2065438+2008 self-service vending machine industry market situation and development prospect forecast Advertising revenue is becoming the second largest profit source. Self-service vending machines are called unmanned convenience stores. Self-service vending machines have become an indispensable part of people's daily life because of their advantages such as convenient setting, low management cost and flexible business premises. Daily consumer goods range from chewing gum to bicycles and even cars; Everything from cheap paper towels to precious gold and silver can be sold in self-service vending machines. Self-service vending machines have penetrated into all aspects of people's lives from scratch and from existence to Excellence in decades.

The industrial chain is relatively simple

On the whole, the industrial chain of self-service vending machines is relatively simple and involves relatively few participants. There are mainly equipment suppliers and product suppliers in the upstream of the industrial chain; The middle reaches of the industrial chain are third-party operators and fast-moving brands; Downstream of the industrial chain are consumers and advertisers.

Equipment manufacturers and equipment developers together constitute the upstream of the industrial chain.

There are mainly equipment manufacturers, product suppliers and equipment developers in the upstream of self-service vending machines. Equipment manufacturers are mostly traditional manufacturing enterprises and foundries, such as Fuji Iceberg, Qingdao Easy Touch and Hunan Zhongji. Large manufacturers have mature production systems and sufficient production capacity, but at the same time, due to the high start-up cost of assembly line and logistics backup cost, there are certain requirements for the order quantity of operators.

Equipment developers are mostly start-up new retail software and hardware system solution providers to meet the diversified needs of operators for smart vending machines and provide them with software and hardware R&D and design services, such as Hongchi Intelligent and Youpeng. The demand for orders is low, so it can be said that small operators provide customized services. Most equipment manufacturers are looking for foundries, and some R&D companies also have equipment production capacity.

Product suppliers are divided into raw material suppliers and commodity suppliers, including manufacturers, retailers and brands.

Advertising revenue is becoming the second largest source of profit.

There are two main types of participants in the mid-stream industrial chain of self-service vending machines: third-party operators and fast-moving brands. Most third-party operators purchase goods from upstream product suppliers. On behalf of enterprises, there are traditional operators Youbao and new operators Ganlai. FMCG brands mainly control the upstream supply chain system with high gross profit margin. Representative enterprises such as Nongfu Spring and Wahaha.

In the profit model, there are two main sources of profit in the middle reaches of the vending machine industry. One is selling goods; The second is advertising revenue. The former accounts for most of the income, but the profit scale of advertising revenue has grown rapidly, and it has gradually become the second largest profit source in the middle reaches of the self-service vending machine industry chain. Take the self-service vending machine giant Youbao as an example. In 20 17, its income scale was 2 103 million yuan, of which commodity sales were the largest source of income, followed by other services of advertising display machines, and the income reached 476 million yuan, accounting for 22.64%.

In 20 17 years, the scale of downstream advertising display market reached1200 million yuan.

The main players downstream are consumers and advertisers. The online advertisements of self-service vending machines are mainly mobile payment page advertisements, with rich and varied contents, which have gradually expanded from game interaction and commodity advertisements to entertainment and finance.

According to the data of "China Self-service Vending Machine Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" issued by Prospective Industry Research Institute, the advertising sales market of self-service vending machines in China grew rapidly from 20 13 to 20 16, with a growth rate of 6.7 times. With the expansion of the market scale and the gradual maturity of the market, the growth rate of advertising revenue has gradually declined. In 20 17, the advertising sales scale of self-service vending machines reached about1200 million yuan, up 65% year-on-year.

At present, vending machines are all networked terminals. The company can monitor the operation of each vending machine in real time, use big data to analyze the advertising push effect, and adjust the advertising and playback dynamics on the touch screen in time. In addition, commodity display, an experiential advertisement of "what you see is what you get", saves a lot of marketing costs and channel expenses. Therefore, the advertising sales model can make vending machine operators and advertisers achieve a win-win situation, and the future advertising business income will become an important part of vending machine profit model.

The above data sources refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of Self-service Vending Machine Industry in China issued by Forward-looking Industry Research Institute.