College students coffee shop business project plan

In the development of the society continues to speed up, more and more places need to use the business plan, business plan is usually a combination of marketing, finance, production, human resources and other functions of the integrated plan. I think many people are worried about how to develop a business plan, the following is my collection of college students coffee shop business project plan for you, welcome to read, I hope you can enjoy.

College student coffee shop business project plan 1

Part I: Market Research Situation and Market Analysis

1. Market Background

Drinking coffee is a kind of popularity, and at the same time, drinking coffee has also become a kind of culture, a kind of mood and a way of life. With the popularity of coffee culture, the campus has also become an important place for coffee culture to settle. Coffee shop has become an important place for people to communicate with others and enjoy themselves, and its value lies in its ability to provide consumers with high-level spiritual enjoyment. Coffee is not just a kind of drink, but a kind of atmosphere culture and life pursuit. The development of economy and society is inevitably mapped to the campus, coffee culture consumption in the campus market has great potential.

2. Market conditions

At present, there are many cafes around the distribution of colleges and universities, have aimed at the college market. WU, for example, Luoshi Road, a street cafe intensive degree of high, is not common elsewhere in Wuhan, so now the coffee consumption market competition is very fierce. Off-campus cafes have to college teachers and students as their potential customers considerations and actions, but not a clear segmentation and positioning DD they are not only for college teachers and students to provide coffee. Operating a campus cafe positioned in the college market, how to win in the fierce competition, we need to consider a variety of favorable and unfavorable factors, to play to their strengths, to create differentiated value for customers, in order to cut a piece of their own cake in the campus market. 3. Campus coffee shop features: Colleges and universities are extremely densely populated places, while the overall knowledge and cultural quality is relatively high, accept more Western ideas and lifestyles, easy to accept new things. They have a strong desire to pursue a higher quality of life style, a part of the group consumption level is higher, have more disposable income to buy non-essentials.

Inside the campus to run a coffee shop, on the one hand, can enrich the lives of teachers and students, on the other hand, for the operator, the potential is huge, promising.

PART II: PLANNING PROGRAM PART A: Analysis of Marketing Opportunities and Threats

S:

1. Geographically closer to the audience, saving the customer's time cost, and convenient for consumers.

2. Emotionally campus cafes are easier for consumers to accept, and even some consumers instinctively reject off-campus cafes with a strong commercial flavor.

3. Easy to group consumption, crowd concentration, easy to produce demonstration and imitation consumption effect.

W:

1. Not as strong as off-campus cafes, less experienced in management, and weaker in influence.

2. Consumption of a single group, and consumption time is relatively centralized, increasing the management costs and operating costs.

O:

1. Currently, the campus market is an undeveloped virgin territory, with a concentrated consumer base and huge consumption potential.

2. The majority of young people, once the formation of habits and consumption preferences, easy to form customer loyalty.

T:

1. Once successful, it is easy to lead to follow up competitors.

2. Numerous off-campus cafes can easily divert customers.

PART B: Consumer Group Analysis:

a. Group composition analysis of the campus market potential customers age income, consumption habits are relatively single, for the targeted and efficient marketing provides the possibility of. According to the occupation can be divided into two large groups of students and teachers. Among the colleges and universities, the number of students is the largest, followed by faculty and staff. Among students, undergraduates are the most numerous. The student consumer group is divided into undergraduate and graduate students according to their education, and undergraduate students are divided into three stages according to their grades: entering the nest, keeping the nest, and leaving the nest.

A: Undergraduate: 1. Entry: mainly freshman year. They are in the stage of familiarizing themselves with the school environment and its surroundings, and are very curious about everything. They have enough extracurricular time, and are interested in food and drink on and off campus and even in the whole city of Wuhan. In addition, through club activities and other contacts with senior brothers and sisters, we gradually build up a general knowledge of the school environment and social environment. Although there will not be more frequent coffee consumption behavior in the freshman nesting period, but it is a key period to establish a good image (freshmen are always curious about the new contact with the affairs, easy to accept and preconceived ideas are very easy to establish a good first impression and can be maintained for a long time), in fact, a part of the freshman nesting period of the pioneers began to experience the nesting period of the other nesting people to play a role as a demonstration and guidance.

