion of the following company:
There is a restaurant chain called spoon in Costa Rica. Social media is so popular now, who doesn't want a ride? So spoon also wants to make a discount, so that consumers can promote themselves on facebook.
Their boss does this:
First, after ordering and serving, you should take photos of the dishes and upload them to facebook.
the point is, you can't get a discount just by uploading photos. You have to be praised by someone before you can get a discount, and the discount is related to the number of people who like it. If one person likes it, I'll get 1% cheaper. If 11 people like it, I'll get a 11% discount, up to 77%, that is, 23 people like it. Finally, take this status and show it when you go to the front desk to check out.
if you want to get a higher discount, the premise is that you get more praise; If you want to get more praise, you should take good photos and ask friends to help you.
You know, 23 likes is not a small number. When you open your WeChat and Weibo, how many photos you have sent have won more than 21 likes?
According to the general logic, consumers will definitely not like this. Formally, discounts will be discounted, and so many things will come out. Are you tired?
Surprisingly, this activity not only failed to arouse consumers' complaints, but also achieved amazing results. In two weeks, the restaurant's attendance rate has changed from less than two-thirds to waiting in line for lunch. Don't Costa Rican consumers feel trouble? Or Sina Weibo and Tencent Wechat are not as easy to use as facebook, making consumers feel inconvenient?
on the contrary, it is because it is too convenient for consumers, but it has lost its appeal to them. They will think that if they want to make profits, why add one more step?
why can this problem be solved by making this step complicated?
Marketing is a game. First, marketing should have the mentality of playing games to make the brand interesting. The second is that marketing should learn the truth in games, and why human nature naturally prefers games to learning.
There are many kinds of games. Each game has its own fun, but its attractive nature is the same.
To sum up, a lot of fun people feel mainly comes from the secretion of dopamine. In terms of games, when behaviors are reacted and interacted, goals are met, results are rewarded, and sudden good luck and so on, dopamine secretion will be caused.
And the basic fun of the game comes from these aspects. Let's take the APP game "Cutting Fruit" as an example:
First of all, it is instant interaction. This is the foundation. Finger strokes, across the board, fruit will be crossed off with my finger. The size of this reaction is composed of pictures, sound effects, special effects of knives and so on. The game has done a good job in this respect, so we will be interested in this game. This thing is very fun.
secondly, the setting of goals. If the fruit is only cut, and there is no score statistics, then everyone will definitely feel bored after playing for a few times, because "I don't know what I am playing."
once you have the statistics of scores and the leaderboard, you have a goal. How many points will I score this time, which friend I will surpass, and so on. This goal is not far away, it is too difficult to be far away, and it is boring to be near. The last time I scored 511 points, I had the ability to break through 511 points, and my friend could score 611 points. Catering marketing plan 111 cases 3
In order to better promote the sales of all hotel staff, fully mobilize the sales enthusiasm of employees, encourage employees to earn more for more work, generate income for the hotel and improve the visibility of the hotel, the performance commission plan is specially formulated.
1. commission reward for all employees' promotion:
All employees in the hotel introduce guests to the restaurant of the hotel for dinner (guests who come to the hotel to book themselves are not included in the commission), and the commission is based on the meal label.
(1) 21 yuan/table can only be given a commission if the standard of 1888-2188 yuan/table is booked;
(2) 31 yuan/table can only be given a commission if the standard of 2288-2688 yuan/table is booked;
(3) 41 yuan/table can only be given a commission if the standard of 2888-3288 yuan/table is booked;
(4) For meeting meals and group meals, if the meal standard is over RMB 1888/table, RMB 11/table will be raised. (Note: excluding the marketing department).
(Note: The above number of commission tables is subject to the actual number of consumption tables).
2. Reward methods such as chess and card meal delivery and room meal delivery:
(1) Reward method: 51% of the meal delivery service fee will be awarded.
(2) Distribution method: the members of the shift on duty are evenly distributed.
3. commission on drinks:
1. According to the existing drinks and beverages, the returnable bottle cap fee is only provided for merchants (full feedback).
2. Make a commission of 11% of the sales price for self-made fresh juice.
3. Distribution method: employee: foreman: 1: 1.
4. Tea house commission reward:
1. Commission personnel: tea house waiters, bartenders, cashiers and managers.
2. Only the following high-grade tea can be sold at the following price:
(1) Tea price: 48 yuan-6.