Eat and drink grassland for free.
-The first Horqin beef jerky food festival was grandly opened in July.
Tongliao City, Inner Mongolia will hold the first beef jerky food festival from July 17 to July 19.
The first beef jerky food festival is a food event featuring "beef jerky", Mongolian cuisine and local specialties. Sponsored by Tongliao Municipal People's Government, it aims to build "Tongliao beef jerky food capital". The organizers of the event offered free accommodation and other preferential policies to the VIPs invited by the member companies of the Beef jerky Food Chamber of Commerce.
During the exhibition, a ton of beef jerky will be delivered on site.
On-site activities of exhibition
Time and place of the activity
1, launching ceremony (morning of June 28th)
Habutu? ; Hasal Mongolian Style Garden Hasal Shenshen Aobao
2. Press conference (morning of July 8)
New century multifunction hall
3. Opening ceremony, Mongolian prayer ceremony (5438+07 a.m. on July 6)
Museum sports square
4. The 1st Horqin Beef Dried Goods Festival and China National Leisure Food Expo (July 17- 19) Museum Sports Square.
5. Horqin Mongolian Food Competition and the selection of famous chefs and dishes in famous shops (July-August)
6. Closing ceremony and award ceremony (morning of August 28th)
Tongliao hotel golden hall
1, the launching ceremony of the first Horqin beef jerky festival
Theme: Dedicated to Aobao Grassland.
Location: Habutu? ; Hasal Mongolian Style Garden Hasal Shenshen Aobao
Time: 09: 00 am-11:30 on Sunday, June 28th, 2009.
Activity form: the launching ceremony was held in the form of Aobao sacrificial ceremony, and the ceremony was held in "Habutu? ; A grand ceremony of "Aobao, the God of Hasal" was held in Hasal Holy Land Mongolian Style Garden to pray for the blessing of Aobao.
2. Press conference
Theme: Building Tongliao Food City
Venue: Multifunctional Hall of New Century Hotel
Time: Wednesday, July 8, 2009, 09: 00 am-11:30 am.
Activity form: deploy and implement specific work for relevant departments of Horqin Food Festival, and answer questions from reporters.
3. Opening ceremony, Mongolian prayer ceremony.
Theme: the first Mongolian horse cheating banquet
Venue: Sports Square
Time: 8: 00 am on Friday, July 17, 2009.
Activity form: Have a dinner with Jinding beef, appreciate the essence of grassland food culture in 800 years, and recall the historical scene of the lost water year. The horse-cheating banquet is the biggest palace banquet of ancient Mongolians, and it is an entertainment form integrating feasting, singing and dancing, games and competitions. The extinct "roast whole cow" is the top feast in the first Mongolian banquet "cheat horse banquet", which embodies the luxury, nobility and grandeur of the banquet specifications and reproduces the magical charm of ancient grassland food culture. Jinding, with its golden color, fresh and delicious taste and vivid image, is the supreme top honor in Mongolian food culture. Living Buddha chanting prayers, shaman wizard dancing, respecting heaven and earth, the opening of the food festival.
4. Theme activities of the Expo site
During the exhibition, we will use a series of wonderful theme activities such as exhibition, procurement, promotion, discussion, selection and inspection to realize the exhibition purpose of "shaping industry brands, highlighting national cuisine and promoting industrial development". These seven activities overlap in time, giving the audience more choices.
(1) Brand display activities:
Theme: "What is national is the world" —— The First Horqin Beef Dried Food Festival and China Leisure Food Expo.
Venue: Exhibition site
Time: July17—July 19.
Activity form: In the form of exhibition, special booths and shelves are designed to mainly display samples of beef jerky, snack food and ethnic food for professional visitors to taste.
(2) Procurement activities:
Theme: "Exploring the Source of National Charm" —— National Commodity Fair and Economic and Trade Activity Fair
Venue: Exhibition site
Time: July 17 in the afternoon, June 18.
Activity form: release purchasing information and organize on-site purchasing; In the afternoon of July 17, the shopping activities were mainly for big buyers and the signing ceremony of big order contracts, and the shopping activities were opened for consumers in the afternoon of July 18.
(3) Promotion activities:
Theme: "Inheritance and Innovation" —— Special Promotion Conference of Ethnic Leisure Food
Venue: conference hall of the exhibition site
Time: the morning of July 18.
Activity form: mainly introduce new products, projects, industrial investment and industrial alliances to buyers and professional visitors.
(4) Seminar activities:
Theme: beef jerky industry development forum
China snack food development trend summit forum;
Venue: conference hall of the exhibition site
Time: July/morning of KLOC-0/9.
Activity form: it is mainly a special discussion form for production enterprises. The participants in the seminar are mainly the production and retail enterprises of various non-staple foods and snack foods, catering hotels with Mongolian characteristics and beef jerky-related enterprises.
(5) Selection activities:
Subject: Select the most popular beef jerky producers.
Family National Handmade Food Competition
Venue: Exhibition site
Time: July17-June 19.
Activity form: organize visitors and experts to taste, vote and award the exhibitors, and hold an on-site award ceremony on the afternoon of the last day of the exhibition.
(6) Investigation activities:
Theme: Go out, please come in —— Interactive inspection of food enterprises in different regions
Venue: Exhibition site
Time: July17—July 19.
Activity form: Only registration points are set at the exhibition site, and key enterprises are designated for inspection. After the exhibition, the organizer will organize the applicants to visit collectively.