2. Keep the nest: mainly sophomore and junior. After the first year of confusion and adaptation period, the mentality gradually and the school environment, consumer behavior from the first year of college life necessities of consumption (cell phones, electronic dictionaries, clothing, etc.) to non-necessities of life experience and emotional consumption. Part of the people looking for part-time jobs, disposable income increased, while a considerable portion of the nesting period of the consumer group began to fall in love, the need to express their emotions, coffee is a very good support and way. The market for couples is promising. 3. Leaving the nest: The fourth year of college can be categorized as the nesting period. Because of the pressure of employment and graduate school, the remaining time at their disposal is reduced, for the nesting period of the consumer groups can be taken in the way of emotional marketing, to create a strong sense of belonging, get the emotional identity of consumers.

B: Dr. Master: This is a consumer group different from undergraduates, on the one hand, they have higher education, disposable income is also a bit more, consumption habits tend to be rational, more mature thinking, on the other hand, they are not professional office workers, there is plenty of time and the pursuit of a higher level of life, easy to become a loyal coffee consumers. The other group is MBA and other groups, this group has rich social experience, also has a certain economic income, mature and stable, the pursuit of taste of life, is a huge potential consumer groups of coffee. Teacher Consumer Group 1. Young Teachers: Young teachers who have just graduated and stayed in school, usually single, without families, and in the middle of changing roles of students and teachers. They live a stable life, have a relatively stable income, are easy to accept new things, and pursue their own way of life.

2. Other teachers: Compared to young teachers, they have higher incomes, children and families, and more disposable income. They are potential coffee consumers

Other customer groups Social consumer groups, because in order to feel the atmosphere of Wudan University, or festivals, events (Cherry Blossom Festival, annual meeting, friends visit, etc.) temporarily stay in Wudan University, constituting a mobile consumer groups.

b. Consumption ability and consumption habit analysis: From the Elevation Analysis Data, we can find the following information:

1. In the overall undergraduates surveyed, the monthly living expenses are mainly concentrated in the range of 400 to 500, which accounted for 37.1%, followed by less than 400 and 500 to 700, which accounted for 26.2% and 21.9%, respectively, and the three occupy 85.2% of the total. 85.2% of the total, constituting the main body of undergraduate students' monthly living expenses. It can be seen that, under the general environment of price level in Wuhan, the disposable income of the student consumer group does not appear to be particularly tight, and at the same time, it is not generous.

2. In the survey on the consumer preference of coffee and western food, it can be found that about a quarter of the target consumer group's attitude is "like", and about half of the group's attitude is "general, no special preference", which occupies the majority of the total. These two groups accounted for the majority of the overall, do not like the customer only accounted for about 15%.

3. In the survey on the frequency of coffee and western food consumption, it can be found that more than a quarter of the target customers choose to "often go", one-third of the customers choose to "occasionally go", and choose to "not go, do not have the need". Will not go, there is no such need" potential customers also accounted for a quarter of the strong, and the above comparison, we found that there is a part of the potential consumers (about 10%) of coffee and Western-style food have a good feeling, but the awareness of the need to be in a state of slumber, after the publicity and market development, this part of the consumer is expected to become a coffee and Western-style food of the loyal consumers.

College students coffee shop business project plan 2

A qualified business plan is a thousand times refined, and has a high degree of feasibility. Business plan is the entrepreneur knocking on the door of investors "knocking brick", a good business plan will often make entrepreneurs achieve twice the result with half the effort.

First, the entrepreneurial project mode of operation

The form of technical cooperation. Combined with the characteristics of our business, leisure coffee shop, we recommend that the partners in high-grade office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps, such as the geographical location; unified decorative style, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

Sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers here to show a kind of taste, experience a culture, send a kind of emotion, so that the coffee bar has become a good place for business and leisure, couples gatherings. Good place.

These businesses are not in conflict with the investment venue owner's industry. On the contrary, it can complement the customer source of the owner of the investment venue.

2, entrepreneurial project competition

Peer competition pattern is favorable to us, can better enhance our visibility. Relatively speaking, our management level, product and service quality, have a considerable

3, resources, technology

Coffee store is the requirement of the scale and grade of the industry, but also a strict requirements for products and services. Industry, after all, with its high consumption color, consumers are bound to care about the full realization of their consumption value. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.

