who is Mr. Diao?
Mr. Diao is a grandfather. The reason why he is a grandfather. Because he became famous early. Make money early. Everything is early.
since the seniority is high. Nature is a grandfather.
Mr. Diao's big name is Meng Xing. I wake up alone in a big dream. Maybe the carving master has this kind of pride.
Mr. Diao started with Afu essential oil. Here we are, Diaoye beef brisket. The beaver family now. Carver has always been a god-like existence in the internet circle. Second only to Lei Jun and Lei Ye.
of course, it's just these two years. He was not so famous before.
from 2116 to 2119. Master Diao is very free these days. I am so idle that I chat in Tianya every day, fart, post and curse. Don't say it. In Tianya Diaoye is famous for swearing. I don't know who Yu Shiwei Chen Anzhi is, but I know that when Diao called these two people, they became famous in Tianya management frontline. In those days, Mr. Diao was in charge of the large-size 38, and everyone knew it. Even today, many people miss his sharp brushstrokes.
no one seems to know how old Mr. Diao is. But we can know that he is born after 71. In other words, you must be at least 35 years old now. In 2116, Afu essential oil was established, and it was at least 27 that year.
even so. But I have to say. Master Diao is a feigned criminal. Although you don't need to be caught. Although there are still many people trapped in his tricks. Although many people have seen through it. But so what. Mr. Diao is still Mr. Diao.
chapter one, Mr. Diao is awesome
Mr. Diao is awesome.
suppose Mr. Diao was born in 75. 1998 is only 23 years old. How did a person who is less than 23 years old become a deputy general manager?
it may surprise you. This natural Lisa in Taiwan Province is a legendary pyramid scheme company. And it is a sensational pyramid scheme.
but Mr. Diao resigned just before the murder.
Perhaps it can be said that the life of Master Carver started with natural Lisa.
For us today, Mr. Diao is an Internet marketing genius. For Meng Xing in the 1991s, he used to be a pyramid scheme genius.
In fact, there is only one word difference between pyramid selling and marketing. Selling things is serious.
in 1998, Mr. Diao failed to start an IT enterprise. According to its claim. The IT industry is full of smart people. And he's not smart enough.
but I think Mr. Diao is actually very clever. Only he is good at marketing. In addition, there is nothing else.
so IT is difficult for him to enter the technology-driven IT industry.
but soon. Only one year later, he found the love of his life.
the beauty industry is true love. Because the beauty industry has almost no technical threshold.
it's not because people who make beauty are not smart. On the contrary, people who concentrate on technology cannot do a good job in the beauty industry.
Mr. Diao's best marketing method is endorsement.
before he founded the brand "Nalan" in 2113, Mr. Diao was just tinkering around. He sells what others want. Of course, Mr. Diao will not be satisfied with small fights. He set up a new company, Perrin Technology. Then came a book, Earning Women's Money (* * * Enjoy Beauty Management). From the word technology to writing a book, the purpose is to find someone to endorse it. Endorsement is pretending to be forced ... because technology and books are very tall in the eyes of ordinary people. Force the grid to be super high. Does a beauty seller have anything to do with technology ... but it doesn't seem to matter. I won't say how easy it is to publish a book.
"At first, I provided equipment and instruments for others. When people wanted beauty beds, we sold them to them. At this point, I am a little more diligent and clever than others. Twenty thousand rolls into one hundred thousand, and one hundred thousand rolls into 211 thousand. Then we pack and do some services. We provide logistics for hundreds of beauty salons across the country, promote them at the same time, and help some beauty salons to manage and provide soft and service things. We have done a lot for a long time, and we have accumulated a lot of experience. I said, one day, let's make a brand ourselves. Because we have supported others so well, we have created the brand Nalan, which is the brand of the enterprise that was derived from Nalan Rong Ruo. We found the core competitiveness and quickly gained an accurate positioning in the market. " In the interview, Mr. Diao said.
Nalan Beauty Fashion Life House, a franchise chain institution, has made numerous comments on the Internet. Countless people spit out that the carving master is a liar and cheated people who want to make money. I'd like to say. Mr. Diao is just an entrepreneurial mentor. As the saying goes, the master leads the door and practices in the individual. Master Diao helps you enter the beauty industry, and it's up to you whether you can make it or not. After all, Master Diao is not your mother. Of course, this is not to wash the white for the carving master. Whether it's cheating or not ... Who knows.
actually. Mr. Diao is just pretending.
from 2113 to 2115, Mr. Diao has been doing this Nalan Beauty Fashion Life Museum for three years. At its peak, it was said that there were 511 franchise stores all over the country, except Taiwan Province and Tibet.
Diao Ye's Nalan Beauty Fashion Life House is said to only provide a bunch of beauty products for franchisees. Nothing else. If the owner of the franchise store doesn't have the marketing ability of the carving master, he will just sit on the ground and count the money ... It's probably more like being fooled.
