Nutritional meals for patients are a good business opportunity and a good project with broad market prospects

? The patient's diet is a headache for many patients' families. Although people pay more and more attention to diet health, catering shops for patients have not yet appeared widely. Therefore, it is a good catering business opportunity and a good project to open a patient nutrition catering shop around the hospital.

There is a saying in China:? Diet cures more than the doctor. ? Indeed, the patient's diet is a headache for many patients' families. First of all, modern people are busy with their lives. They have to take care of patients, and they may have to go to work. It is a problem to try their best to prepare food for patients. Besides, many young people are now? Lazy? How can you take care of patients when you can't even cook a good meal you eat on weekdays? Another problem is that patients, after all, are more special than ordinary people, and there are many taboos in their diet, which ordinary people don't understand. If they take supplements at random, they may even have problems.

Although people pay more and more attention to healthy diet, catering shops for patients have not appeared widely. Therefore, it is a good catering business opportunity and a good project to open a patient nutrition catering shop around the hospital.

advantage analysis

1. market? Blind spot? The scope of competition is small. All kinds of large, medium and small catering services abound in the market, but the catering market is generally divided by grade or taste, and there are few more detailed divisions, and there are very few catering services for patients. Therefore, there is relatively little competition, and the sooner you act, the sooner you will seize the market.

2. Flexible operation and easy site selection. Since it is aimed at hospitalized patients, the location is naturally near the hospital, and the goal is clear, which can be thought by patients and meet human needs. The natural market is broad and it is more convenient to operate.

publicity method

1. You can print the menu and the introduction of the patient catering company into a leaflet and send people to the surrounding hospitals for distribution.

2. You can also set up a billboard near the hospital where people are concentrated, leaving an impression on people's hearts.

3. door-to-door sales and telephone ordering can be adopted.

marketing strategy

1. rent a facade of 51 ~ 81 square meters, with the front hall as the reception desk and a big kitchen at the back. The facade should be simply decorated, concise and hygienic, so that people look comfortable and assured.

2. The kitchen should be cleaned and disinfected every day, and the kitchen utensils, delivery boxes and even the chef's clothes should be cleaned every day. Customers can inspect the whole cooking process through the window, so that they can feel at ease about the hygiene situation.

3. Personalized customization is the key to the patient's nutritious diet catering shop. The main project of the patient's nutritious diet catering shop is to provide nutritious food for patients to restore their health. While making patients eat well and have a full stomach, they also take care of some taboos in their diet. For example, patients with cardiovascular and cerebrovascular diseases should reduce their intake of high fat and cholesterol, and diabetics should not eat more sweets. It can also provide liquid food for special patients.

4. According to the special needs of different patients, it is necessary for investors to prepare in advance. They need to immerse themselves in studying pathological knowledge, consult doctors and experts, sort out a set of rigorous dietary guidance programs for patients, and formulate reasonable recipes for different diseases. When customers come to the door, they need to ask about the symptoms, physical conditions and psychological state of the patients and prepare meals for them. The store needs to be equipped with at least 1 professional nutritionists and 1 well-cooked chefs. If the chefs can have both, it will save money. Make a set of recipes for some patients with common diseases so that customers can use them when ordering.

5. You can make a patient file for each patient who orders food.

6. If there is an office area nearby, the store can still manage the daily meals of ordinary consumers as usual. Under the condition of ensuring normal operation and income, the customer base can be expanded to white-collar workers who work nearby, providing office workers with a diet that is both beautiful and nutritious.

benefit analysis

according to the calculation of selling 111 sets of meal packages for patients a day, the net profit of each set should be around 5 yuan, 31 days a month? 111? 5 = 15,111 yuan, excluding the monthly rent of 3,111 yuan, the labor cost of 4,111 yuan, the water and electricity fee of 811 yuan, the telephone fee of 311 yuan, the wear and tear fee of fixed assets of 711 yuan and other expenses of 211 yuan, the monthly profit is about 6,111 yuan, and the annual profit is 61,111 to 71,111 yuan.

Tip: Match the diet according to the doctor's advice. First of all, patients with diabetes, gout, kidney disease and other diseases must strictly follow the dietitian's diet. Take hospitalized diabetics as an example, doctors will calculate the calories of three meals according to their height and weight, and don't add nutrients or snacks at will. The therapeutic meal eaten during hospitalization is an important part of the treatment process, and it is also to help patients develop a good diet, so that they can ensure their health after discharge.

Secondly, the parturient should not take excessive supplements.

will you feel weak and have a poor appetite in the first few days after delivery, and eat less heavy oil and heavy greasy food? Supplement food? You can eat some light meat, such as lean beef, chicken, fish, etc., fried with fresh vegetables, with refreshing taste and balanced nutrition. In the next few weeks, you can drink some crucian carp soup, pig's hand soup and sparerib soup, and add traditional Chinese medicines such as medulla tetrapanacis and Radix Astragali, which can also invigorate lactagogue. Don't blindly supplement the parturient. It's best to consult a doctor before serving dishes.

Finally, patients who are recovering after the operation should have a light diet, eat more lean meat, milk, eggs and other foods rich in protein, and also drink pigeon soup and chicken soup. However, irritating foods such as fermented bean curd, onions, peppers and leeks must not be eaten, because they are easy to cause infection and are not conducive to wound healing. ;