(7) Travel recommendation:
Theme: Watching Grassland with You —— Tourism Product Promotion Conference
Venue: Exhibition site
Time: July17—July 19.
Activity form: The tourist attractions and travel agencies at the exhibition site set up consultation exhibition tables to publicize various tourism projects, and organize a one-day grassland tour or special tour after the exhibition.
5. Theme cultural activities outside the Expo.
(1) Beer Plaza
Theme: Midsummer Night Beer Carnival
Venue: Exhibition site
Time: July 17- 19 6: 00 p.m.-165438+0: 00 p.m.
Activity form: one theme every day. It can be the exclusive sponsorship of one enterprise or the support of several enterprises. Mobilize local consumers to participate, taste for free, and then select the most popular beer for consumers. The focus of this exhibition is alcohol products, and this activity is a large-scale alcohol open-air activity for three consecutive days. The clear theme should get a positive response from liquor production enterprises, paving the way for the success of the next exhibition.
(2) bonfire party
Theme: * * Create passion, * * * Create a bright future.
Venue: Exhibition site
Time: July 17— 7: 00 p.m. July 19—p.m. 10
Activities: National song and dance performances, Mongolian costume performances, Diane dance performances, Ulan Qi Mu cultural performances, sports competitions and other cultural activities with national characteristics.
(3) Series of catwalk activities
Theme: Show Beauty
Venue: Exhibition site
Time: July1July-July 19, 7: 00-9: 00.
Activity form: a catwalk, wedding dress show (photo studio), precious jewelry show (gold shop) and hairstyle show (beauty and hairdressing school) every night.
(4) Special tasting.
Theme: Mongolian food tasting party
Hada banquet-100-meter banquet
Venue: Exhibition site
Time: July17—July 18.
Activity form: All citizens and catering enterprises create a dish with national characteristics as the theme, which will be displayed at the exhibition site, and special prizes will be awarded by everyone's evaluation and voting to promote the exchange and mutual participation in food production.
6. Grand closing ceremony and award ceremony
Theme: Eternal Fire
Venue: Sports Square
Time: July, 2009/Sunday afternoon, 0/9 18: 00.
Activity form: grand prize-winning activities, cultural programs with generous gifts.
7, the city's 100 catering enterprises linkage
Theme: Horqin Mongolian Food Competition and the selection of famous shops, chefs and dishes.
Venue: Tongliao Hotel, the main venue of all catering hotels.
Time: July-August
Activity form: Hold Horqin Mongolian Food Competition, launch famous Mongolian food banquets and dishes, select famous Mongolian food stores, select top ten famous stores, select top ten famous chefs, display famous dishes and hold Mongolian food summit forum.
8. Closing ceremony of Horqin Food Festival
Theme: soaring Horqin meets grassland
Venue: Tongliao Hotel, the main venue of all catering hotels.
Time: the morning of August 28th.
Activity form: A grand award ceremony was held in the Golden Hall of Tongliao Hotel to commend outstanding catering enterprises and beef jerky enterprises.
Exhibition scope
Exhibition scope: exhibition content
1. Ethnic snack foods: beverages, alcohol, biscuits, sweets, agricultural products, convenience foods, frozen foods, green foods, health foods, canned foods, meat, poultry products, dairy products, baked foods, snacks and local specialties.
2. Raw materials and related exhibition areas: condiments, grain and oil, fruits and vegetables, edible fungi, raw materials and additives, etc.
3. Equipment and technical exhibition area machinery and equipment: food processing, packaging and labeling equipment, meat processing machinery, etc.
Target customer invitation
1. Target audience: government agencies, commercial organizations, importers and exporters, wholesalers, distributors, retailers, agents, major supermarket buyers, raw material suppliers, end consumers, etc.
2. Audience organization: The Organizing Committee set up a special audience organization department and established a huge professional audience database. By taking advantage of our own industry, we invite our target customers to visit us by telephone, fax, e-mail, visit, short message, letter, network, media, news release, mainstream newspapers and academic exchanges. Make every effort to make exhibitors get satisfactory exhibition results in a short time and expand more business. Serve exhibitors wholeheartedly and make progress and development together with exhibitors.
Participation procedure:
1. Exhibitors should fill in the Application Form for Participation in detail, remit the participation fee to the designated bank or mail it to the Organizing Committee after registration, and fax the remittance voucher to the Organizing Committee after remittance. The Organizing Committee will arrange the booth according to the payment order.
2. Exhibitors shall provide business license, production (hygiene) license, product inspection report and other supporting materials.
Notes to exhibitors:
1. standard booth equipment: a table, two chairs, two fluorescent lamps, a Chinese signboard and a 220V/5A power socket (within 5 years,
The excess part will be charged separately), and there is no configuration on the bare land;
2. If the exhibitor is unable to attend the exhibition due to his own reasons or fails to report before 3:30 pm on the day of the exhibition, the organizing committee has the right to take back the booth and make other arrangements, and the exhibition fee will not be refunded;
3. Due to irresistible reasons such as fire safety, the organizing committee has the right to adjust individual booths;
4. Without the written permission of the Organizing Committee, the booth shall not be subletted privately, otherwise the Organizing Committee has the right to take back the booth until it is cleared out of the venue, and the participation fee will not be refunded;
5. Exhibitors should ensure the quality of the products displayed and sold, bring their own relevant product certification materials and submit copies to the Organizing Committee for reference. Exhibitors should bear the consequences arising from product quality.
charging standards