Third, market analysis

1, market demand

(1) Stable old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment venues.

(4) Mature residential neighborhoods

(5) Foreign enterprises and the region's many IT companies, companies and other emerging industries.

(6) If there are many schools in the region, the staff and student couples are also potential sources of customers.

2, the industry development trend

(1) the rapid development of the coffee consumer market has become a major trend of urban consumption, the market has been the end of the pre-cultivation. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. Areas where more than 30 percent of the population has drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin, in addition to Shanghai.

2) Coffee is becoming more and more popular, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee.

(3) The education level, monthly family income and frequency of coffee drinking are related to the college student coffee shop business project plan example college student coffee shop business project plan example. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.

(1) Indirect competition with strong brand stores.

At present, Starbucks Coffee, and Old Tree Coffee, Cross-Strait Coffee, and so on, from Taiwan, are all competing equally in major cities.

(2) direct competitors. The audience of small cafes is relatively small, and there are no other cafes within a 1-kilometer radius, which is a necessary factor.

(3) marketing planning

The use of the franchise brand and resource advantages, the rapid establishment of the Royal Belgian visibility, reputation, and stabilize the old customer base.

Fourth, the promotion plan

(1) publicity

For the residents of high-grade district, can be in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflets (DM) and gifts, leaflets can also be made into coupons form.

(2) event marketing

① student parties, reading activities. Contact to join a few important universities in the region of the student organization, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to consume.

② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.

(3) service marketing

① establish a membership card system.

The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter to address consumers. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected

② personalized service.

Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, to enhance the atmosphere, but also to increase the consumer's good sense of the brand. For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the names and origins of various types of coffee. You can also let them participate in the coffee production process.

Coffee shop business project not only in the store design to work hard, in the coffee production should also focus on characteristics, so as to meet the customer's favorite.

Attachment: coffee shop investment in business skills

Now the catering industry market competition is quite fierce, investment franchisee to better through a project in the catering industry to seize the business opportunity to earn more money is not an easy thing, because the need to invest in the franchisee to think about it from various aspects, because for investors, in the operation of a project only to be well prepared, you investors in the operation of this project. You investors in the operation of this project is much easier. Below we have done the following on what to pay attention to running a coffee shop.

Invest in a franchise coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because any person is willing to have a warm, comfortable eating environment. Restaurant interior decoration to do the following: restaurant floors, walls, windows and doors, and some other decorative design to give people a warm, comfortable feeling.

The content of the menu and the material should be clear, the cover design of the menu is best to give people a sense of novelty. The neatness of the environment. This requires restaurant tables and chairs to be placed neatly, so that the legs of a line; tables, chairs, legs and plates of the table look horizontally into the line, look vertically into the column; restaurant walls, ornaments, floors, desktops should be clean and dust-free.

The restaurant environment should be compatible with the customer's gender and age. The uniforms of the service staff are iconic and influential. Service staff uniforms should be consistent with the style of the restaurant. Characteristic uniforms can not only set the mood, but also play a sales role.

Investment to join the coffee shop restaurant location: catering and other businesses are different, it is to attract customers to the restaurant to consume, rather than the product from the production of the place to the customer to consume the delivery. Therefore, the restaurant location choice of good or bad on the restaurant business has a great impact.

Choose a good location is a prerequisite for the emergence and development of the restaurant. The choice of restaurant location compared with other factors of restaurant operations, it has stability and long-term characteristics. Therefore, once the restaurant location is determined, generally can not be changed, otherwise it will waste many resources. Factors affecting the location of the restaurant has been mentioned, and will not repeat here

Investment in coffee shop service factors: catering is a service industry, the service is the lifeblood of the restaurant. On the other hand, the tangible facilities of the restaurant only through the service to reflect its value.

In short, in the investment to join the coffee shop, investors should pay attention to the environment of the coffee shop, because a good and comfortable environment will bring a pleasant mood to the destruction of this, here we must pay attention to the location of the coffee shop restaurant, choose a suitable location is very favorable, and finally it is necessary to pay attention to the service should be enthusiastic, thoughtful. Only taking into account these factors, in order to invest in joining the coffee shop business is getting better and better. This is also a skill of business, I believe it will bring some help to the investment of friends.

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