Daishang Group is one of the largest retail groups in China, ranking 96th among China's top 500 companies in 2003. By the end of 2005, Dashang Group had a total of more than 130 large and medium-sized stores in Northeast and North China, distributed in 26 cities in 7 provinces (including Beijing), with a total floor area of more than 2 million square meters, a total market value of assets of more than 10 billion yuan, and a total staff of 100,000 people.In 2005, Dashang Group achieved a sales volume of 26.1 billion yuan, realized a profit of 390 million yuan, and total profits and taxes of more than 800 million yuan, and maintained an average annual growth rate of sales of more than 30% for nine consecutive years. For nine consecutive years, it has maintained a high average annual sales growth rate of more than 30%. Dashang Group is a "National Civilized Unit", "Top Ten Satisfied Brands of Chinese Consumers", "National Commercial Quality Management Award", and has been called by many media and analysts as "The Most Developing Company in China's Retail Industry". It has been called "the invincible army with the most development strength in China's retail industry" by many media and analytical reports.
Daishang Group, which originated from Dalian Qingniwa, has taken the ideal of creating a world-class company to promote the rapid and healthy development of the enterprise through methods and steps such as stock listing, group formation, joint ventures and cooperation, off-site expansion, and business innovation. The two groups, both of which are national key support objects, have joined forces and rewritten the landscape of China's retail industry.
Modern department stores, large-scale shopping centers (Newmart), large-scale supermarkets, and specialty stores represented by electrical appliances and home furnishings are the four main businesses of Dashang Group. Dining and entertainment is "a new industry with unlimited development" for Dashang Group.
Department stores are the mainstay of Dashang Group. At present, Dashang Group has more than 40 department stores, with a business area of 20,000-60,000 square meters, making up the Dashang Department Store Group. Dashang Department Store Group breaks through the single mode of traditional department stores and has formed a comprehensive department store represented by the "Northeast's No. 1 Store" - Dalian Mall, a brand store represented by the "China's best upscale department store" - McKellar's Dalian Main Store, a brand store represented by the "Northeast's No. 1 Store" - Dalian Mall, and a brand store represented by the "Northeast's No. 1 Store" - Dalian Mall. Brand stores, "the first women's store in Northeast China" Qiu Lin women's store and "China's first men's store" Dashang men's store as the representative of the characteristics of the store and other forms of the situation of the fight for supremacy, the realization of the chain of department stores, professional management, Diversified development.
Daishang Group's shopping centers are mainly in the Newmart mode. New-Mart is the Chinese translation of English "NEW-MART", which is the new store, new logo and new mode of Dashang Group. It is the re-creation of the retail industry after the integration of the latest industry, the latest technology, the latest means and the highest level, with strong SHOPPINGMALL colors, an area of more than 100,000 square meters, rich in industry, full-featured, and providing consumers with one-stop shopping and leisure services. By the end of 2005, Dashang Group had established 14 new Mart stores in Dalian, Shenyang and Daqing in Northeast China. As the landmark store of Dashang Group's modernization and internationalization, Dashang Newmart (Dalian Store) is the first large-scale shopping mall with the concept of SHOPPINGMALL, which is the most representative one in China. Dashang Newmart (Shenyang Store) is the modern shopping center with the strongest brand, the most complete functions, the most advanced management and the most beautiful appearance in Shenyang, and it is the model store with the highest grade in the eastern provinces. Dashang Group Shenyang Newmart Chain Group is the first Newmart Group and the pace of development is accelerating. Newmart (Daqing store) is called "Pearl of Dragon River" by Sun Weiben, Secretary of Heilongjiang Provincial Party Committee. These three representative New Marts are re-created by Dashang in accordance with Dashang's own ideas by summarizing the advanced technology, advanced operation methods and business approaches in the world retail industry, and by broadening the fields of service and operation. New Mart chooses busy commercial areas in large and medium-sized cities to implement large-scale, comprehensive and fashionable operation, which is one of the trump cards of Dashang Group.