Nalan Beauty Fashion Life House itself does exist. But all the characters who endorse Nalan seem to be fictional. Mr. Diao claimed that Nalan was managed as a group, integrating cosmetics factory (the largest amino acid production base in Asia), Nalan consulting and planning enterprise (Beijing Haochi Investment Consulting Co., Ltd.) and Nalan beauty research and development enterprise (Beijing Classic Beauty Beauty Company). Nalan Beauty Group is a rare comprehensive enterprise in China.
I think there may be all these factories and companies, but they may all be one company ...
Since we have to endorse, we should go through with it. From "Earning Women's Money (Enjoy Beauty Management)" to "Diana Six", from Xindi Ruila to Belanfield, from "Chihiro Next Generation" S65 muscle slimming system to Mercury III equipment, almost all of them are completely fictitious.
you can't say that Mr. Diao is a big fool. But at least Mr. Diao is a marketing genius. Lying can be rounded off. Although there are many people who vomit and deceive people to open Nalan Beauty House, they can't make money at all, but they can believe that the beauty house operated by Diaoye himself must make money.
I should talk about the six styles of Diana.
At first, it was written in Nalan's soft article, "This is a method of hand care for beauticians invented by an ordinary employee of Nalan, which is called" Dai Fei Six Styles ",that is, beauticians should take six types of care before beautifying their customers: hand washing with hand sanitizer-disinfection with dripping dew-disinfection with alcohol to wipe nails-soaking hands with milk to soften and moisturize hands. These steps are required to be completed in front of customers, and "Nalan" also applied for a patent for this nursing method. "
Later, the publicity was changed to "The Six Styles of Princess Diana originated from the British Princess", which is a compulsory course for the beauticians in Nalan to do beauty treatment for each customer, including soaking hands with milk, repeated disinfection and hand exercises. "
See, one was originally invented by ordinary employees, and later it was said to be from the British Princess. Could it be that the one originally worked for Princess Diana at Windsor Castle in the United Kingdom of Great Britain and Northern Ireland? Mr. Carver's in-depth understanding of women's psychology can be seen in order to give female consumers a psychological hint-this is a princess-like service. Women who enter beauty salons will not investigate the authenticity of them. They are emotional animals.
The Nalan project may just be the beginning of the journey of Master Diao pretending to be a criminal. But it was the Nalan project that made Diao Ye discover essential oil.
why did Mr. Diao switch to making essential oil in p>2115?
This should start with a post that Mr. Diao once wrote on Tianya. The title of the post that Mr. Diao once received the most attention in Tianya was: "Abandoning Martial Arts-Earning the First Million by Subtraction". 11 million. At that time, Mr. Diao probably had at least a few hundred million. After all, a set of joining fees for 511 franchise stores nationwide will cost hundreds of thousands or even hundreds of thousands. And this is obviously a cost-free job.
to make essential oil is to do subtraction. I used to sell everything, as long as it was related to beauty. But after selling a lot of things, he found that essential oil is the most profitable.
So in 2115, Afu essential oil was born.
Mr. Diao always said that he didn't start his business for money. But why are you posting hot? Why do you like to emphasize 11 million … Why do you sell essential oil? You know that essential oil is the most profitable.
Diao Ye claimed that Afu essential oil originated from Greece. He himself is the general agent of Greek brands.
but master Diao is master Diao. How could Master Diao give up treatment?
from American T& M company supplies equipment to Mike, an authoritative expert in the field of cosmetic suitability testing. Mike Van Duyn, from the first place in the Asian Slimming and Skin Care Association's rating of Afu essential oil to the Greek official website of Afu essential oil in the United States, is still fake.
in 2116, Mr. Diao repeated his old trick and published a book, Life is like Summer Flowers? Greek mythology and the story of essential oil, copper plate color printing, very beautiful, objective and authoritative, it is estimated that it cost a lot of money. But it's worth it
paraphrase the lines of a big shot.
When we make essential oils, we must choose the best roses.
Pretend to be from Greece, and
Pack them in the highest-grade bottles!
It must be dark green.
The bottle is 111ml at most.
What aromatherapy stove, moisturizing cream, hand cream, napkin, mask, sample? Give him everything you can.
There are apples next to the essential oil, and there are spoons in the essential oil.
There is an authoritative cosmetic expert Mike standing next to him? Van Dane,
wearing a wig, the kind of gentleman,
once the essential oil is opened, no matter what happens,
you have to tell people may I help you sir?
A perfect English cockney accent is a great honor!
Send a large number of discount cards,
They must be made of coated paper,
Each card is several wools,
Build an American company,
Provide equipment specifically for Afu essential oil,
It's just a word (child) that is high-end and awesome!
In fact, it's either roses or lavender in the morning.
If you paint tea trees,
You are embarrassed to say hello to others.
How much do you want for a bottle of this essential oil?
I think it'll cost thousands anyway!
A few thousand is impossible.
