how to make a good marketing plan for catering business? The following are some suggestions for marketing planning:

Positioning target customers: First, you need to know who your target customers are, and age, gender, spending power and so on are all factors that need to be considered. Only by defining the target customers can we formulate a more targeted marketing strategy.

study the market environment: understand the market competition, observe the advantages and disadvantages of other restaurants in the same industry, and formulate differentiated marketing strategies.

formulate marketing strategy: formulate marketing strategy that can attract target customers, including product pricing, promotion scheme and promotion strategy. It needs to be formulated according to the characteristics and needs of the target customers. For example, for young people, social media and online activities can be used for publicity.

publicity and promotion: according to the formulated marketing strategy, choose the appropriate publicity and promotion methods. You can use a variety of methods, such as online advertising, offline flyers, and WeChat friends circle marketing.

regular evaluation: regularly evaluate the effect of marketing strategy, and make targeted adjustment and optimization. For example, according to user feedback, improve dishes and services.

With the help of digital management tools such as Delivery Bao, customer consumption points, discounts, coupons, short video platform Tik Tok Fan Bao, Interactive Bao, etc. are connected online and offline, and they are drained offline to the store for consumption.

in short, the marketing planning of catering business needs to fully consider the market environment, target customers and their own actual situation, formulate specific marketing strategies and constantly optimize them, so as to improve the competitiveness and popularity of restaurants and realize the steady growth of turnover.