There is also a McKellar in the Dashang Group's business name, which originated in Japan, developed in Dalian and succeeded in Dashang. Dashang Group McKellar Chain Group, which began its fissile development in 2004, has now opened three branches - McKellar Xi'an Road, Development Zone and Qingdao General Store.
Supermarkets are the new army of Dashang Group. Since 1998, Dashang Group has been developing supermarkets as a new business, and in just a few years, through independent investment and construction and acquisition, the total number of supermarkets has reached more than 60, which are located in Dalian, Shenyang, Fushun, Jinzhou, Benxi, Daqing, Mudanjiang and other cities in the Northeast, as well as in Beijing, Taiyuan, Shijiazhuang, Macao and other places, and there are 12 chains of stores on the Shenyang-Dalian Expressway. As a force of Dashang Group, the Supermarket Group is characterized by green marketing and aims at creating green supermarket chains, vigorously operating green food and guiding green consumption, and has become a demonstration enterprise of the national "Three Green Projects".
The professional stores of Dashang Group are mainly electrical appliances chain stores and home furnishing professional stores. Dashang Electrical Appliances is a famous brand in the field of Chinese home appliances sales, which is one of the strongest points of Dashang Group's merchandise operation. Dashang Electric is headquartered in Dalian, based in Northeast China, radiating across the country, with more than 70 professional electric appliance chain stores in Northeast China and North China, with annual sales exceeding 6 billion yuan, and it is the "main channel" and "broadband network" for the sales of home appliances in Northeast China, becoming the leading dominant player in the Northeast home appliance market. Home appliance market leader. By 2007, Dashang Electric plans to open a hundred stores. Strengthen the integrity of the business, low-priced marketing, to become recognized by consumers as "a lifetime of assured choice". Dalian Jiaodian Electric Company is the flagship store under Dashang Electric Appliance Chain Corporation, with the business philosophy of "professional focus, go all out" and the entrepreneurial spirit of continuous struggle in the market competition is invincible, and has become the most complete varieties of home appliances in Dalian area, the best efficiency of the professional shopping malls. Dah Merchant Home Plaza is a one-stop store for home furnishing, building materials and home decoration. The first international home scenario sales pioneer, the introduction of today's world-famous brands, carefully built nearly 400 model rooms, European-style classical romantic beauty and Chinese-style calm and elegance is shown everywhere, overflowing with the warmth of home.
Dining & Entertainment is a "new industry with unlimited development of Dashang Group". Dashang Catering and Entertainment Company manages the catering and entertainment projects in the New Mart Shopping and Leisure Plaza, modern popular department stores and large supermarkets belonging to the Group. It is an emerging industry of Dashang Group, involving beauty salons, fitness clubs, swimming pools, ice skating rinks, movie theaters, flavors of fast food, restaurants, pet stores and other projects. At present, internationally renowned chain brands, such as American Ichiban, Yonghua Cinema, Saike Coffee and KFC; Yoshinoya of Japan; and Xianzhenglin, Zhenpan Coffee and Hanpei Beauty of Taiwan, have already entered the stores of Dashang Group.
The talent team of Dashang Group continues to grow. In the big family of Dashang Group, entrepreneurs from Japan, Taiwan and other places join the group from the four corners of the motherland, and work hard together for the creation of a better tomorrow of the group***. The number of people with undergraduate education or above has reached 1228, and a large number of young cadres have taken up leadership positions at all levels, making the Group's personnel composition more youthful, knowledgeable and professional.
Daishang Group, with its unlimited development, has set a new development goal: in 2006, it will march toward annual sales of 40 billion yuan and an annual profit of 1 billion yuan. In the future, Dashang Group will spend three years to fight three more battles, completely build the "Northeast Store Network", initially build the "North China Store Network", expand eastward and westward along the Yangtze River waterline, and further expand and strengthen the company, and strive to double after the three battles, and realize the great ideal of creating a world-class company. The great ideal of creating a world-class company.