The catering industry has always been a very popular industry for entrepreneurs . 2020 is very worth looking forward to.

The content of the report "China Catering Report 2019" shows that the scale of China's catering market has reached 4.2 trillion in the past year! The report deconstructs the catering industry in a comprehensive three-dimensional figurative manner from multiple perspectives of the industry, categories, brands, takeaways, consumers, cities, and trends, and reveals the development trends of the catering industry.

It is expected that in 2020, the national catering revenue will cross the 5 trillion scale will be close to 6 trillion, with the world's first U.S. food and beverage market, the world's first catering country.

1. Brand strategy is very important

2020 catering industry will break through the 5 trillion mark, the traditional small stores rely on acquaintances, word-of-mouth business model is only barely enough to maintain business, many small restaurants may be closed for various reasons.

While branding will become more popular in response to the market's need for development, branded restaurants will develop better because of the advantages of capital, visibility, service, and cost.

2. Beverage industry has risen

The catering industry in a fairly long period of time, is the meal strong drink weak, but with the improvement of the people's material life, more and more characteristics of the development of beverage brands, last year, the number of national beverage store has reached 440,000, the number of stores and even surpassed the number of hot pot.

The consumption scene of drinks is also more diverse, whether it is shopping, dining, entertainment, office... All are selling a variety of drinks.

3. The rise of takeaway platform

People's life is getting faster and faster, most people will choose to eat out or takeaway way to solve the problem of food, O2O will be more popular in various cities. Data show that in recent years, the takeaway industry has grown 13.7 times, the market size exceeded 200 billion yuan; takeaway users over 300 million, will be comparable to Taobao users.

4. Young groups become the main force

The total population of post-80s, 90s, and 00s has reached 550 million, accounting for nearly 40% of the country's total population, and they are becoming the backbone of China's consumption, and are also the main force of catering consumption. According to Meituan Dianping, consumers aged 20-39 contribute 84.4% of all food and beverage consumption, with the post-90s significantly outpacing the post-80s in terms of food and beverage consumption.

The future development of the catering industry can not be separated from the Internet, coupled with the new consumer groups, with different values, lifestyles, different interests and hobbies more diversified consumer tendencies, China's food and beverage market is bound to make the corresponding adjustments to meet the challenges