This bottle of ours is only 199.
The counter sells 888!
You have to study consumers' shopping psychology.
Consumers who are willing to pay 199 for essential oils will definitely like more free gifts.
Do you know what diaosi is?
diaosi means buying something,
everyone wants to take advantage of it!
So, our slogan for making essential oil is,
Not the best but the most gifts!
It seems that it's not bad for Mr. Diao to change his name to Mr. Forced ... Gee. The bar is low.
chapter two, Mr. Diao is awesome.
Recently, someone interviewed Mr. Diao. He said: "making Afu essential oil is my gift, which comes from my marketing ability;" It's my pleasure to make carved sirloin. I don't think it's a job to eat and drink. "
Actually, Master Diao's self-knowledge is very accurate. Beef brisket is just a game.
So the sculptor, who sells Afu essential oil, turned around and entered the catering industry.
It is said that the catering industry is also a god pit, but who is the carving master? Only the carving master has cheated others and has never been cheated. The diaoye who blew up the sky was not afraid of the pit at all.
Mr. Diao still has to pretend to be a burdock, isn't he? Endorsement. After all, Afu essential oil is famous, but Diao Ye is not. To tell you the truth, I only knew about this person from the carved beef brisket. Who let me be a rough man who doesn't need essential oil?
who does Mr. Diao want to endorse? I finally found a real person this time.
Dai Long, a Hong Kong god of food, does exist and is really famous. Dai Long is the prototype of Stephen Chow's film "The God of Food" and one of the four famous chefs in Hong Kong, but you should know that Dai Long also attaches great importance to self-marketing and customer service. When Dai Long was an obscure chef, he knew to take care of the tastes and habits of celebrity customers. Therefore, I think the formula of the god of food may be worth 5 million yuan, but I don't know if the carving master really took out 5 million yuan. After all, it's hard to say that this is not a brilliant idea of the joint hype between the carving master and the god of food.
it is not enough to have the endorsement of the god of food. Mr. Diao said that his beef brisket had 21 kinds of spices, and India, Sri Lanka, Pakistan, Thailand and Japan were all endorsed. Indian curry, Sri Lankan spices, Thai fragrant rice, Japanese rice, (I wonder if the carved sirloin is second rice) British Masala curry chicken, Canadian Manetho Ba wheat flour, Boston lobster and even Xie Er were all brought.
it can be seen that Mr. Diao's first marketing skill is endorsement (perhaps pretending? )。 Don't be afraid if no one gives you a back, you can make it up ...
Carver's second biggest marketing skill, a gift (seems to be pretending? )。
my friend went to eat brisket and was full of praise. Ask if the taste is absolutely satisfactory, and then ask what else? I also sent a pair of chicken-winged wooden chopsticks, and what other West Lake Longjing frozen-topped oolong jasmine scented tablets were all presented by Yunnan Pu 'er! (Who knows how many times you make it every day?) Even the rice is delivered. Did you make it? Unlimited addition! Be sure to bring your own old godmother! (It seems that ribs and rice are all unlimited? ) But appetizers, soups and desserts are free! It's free! ! ! ! ! ! ! ! !
not to mention buying three kinds of Afu essential oils and getting twelve kinds of solutions.
Mr. Diao's marketing skill is the third, so he has a good name (it seems as if he is still pretending). Afu essential oil, it sounds beautiful. Youth salad, Khmer smile, the taste of Ba Xueyuan, yogurt is not called yogurt, it's called Shire's yogurt, and ice cream is not called ice cream, it's called fire and ice, so I really don't know what it is when Cannes meets Hokkaido ...
The fourth marketing skill of Diao Ye is that the environment with environment should be elegant, and the packaged packaging should be exquisite (what is this not pretending to be? )。 Look at the shops of Diaoye beef brisket, which one is not good? Which one has no characteristics? You must not know that magnets are used in the packaging of Afu essential oil.
I stubbornly believe that Master Diao will not choose the difficult mode. Essential oil is the most profitable cosmetic, and brisket must be the easiest food to cook.
Mr. Diao believes in Jobs. The best beef brisket should go with the best bowl, and the best noodles should be eaten in the best restaurant.
Mr. Diao's fifth marketing skill, storytelling (pretending to be extreme).
as Mr. Diao said, there is nothing without origin, and there is no place without allusions. Everything, everyone and every place should have a story.
as for the diners, they don't eat brisket, they eat stories.
Mr. Diao's sixth marketing skill is to respect customers (not only pretending to force himself. Customers have to be forced together).
It is supposed that respecting customers should be the attitude of service industry. I don't know how many years ago, someone shouted that customers are God. But Mr. Carver doesn't regard customers as gods.
Mr. Diao's standard is heart. Just buy three small bottles of essential oil and give away 12 kinds of gifts and use a particularly large package, which looks particularly satisfying and feels that the seller is very attentive.
heart is the standard of friends. That is to say. Sell things with customers as friends. use